Small but mighty. That's the phrase that kept coming back to me throughout last week's webinar. The three panelists who joined us are running lean DTC teams — Chelsea Leniart, Wine Club Manager at Scheid Family Wines, Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, and Kristy Quigley, Operations Manager at Alma Rosa Winery. "Lean teams" meaning two or three people deep. At the most. The outsized results they're seeing, in a market that everyone agrees is hard, are genuinely remarkable. Here's some highlights and takeaways from  what they shared in last week's webinar. On Wine Club Customization The fear is that if you give members flexibility, they'll race to the bottom and swap out for your cheapest wines.  What Chelsea actually found was the opposite.  By studying what members customized in the previous year's March run, she reshaped this year's offering mor

“What can I do right now to help my winery sell more wine and, frankly, stay in business?” We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention. Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market. There’s still time to sign up here. We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start: Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations. Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams. Kristy Quigley, Operations Manager

What makes Enolytics different from any other reporting platform? It’s a fair enough question, and we’re always glad to respond. Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data. It’s like an iceberg in the ocean. The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth. Those things report, yes, but on sales that have already happened in the past. Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing. It’s what lies beneath the surface — the deeper insights — that are vast and transformative. Growth-oriented, and forwar

It’s where the rubber meets the road. Making money, that is, through a winery’s own data. Is it possible? And is it actually happening right now? Yes, it is. And yes, it is. Let me describe four recent examples, and then offer some considerations about the “how-to” logistics that can help you do it too. EXAMPLE ONE A winery that is newly working with Enolytics experimented with the software for two weeks. They focused on “micro” offers, that yielded high AOV within highly targeted and specific audiences. They ran three campaigns, and we helped them to measure the results. The winery reached out to customers who bought BOTH the 2019 and 2021 release of the same wine. They also reached out to customers who bought EITHER the 2019 release or the 2021 release of the same wine. Together, these campaigns generated $48,000 in revenue, with an AOV of $745. The third campaign offered a large format bottle, which generated $2,200 in revenue with an AOV of $833

Let's talk about the elephant in the room of the wine industry right now. I'll just name it: Anxiety. There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them. And how. Anxiety is the undercurrent that I'm hearing right now,  as I listen to pain points and problems that wineries are wrangling with. That's understandable. The sand seems to be shifting beneath our very feet. Beneath all of our feet. Yet we do know about some proactive measures that can help with feeling anxious at work, such as breaking down tasks and setting realistic goals. In my work world - using data and analytics to sell more wine - the anxiety right now at wineries seems to be concentrated in two areas: finding the next wine consumers, and preventing Wine Club attrition. Here are ten specific tasks that Enolytics makes possible, in order

—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics tools to gain deeper insights into their DtC wine sales and customer base, empowering data-driven decision-making and business growth. The eCELLAR/Enolytics integration will deliver a host of benefits: eCELLAR users can easily analyze customer behavior and buying trends increased customer segmentation and hyper-personalization of offers. Augmented centralization of DtC marketing and operational insights More about the eCELLAR DtC and CRM platform is available at https://www.ecellar1.com. “eCELLAR and its team have already set the bar for winery CRM and e-commerce solutions—helping build stronger customer relationships, streamline operations, and the winery&rsqu

We are very grateful and excited to announce that we are now compatible with eCELLAR. eCELLAR and their lovely team already set the bar for winery CRM and ecommerce solutions—helping you build stronger customer relationships, streamline operations, and boost your DTC sales. Now, with Enolytics as a compatible integration, wineries can take that success to the next level with powerful data insights and analytics. Here’s what this new integration brings to the table: The capability to deep dive into your data to understand customer behavior, buying trends, improve segmentation, and create hyper-personalized offers. Fewer headaches because sales, marketing, and operational insights are brought together in one place. Confidence and time savings in data-driven decisions, thanks to real-time analytics and visualizations. Here are a few words from Tracy McArdle, CEO of eCELLAR, sharing her excitement “This integration brings together the best of both worlds, eCELLAR’

Shaping the future of wine and spirits sales The new year is fast approaching, and the speed of change in wine and spirits sales has never been more startling. Many wine and spirits companies are operating if little has changed, and unfortunately, this is causing a significant separation between those who keep pace and those who fall far behind.  So that you can stay ahead of the curve and on top of trends, we’ve assembled a list of what we see as the top six trends to know. 1. “Digital” 3-tier comes of age The neon “no vacancy” sign has been flashing for years regarding wineries and distilleries trying to wedge their way into distributor portfolios. Distributors large, medium, and small are all at total capacity. We constantly hear stories from suppliers being turned away.  To say that wholesalers have reached “maximum capacity” would be a colossal understatement. But the good news is that alternatives DO exist. Consider exploring t

Overview The on-premise national accounts arena is one of the most complex, expensive, and time-consuming channels to pursue in the wine sales game — it’s also the most misunderstood! This guide will help set you up for success and shave months (if not years) off the learning curve.  Keep an open mind as you read; what most people think is required to succeed in this arena is entirely disconnected from reality. What constitutes a “chain?” When considering an on-premise chain, it should meet all of the following criteria Three or more store locations One central decision-making process Licensed to sell beer, wine, or spirits Using this definition, we at Andavi Solutions estimate the total number of on-premise chains in the US to be around 2,000 chains with a total number of stores of just under 40,000.  The indisputable attractiveness of on-premise chains Five things make on-premise chains a highly desirable quarry for selling adult be

When it comes to marketing your winery, it's all about the consumer. That's the one theme that sums up everything we gathered from last month's Direct to Consumer Wine Symposium in California. Or, at least it should be, according to insights gathered by Outshinery founder, Laurie Millotte. Laurie was a featured speaker at the symposium as well as at the Commerce7 roadshow. She was on tour spreading insight on how wineries can add delight to their communication. If you’re curious about the topic, check out the recap resources here.  Click to get Laurie's take on why visuals count in online communication + how to avoid 3 common pitfalls in your own wine marketing.   Laurie was surrounded by peers from the wine industry—wineries big and small as well as businesses that serve them. Think: tech pros, designers, consultants and more. Laurie says that regardless of background, wineries are facing an opportunity in 2020: “How to do more