Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

Wine Business Seminar SERIOUS CONVERSATIONS.  ENGAGED PARTICIPATION.  MEANINGFUL CONNECTION. Not your average wine conference.  An engaging, interactive, full-day seminar addressing real-world industry challenges through candid discussion and structured networking, alongside traditional presentation from top industry leaders and veterans.  MAY 21, 2026  |  THE FLAMINGO, SANTA ROSA  |  7 CPE CREDITS  Real industry insight.  Real conversation.  Real connection.  The AWG Wine Business Seminar moves beyond passive panels and surface-level discussion.  Throughout the day, attendees will engage directly with speakers and peers through presentations, guided discussion, and networking. SALES & MARKETING  |  MERGERS & ACQUISITIONS GENERATIONAL SHIFTS IN DEMAND  |  SYSTEMS & IT GUIDED TASTING LED BY A MASTER OF WINE STRUCTURED NETWORKING  |  ROUNDTABLE HAPPY HOUR Meet

The wine industry is undergoing a significant transformation, as highlighted in recent analyses from SVB and BMO. Both institutions underscore a pressing need for wineries to adapt to shifting consumer behaviors and market dynamics. Declining Consumption and Changing Demographics BMO's 2025 Wine Market Report indicates a 4% drop in U.S. wine consumption in 2024, with Canada experiencing a 5% decline. SVB points to a long-term "demand correction," noting that Millennials and Gen Z are less engaged with wine compared to previous generations. This generational shift is further emphasized by BMO's finding that only 8% of consumers believe moderate alcohol consumption is healthy, while 45% view it as harmful. Challenges in Direct-to-Consumer (DTC) Sales While DTC sales have been a lifeline for many wineries, their effectiveness is waning. BMO reports that although DTC revenue has increased, shipment volumes are down by 10%. SVB highlights issues such as wine club churn and

A good time to harness some eye-catching bulk wine opportunities Perfectly normal temperatures and precipitation levels for the time of year have allowed the growing cycle across California to adhere to a traditional timetable, if not move slightly ahead. Intermittent 90-100°F heat spells, post-bloom, have also helped ensure no lag; to varying extents, all areas are well ahead of last year’s delayed timing, for example by as much as three weeks in some areas of the Central Coast. Vineyards appear lush, with plenty of canopy growth, given conducive soil moisture levels following the relatively wet winter. Berry sizing is underway and some lighter cluster numbers appear to be offset by larger cluster sizes. Looking ahead, viticultural climatologist Gregory V. Jones is forecasting few dramas: A slightly warmer than average June-August and an equal chance of slightly above or below average precipitation levels. There is still some way to go, but the crop potential currently looks

Afternoon Brief, June 3rd

Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable, overproduction is rampant and drinkers are hesitant to spend...

Afternoon Brief, May 20th

Wine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...