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3×3, a data-driven shopper engagement partner for brands and retailers in the beer, wine and spirits industry, is pleased to announce the launch of a new retailer membership program aimed at liquor retailers...

Independent retailers can now harness the power of data and discover new artificial intelligence programs to enhance customer engagements as part of a free 3×3 membership package New York, NY, June 3, 2021 – 3×3, a data-driven shopper engagement partner for brands and retailers in the beer, wine and spirits industry, is pleased to announce […]

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3×3 Publishes a Digital Marketing Playbook for Beer, Wine, and Spirits Brands
Proprietary Report Explores the How and Why Behind Better Long-Term Digital Marketing New York, March 11, 2021 – 3×3, a growth marketing company, is pleased to release a proprietary report that outlines how beverage alcohol brands can build long-term marketing strategies that drive growth. As e-commerce explodes and retail discovery remains pandemic-constricted, brands need an […] The post 3×3 Publishes a Digital Marketing Playbook for Beer, Wine, and Spirits Brands appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/11/3x3-publishes-digital-marketing-playbook?utm_source=rss&utm_medium=rss&utm_campaign=3x3-publishes-digital-marketing-playbook Published Date:Thu, 11 Mar 2021 20:10:59 +0000 
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Afternoon Brief, March 11th
Virtual 2021 Sonoma County Barrel Auction Presented by American Agcredit, Registration Open: Sonoma County Vintners announces the seventh annual Sonoma County Barrel Auction, presented by American AgCredit, is open for registration... The post Afternoon Brief, March 11th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/11/afternoon-brief-1819?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1819 Published Date:Thu, 11 Mar 2021 22:32:20 +0000 
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Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid.
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Report by 3×3 Offers Insights for Beverage Alcohol Retailers and Suppliers Facing Steep Decline in Sales from December to January During Cold Weather, COVID-19 New York, December 15, 2020 – Digital customer engagement company 3×3 is pleased to release a proprietary report that offers insights for beverage alcohol retailers and suppliers looking to drive growth […] The post How Beverage Alcohol Retailers and Brands Can Drive Growth in Early 2021 Facing Cold Weather and COVID-19 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/15/alcohol-retailers-drive-growth-2021?utm_source=rss&utm_medium=rss&utm_campaign=alcohol-retailers-drive-growth-2021 Published Date:Tue, 15 Dec 2020 20:58:52 +0000 
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Afternoon Brief, December 15th
International Experts Discuss a Reimagined Wine Industry at Wine2Wine Business Forum: At the virtual exhibition, professionals from around the globe focused their attention on inclusivity, and how transparency, empathy, and equity can transform the business of wine... The post Afternoon Brief, December 15th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/15/afternoon-brief-1759?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1759 Published Date:Tue, 15 Dec 2020 22:48:15 +0000 
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Afternoon Brief, October 13
Could a Tool to Combat Coronavirus Also Protect Grapevines from an Annual Threat?: Scientists and vintners are exploring using UV lights, now being employed in HVAC systems to reduce the threat of COVID-19, as a weapon against mildew... The post Afternoon Brief, October 13 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/afternoon-brief-1716?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1716 Published Date:Tue, 13 Oct 2020 21:36:24 +0000 
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The Future of Beverage Alcohol: 3×3 and Nielsen to Examine Consumer Trends at Global Spirits Conference, Bar Convent 
3×3 CEO Mike Provance, PhD, and Nielsen CGA Client Solutions Director Matthew Crompton discuss how to navigate recovery in the post-COVID world New York, October 12, 2020 – 3×3 CEO Mike Provance, PhD, will join Matthew Crompton of Nielsen CGA for an enlightening discussion on the future of beverage alcohol retail during Bar Convent’s Global Bar Week, hosted by Park Street […] The post The Future of Beverage Alcohol: 3×3 and Nielsen to Examine Consumer Trends at Global Spirits Conference, Bar Convent  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/consumer-trends-global-spirits-conference?utm_source=rss&utm_medium=rss&utm_campaign=consumer-trends-global-spirits-conference Published Date:Tue, 13 Oct 2020 18:31:50 +0000 
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Industry Experts Share Their 3-Tier Insights
Industry Experts Share Their 3-Tier Insights The 2nd Annual 3-Tier Wine Symposium will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability. Building upon the foundation of last year's event, this year’s conference will include two panels featuring successful wine buyers and their perspective insights into buying behavior changes and purchasing trends in general. The program will also include a category overview, the impact of technology, small producer success stories and more. 2020 Featured Speakers:   Katie Calhoun President / Calhoun & Company Communications Michael De Loach Owner & President / MD Wine Industry Consulting
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