Join us for this webinar, as we bridge the gap between big data insights and real-world applications of text messaging in DTC.  Jennie Gilbert, cofounder of RedChirp, will share insights from an extensive analysis of over 150,000 inbound text conversations and nearly 5 million outbound messages exchanged between wineries and consumers. This big picture identifies useful consumer perceptions, industry trends, and best practices.  But we understand that every winery is unique, and that's where our panelists come in. Joining Jennie are DTC professionals Carrie Kalscheuer of Ponzi Vineyards in Oregon and Jacob Harris of Saintsbury Winery in Napa. Together, they'll share their firsthand experiences with text messaging strategies at their wineries. From top-performing tactics to future goals and adjustments, this panel discussion promises to arm attendees with actionable insights to kickstart or enhance their text messaging strategies for the remainder of 2024. May 7, 2024

Could a Tool to Combat Coronavirus Also Protect Grapevines from an Annual Threat?: Scientists and vintners are exploring using UV lights, now being employed in HVAC systems to reduce the threat of COVID-19, as a weapon against mildew... The post Afternoon Brief, October 13 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/afternoon-brief-1716?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1716 Published Date:Tue, 13 Oct 2020 21:36:24 +0000 

Broker to spearhead sales program for on- and off-premise, multi-unit accounts throughout the U.S. NAPA, CA (October 13, 2020) – Saintsbury, Napa Valley’s iconic winery in Los Carneros, has formed a strategic partnership with Green Glass Global, a wine and spirits-focused brokerage firm that specializes in on- and off-premise national accounts. Working in tandem with Saintsbury’s […] The post Saintsbury Teams Up with Green Glass Global to Expand Distribution appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/saintsbury-teams-green-glass-global?utm_source=rss&utm_medium=rss&utm_campaign=saintsbury-teams-green-glass-global Published Date:Tue, 13 Oct 2020 18:23:53 +0000