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Small but mighty. That's the phrase that kept coming back to me throughout last week's webinar. The three panelists who joined us are running lean DTC teams — Chelsea Leniart, Wine Club Manager at Scheid Family Wines, Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, and Kristy Quigley, Operations Manager at Alma Rosa Winery. "Lean teams" meaning two or three people deep. At the most. The outsized results they're seeing, in a market that everyone agrees is hard, are genuinely remarkable. Here's some highlights and takeaways from what they shared in last week's webinar. On Wine Club Customization The fear is that if you give members flexibility, they'll race to the bottom and swap out for your cheapest wines. What Chelsea actually found was the opposite. By studying what members customized in the previous year's March run, she reshaped this year's offering mor
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“What can I do right now to help my winery sell more wine and, frankly, stay in business?” We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention. Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market. There’s still time to sign up here. We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start: Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations. Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams. Kristy Quigley, Operations Manager
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Afternoon Brief: One Year Later, Canadian Bans on U.S. Wine Cost American Industry $357 Million in 2025
Full-year data confirms steepest single-year export disruption in modern U.S. wine trade; Wine Institute calls for resolution...
Wine InstituteLos Angeles International Wine & Spirits ChallengeBarboursville VineyardsWine WomenMemento MoriVineyard TeamSilicon Valley BankAlma Rosa WineryMcPrice Myers WinesV Foundation for Cancer ResearchTreasury Wine EstatesChablisKendall MixLawrelin WinesTroye SivanPenfoldsEnolyticsCoravinLa Garde InoxMonvera Glass DecorationDomaine CarnerosEasley WineryBogle Family Vineyards
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December 8, 2025
Afternoon Brief: Awash in Wine - Insights on the Inventory Glut
Many wineries are struggling under the weight of unneeded inventory, which is in turn depressing grape demand. This article examines the nation's inventory glut and outlines how quickly it might be resolved...
Kermit Lynch Wine MerchantLodi Winegrape CommissionThe Duckhorn PortfolioAperture CellarsMacari VineyardsChampagne TelmontInternational Cool Climate Wine SymposiumNicholas KaravidasAndrew RockwellSparkling Pointe Vineyards & WineryBruce HunterShaw-Ross International ImportersDickensonPeatman & FogartyR-BiopharmOutshineryAdmeo Inc.Monterey Wine CompanyAlma Rosa WineryKimberly Jones SelectionsInnoVint
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October 27, 2025
Afternoon Brief: Dr. Laura Catena and Felicity Carter Uncork the Wine and Health Conversation at the 2026 Unified Symposium
The Unified Wine & Grape Symposium will tackle one of the industrys most pressing topics: wine and health. Dr. Laura Catena, physician and fourth-generation vintner, and internationally acclaimed wine journalist Felicity Carter will deliver the 2026 keynote, Wine and Health: Separating Science from Spin on Tuesday, January 27...
Unified Wine & Grapes SymposiumPat DeLongAzur AssociatesSonoma County Grape CampBarefoot WineTexas Wine Auction FoundationPrivate Label Trade Show Wine & SpiritsWinter’s Hill EstateMatthiasson WinesStefan MatulichAlma Rosa WineryRenzo CotarellaMarchesi AntinoriNolan JonesTectonic WinesLava Cap WineryMehmet GürbüzerOddbirdCommerce7VerdiQuality Wine BarrelsR-BiopharmJosh CellarsClif Family WineryO'Neill Vintners & DistillersThe Winemakers Co-Op
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Afternoon Brief, September 11
Proposed Winery Assessment Fee in Lodi District Takes Step Forward: The San Joaquin County Board Supervisors has voted to allow the Lodi Winegrape Commission and consulting firm Civitas to speak with the cities of Elk Grove and Galt and consider forming a Lodi Winery Business Improvement District...
Vineyard TeamNapa Valley VintnersSonoma County VintnersCalifornia Association of Winegrape GrowersJackson Family WinesWine Business InstituteWinegrowers of Dry Creek ValleyCIATTI Global Wine & Grape BrokersVinitaly USAFrederick Wildman & SonsBernardus WineryAlma Rosa WineryWineSpotBucher Vaslin North AmericaWine Technology IncorporatedHipMapsDr. Konstantin Frank WineryAperture CellarsCodornÃu
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January 6, 2025
Afternoon Brief: It’s 2025 and New Laws for the Alcoholic Beverage Industry are Here, or Coming Soon
The California legislature adopted, and the Governor approved, several amendments to the states alcohol laws this past year (with many amendments already in effect) and several new statutes creating privileges and responsibilities...
Oregon Wine BoardWashington State Wine CommissionSovos ShipCompliantProWeinHighway 29 CreativeAlma Rosa WineryDebra EagleMaysara VineyardMoe MomtaziD'Alfonso-Curran WinesVignobles André LurtonAdvanced Viticulture IncActiv8 CommerceCentury VineyardsINFACO USA IncWillamette Valley VineyardsWestcoast Solar EnergyGrand Cru Custom CrushTreveri CellarsMaison Joseph Drouhin
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November 4, 2024
Afternoon Brief: California’s Historic Rancho Arroyo Grande Under New Ownership
Rancho Arroyo Grande, a sweeping estate covering over 3,500 acres of wild country within the SLO Coast AVA, is under new ownership...
Rancho Arroyo GrandeSpring Mountain VineyardDelicato Family WinesDuarte NurseryFoley Family Wines & SpiritsGalloTrinchero Family EstatesDe NegoceCliff Lede VineyardsNapa Valley VintnersBella OaksWheeler Farms WineryCastle Rock WineryWine EnthusiastWomen In WineBiltmore WineryNorth Carolina Winegrower AssociationLodi Wine Growers1467 CellarsBonterra Organic EstatesAlma Rosa WineryL’Ecole № 41HOBO Data LoggersWineshippingOutshinery CreativeCommerce7Shady Lane CellarsRaeburn WineryWith the Wind Vineyard and Winery
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Afternoon Brief: Wine Sales Are Falling. A Momentary Blip? Or a Structural Problem?
Professor Simone Loose from Geisenheim University and Rafael del Rey from the Spanish Observatory of Wine Markets have launched their latest report, State of the International Wine Markets in 2023. Here are their most important findings...
Organic Wines South AfricaLanguedocMaison TelmontBerry Bros. & RuddVinitaly USAVineyard TeamWine Road Sonoma CountyWine & Spirit Competitions ManagementChateau Ste. MichelleAlma Rosa WinerySchramsberg VineyardsTopNest DesignsLallemand OenologyM. A. Silva USAvinSUITEDelightful Up North vineyardMurray’s CheeseIntegrated Beverage GroupFiresteed CellarsChampagne Barons de Rothschild
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Afternoon Brief: What Does California's Grape Oversupply Mean for the Trade?
There are a record number of premium grapes being offered on the cheap in California. But what does this mean for the wine trade?
WineAmericaWomen For WineSenseCome Over OctoberFrog Wine BarBouchaine VineyardsWashington Winegrowers AssociationWine and Spirits Trade AssociationChampagne DrappierDtC Wine SymposiumWaitsburg CellarsThe Prisoner Wine CompanyDusted Valley WineIWSCBerlin Packaging Inc.Wine Compliance AllianceNorthBay Equipment Service & SalesCopper Cane Wines & SpiritsRiboli Family WinesCastle Rock WineryMartin Ray WineryAlma RosaEl Jabali Estate Vineyards
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