Designed for the Evening. Some bottles don’t just hold the product — they set the mood before it’s even opened. This mulled wine label is built around atmosphere. A deep midnight surface becomes the canvas for layered screen printing — stars scattered across the glass, a silhouetted landscape rising from the base, and typography that feels suspended in the scene. Each element is printed directly onto the bottle, building depth through multiple ink layers. There’s no label separating the design from the surface — the artwork lives on the glass itself, creating a sense of permanence. The result feels immersive. Almost cinematic. For wine and beverage brands, this approach opens up a different way of thinking about packaging — not just as identification, but as an extension of the experience. The bottle becomes part of the moment it’s meant to be enjoyed in. At Monvera, we work with brands to translate visual storytelling onto glass &mdash

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

From Midnight Mocktails to Croatian Coasts: The Top Travel Trends Stealing Wine Country's Thunder As travelers eagerly plan their next getaways, the tourism landscape is shifting—fast. Driven by changing values, advancing tech, and global events, how we explore the world in 2025 looks very different than it did just a few years ago. From AI-crafted itineraries to wellness retreats designed around your sleep cycle, travel today is more curated, personal, and purpose-driven than ever. But while adventurers chase hot springs in Iceland and food tours in Tokyo, one classic destination is quietly slipping from the spotlight: wine country. Once a top choice for weekend getaways and special occasions, winery visits are on the decline. And for the wine industry, that’s more than just a hospitality hiccup—it’s a missed opportunity to turn curious sippers into lifelong fans. Understanding this season’s top travel trends isn’t just about keeping up. It&rsq

Behind every vision, there’s a spark.  Behind every achievement, a story. Join us for a few minutes as we take you on a cinematic tour through our glass and decoration factory at night. Welcome to the Saverglass factory where dreams are formed and the possibilities are endless.    About Saverglass Saverglass, a world leader in the design, production, customization, and decoration of high-end glass bottles for the premium and ultra-premium spirits and wine markets, is a privileged partner of the world's leading spirits and wine brands, as well as emerging brands committed to the quality and exclusivity of their packaging. From its seven glass plants and four decoration units benefiting from leading-edge technologies, and thanks to its employees' professionalism, ongoing training, and passion for excellence, Saverglass is committed to its longstanding sustainable development strategy with the objective of reducing its carbon footprint by 50% by 2035. Abou

The Director's Cut 360 label images not only capture the essence of cinema with elegance and boldness but also wrap seamlessly around the bottle, turning every angle into a part of the narrative. With debossing, embossing, and foil, your bottle becomes a storytelling masterpiece you can feel from every side.

TikTok’s new U.S. policy now allows beverage-alcohol ads, creating fresh opportunities for beer, wine, and spirits brands—though strict guidelines ensure ads target legal-age audiences and promote responsible drinking. Read more to see how you can leverage TikTok advertising to grow your brand while remaining compliant. 📱TikTok’s New U.S. Beverage-Alcohol Advertising Guidelines As of August, TikTok’s updated advertising policy now permits the promotion of alcohol within the United States. This change marks a significant shift for brands in the beer, wine, and spirits industry, allowing them to reach TikTok’s vast and growing audience, provided they adhere to stringent guidelines. TikTok emphasizes that these changes are aligned with local laws and regulations, and its primary focus remains on protecting the interests of its users. According to the policy, alcohol advertisements on the platform must: Target the Right Audience: Ads should only be placed in

OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA furniture—you’re looking for simple, clean lines and straightforward instructions. But, you soon realize you are missing some tools to assemble the Järvfjället and wonder if you should have gone with the Ödmjuk instead. So grab your metaphorical Allen wrench, and let’s build a marketing strategy that’s as sturdy as it is stylish, with just the right amount of snarky commentary along the way. 1. KNOW THY CUSTOMER Your customers aren’t generic – they are unique and won’t be won over by vague, generic messages. If you write copy like everyone else and post the same boring stock bottle shots like everyone else, it’s like you&

Cameo Cinema Celebrates Regenerative Agriculture

To Which We Belong screens on September 4 with director Q&A St. Helena, Napa Valley, August 19 2022 — The Cameo Cinema offers a special screening of To Which We Belong, a […]

Anderson Valley Wineries Introduce a New Harvest Celebration Event Weekend Events Include a Community Pig Roast, Harvest-Inspired Winery Events and Cinema in the Vineyard

Boonville, Calif., August 1, 2022 – Celebrate harvest Boontling style (a lingo native to Anderson Valley).  The weekend of October 21-23, Anderson Valley will be hopping with bahler gorms (exceptional […]

The Beginning 1982 was a remarkable year: Michael Jackson released the album Thriller, Steven Spielberg's blockbuster E.T. was shown in the cinemas, the first Commodore 64 was launched – and Anton Paar founded its first sales subsidiary in Great Britain. From the early 1970s, Anton Paar products were distributed in the United Kingdom by Stanton Redcroft Ltd. In 1982, Sales Manager Bryan Leslie Treherne and brothers Kevin and Paul Jiggens, as well as Mike Stevens, decided to break new ground. After a visit of then Anton Paar CEO Ulrich Santner and his daughter Barbara, the decision was made to establish the first sales subsidiary in London. On January 6, 1982, Paar Scientific Ltd. finally started in a small office in Raynes Park near Wimbledon in South London. It was a small store located between a Chinese take-away and a tile store. In 2004, the company name was changed to Anton Paar Ltd. A branch office was established by the British sales subsidiary in Dublin in 2011, and i