The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April through June aren't the ones with the best wine or the prettiest views. They're the ones that showed up in someone's planning process three weeks before the trip happened. People don't stumble into wine country on a whim and wander from door to door the way they did fifteen years ago. They research. They scroll. They book. And if your winery isn't visible and compelling during that research window, you're invisible when it counts. The hotel industry figured this out years ago. Marriott doesn't wait until summer to market beach properties. They start running "book your getaway" campaigns in late winter, because they know the booking win

For Immediate Release Community-Focused Non-Profits Committed to Strengthening Local Economies, Promoting Sustainable Tourism, and Preserving Agri-Culture Heritage in California and Oregon  Fairfield, California - 5-8-2025 –Leading premium glass bottle manufacturer Saverglass is honored to continue its long-standing support for non-profit organizations, the Napa Valley Vine Trail and the Willamette Valley Wine Association (WVWA) Auction. With a shared commitment to sustainability, community engagement and the long-term growth and vitality of the wine industry, Saverglass is proud to support their missions in ensuring the wine regions they serve continue to thrive.    Supporting the Napa Valley Vine Trail Saverglass has supported the Napa Valley Vine Trail since its inception, providing glass for the initiative's fundraising efforts for several years. The Napa Valley Vine Trail is a transformative project aimed at creating a continuous walking and biking trail

Winery software that seamlessly links the art of storytelling with effective sales strategies. SAN JOSE, Calif., (February 13, 2024) - The wine industry has kicked off the new year with many publications and organizations promoting the importance of a brand story to connect with the modern consumer. Wine America has released a campaign to focus on the 'Magic of Wine,' with regular contributions emphasizing the enchanting aspects of the industry. Jim Trezise, President of Wine America, encourages wineries to broadcast the magic of wine with a heightened focus on the narrative behind each bottle. This campaign addresses concerns over effectively marketing to younger generations and consumers shifting to alternative categories or abstaining.  VinesOS has strategically partnered with wineries in the last year whose modern approach to engaging with consumers reaches multiple generations. From Napa Valley, Olivia Brion bonds with consumers by sharing uplifting stories highlig

Afternoon Brief, July 18th

Foley Family Wines Acquires Silverado Vineyards: Foley Family Wines today announced the acquisition of Silverado Vineyards, which sits just north of the town of Yountville on the Silverado Trail in the Stags Leap District of Napa Valley...

Foley Family Wines Acquires Silverado Vineyards

Santa Rosa, Calif., July 18. 2022 – Foley Family Wines today announced the acquisition of Silverado Vineyards, which sits just north of the town of Yountville on the Silverado Trail […]

Afternoon Brief, December 15th

A Perfect Storm of Disruptions Will Create a Global Champagne Shortage: It’s not your imagination: Champagne is harder to find these days. After a perfect storm of disruptions, the U.S. is currently in the early stages of a Champagne shortage that is expected to last several years...

The Napa Valley Vine Trail Appoints Shawn Casey-White as Executive Director

An accomplished executive with a progressive track record, Casey-White comes from the American Heart Association and brings more than two decades of experience in philanthropy to Napa’s grassroots nonprofit Napa, CA, December 15, 2021 – The Napa Valley Vine Trail Coalition today announced that leading philanthropic executive, Shawn Casey-White, has been appointed as the coalition’s […]

Afternoon Brief, September 28th

Millennials Drive the Sparkling Wine Category: New insight from Wine Intelligence sparkling wine reports shows some consistent patterns emerging across the major ‘anglosphere’ consumption markets of the US, Canada, UK and Australia. As with many Covid-era trends, there appears to be an acceleration of patterns that were already present...

             I recently returned from a wonderful trip to beautiful Kentucky for the ADI Craft Spirits Conference and Expo in Louisville. Global Package had a booth there, which was the first time we’d exhibited in more than a year and a half. What a joy it was to get back to meeting old and new friends at this event!                        Kentucky is gorgeous this time of year (see photos): lush greenery, blue skies, historic buildings, and wonderful people. And there’s so much to see: The Kentucky Bourbon Trail, Louisville Slugger Museum and Factory, Churchill Downs/Kentucky Derby Museum, not to mention all the local distilleries and craft breweries. There are even many wineries!             While we think of California when it comes to wine, Kentucky has a good selection of vineyards and wineries, too, including the popular Purple Toad Cedar Creek

Could a Tool to Combat Coronavirus Also Protect Grapevines from an Annual Threat?: Scientists and vintners are exploring using UV lights, now being employed in HVAC systems to reduce the threat of COVID-19, as a weapon against mildew... The post Afternoon Brief, October 13 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/afternoon-brief-1716?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1716 Published Date:Tue, 13 Oct 2020 21:36:24 +0000