Sonoma County, CA, Dec. 14, 2023 – Lumo, a Smart Agtech company that supports growers and tackles water challenges head-on, is proud to announce a trial of its state-of-the-art irrigation technology with Treasury Americas, a division of the global premium and luxury wine company, Treasury Wine Estates (TWE), in Napa.  Lumo aims to help growers revolutionize the way they manage water in their vineyards, empowering them to automate and closely monitor irrigation activities. Currently, 24 of Lumo’s smart irrigation valves are being utilized by TWE, allowing the company to efficiently manage irrigation on 90 acres of Napa vineyard land and setting an industry example for sustainable viticulture practices. The trial with TWE should provide concrete evidence of how Lumo’s advanced water technology can help to improve operational efficiencies while aiding in substantial water conservation. “Efficient irrigation is paramount in bridging the gap between water u

Why today's biggest brands rely on CGI images, not traditional photography In the competitive world of marketing, it's essential to stay ahead of the game. Standing out from the crowd is critical to gain traction, attract customers, and increase sales. One of the most significant innovations in recent years has been the widespread adoption of 3D renders for product and brand photography.  In today's digital age, many leading brands, including Apple and IKEA, have adopted 3D renders for brand and product photography for several compelling reasons. Well-known wine industry staples including Penfolds, Kendall-Jackson, Cline, Wente, and Wolf Blass are using 3D renders to showcase their products, and it's paying off.  In this post, we'll explore why 3D rendering is better than traditional photography, and how it can benefit wine marketers, winery owners, and wine enthusiasts. Let's explore the advantages of 3D renders and how they can effectively reach mor

Afternoon Brief, October 19th

Treasury Wine Estates Announces Completion of Château Lanessan Acquisition: Treasury Wine Estates Ltd (TWE), one of the world’s leading premium wine companies, today confirmed the completion of its majority acquisition of Château Lanessan, one of the oldest estates in Bordeaux, France. The acquisition is the latest step in bolstering Penfolds multi-regional luxury wine portfolio, doubling the existing production capacity for Penfolds in France...