Many wineries understand the importance of protecting their brand names through trademark registration and enforcement in the market, but producers should not overlook protection that may be available under U.S. trademark law for distinctive elements of product packaging and design. Considering trade dress within your overall intellectual property enforcement strategy will allow you to protect the unique aspects of presentation that make your product stand out on crowded market shelves. Trade dress is a type of trademark encompassing elements of product packaging and design which, taken together or separately, indicate to consumers that a product or service originates from a particular source, and which distinguish goods of one producer from those of its competitors. It is the look and feel of a product or service in the marketplace, and may consist of elements like size, shape, color, imagery, and decorative aspects of packaging. Trade dress must either be inherently distinctive or ha

Taste of Sonoma Memorial Day Sale! Save $15 on Admission Through May 28 Save $15 on all admission types through May 28 for Taste of Sonoma on June 21 at Kendall-Jackson Wine Estate & Gardens. Produced by Sonoma County Vintners, this beloved annual event has been named as a Best Wine Festival in the USA Today 10Best Readers’ Choice Awards Already have your Taste of Sonoma Tickets? Read on to secure your exclusive event add-on experiences before the big day! Please note: We are unable to accommodate guests under the age of 21, including infants and children. Pets are not permitted, only service animals will be granted entry. Wine, Food, Activities, Beer and More! General Admission 12:00pm – 4:00pm General admission includes the grand tasting, complimentary food trucks, beer garden and themed lounges. Memorial Day Sale General Admission $195 VIP Admission 11:00am – 4:00pm All the fun included in GA plus a special lineup of award-winning wines and dedicated are

We can’t wait for Taste of Sonoma on June 21, 2025 at Kendall-Jackson Wine Estate & Gardens, produced by Sonoma County Vintners! You’ll taste wines from 100+ wineries, refuel at complimentary food trucks and relax at themed lounges. The lineup will also include a walk-around wine tasting, beer garden, premium wine experiences and more! Get tickets here. 

Make plans now to be at Kendall-Jackson Wine Estate & Gardens for one of Sonoma County's most anticipated wine and food events on June 21! Take advantage of early bird pricing through April 30 at TasteofSonoma.com. Get tickets here.   Please note: We are unable to accommodate guests under the age of 21, including infants and children. Pets are not permitted, only service animals will be granted entry.  Check Out the Themed Lounges Enjoy the Bounty of Sonoma County at These Experiences Explore all of the fun planned inside the themed lounges at Taste of Sonoma. Get ready for summer sipping, delectable treats, interactive games, and more!  

Afternoon Brief: Sugarloaf Custom Winery Seeks Bankruptcy Protection as $13 Million Loan in Default

Sugarloaf Wine Co. southeast of Santa Rosa filed for Chapter 11 reorganization as loan on winery goes into foreclosure. Founder says hundreds of thousands of dollars from the winery and a separate vineyard operation went to fund a fintech startup...

Afternoon Brief, June 3rd

Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable, overproduction is rampant and drinkers are hesitant to spend...

ATPGroup is thrilled to announce the addition of Galina Seabrook to our company as an Enology Products Specialist. With over 25 years of distinguished experience in wine production, sales, marketing, and business management across three continents, Galina brings a wealth of knowledge and expertise to our team. Galina is a dynamic and dedicated professional known for her extreme passion for the wine industry. Her proven track record of excellent customer service, business development, and technological innovation has earned her a respected reputation throughout the wine industry. Moreover, she possesses extensive expertise in micro-oxygenation and related cutting-edge techniques. In her new role at ATPGroup, Galina will focus on: Expanding our enology product portfolio Strengthening customer relationships Providing technical support and consulting to clients Representing the company at trade events and industry forums "We are excited to welcome Galina Seabrook to ATPGroup," s

Afternoon Brief, May 15th

Wine and Basketball: Brands Partner with the NBA and WNBA to Attract New Fans: Leveraging the decades-long link between basketball and wine to attract new consumers...

Afternoon Brief, May 1st

Millennials and Gen X Want a Wine Vacation, Not an Education: Research commissioned by a marketing firm may yield new insight into the issue and how to modernize the wine industry for a younger crowd...