Vinoshipper announces SMS integration with SimpleTexting 

Windsor, CA - December 5, 2024 Vinoshipper, the leading DTC and compliance platform for the beverage alcohol industry, today announced a new integration with SimpleTexting, North America's leader in compliant SMS beverage alcohol marketing. Developed in partnership with VinterActive, an industry leader in DTC wine marketing, this integration empowers businesses using the Vinoshipper platform to leverage powerful SMS messaging capabilities designed specifically for the industry. 

"At Vinoshipper, we're constantly seeking innovative ways to help our clients build stronger relationships with their customers," said Terra Jane Albee, Director of Client Success at Vinoshipper. 

"Our mission is to help any alcohol brand delight customers and grow sales with compliant text messaging," added Aylin Theodore, Partner Manager at SimpleTexting. "That's why we partnered with VinterActive to bring this solution to Vinoshipper clients." 

This integration comes at an important time in the evolution of e-commerce communication. With SMS marketing demonstrating 98% open rates and response rates 7.5x higher than email, it has become an essential channel for customer engagement. For beverage alcohol businesses, where timely communications about allocations, special releases, and shipping updates are crucial, this integration provides a powerful new tool for growth. 

The Vinoshipper-SimpleTexting integration includes: 

• Real-time transactional texts like order receipts & shipping updates 
• Pre-built segments to personalize & target SMS promotions
• Pre-built tools for growing opt-in SMS lists 
• Fully customized for any alcohol brand 
• Live expert support from SimpleTexting & VinterActive 

The integration is now available for immediate installation at the VinterActive App Store. Learn more here: https://www.vinteractive.com/simpletexting-for-vinoshipper

About Vinoshipper
Vinoshipper is the leading DTC and compliance platform for the beverage alcohol industry. Providing integrated solutions for POS, club management, e-commerce, and shipping, Vinoshipper enables producers to sell and ship their products directly to consumers across the United States, making it the trusted choice for thousands of beverage alcohol producers nationwide. Visit vinoshipper.com to learn more.

About SimpleTexting
SimpleTexting is a text messaging platform providing businesses with a powerful yet user-friendly approach to text messaging. With capabilities for mass texting and one-on-one conversations all in one dashboard, SimpleTexting helps more than 17,000 customers drive more sales and meet customers’ needs faster. Visit simpletexting.com for more information.  

About VinterActive
VinterActive LLC is a certified partner of SimpleTexting and Vinoshipper. A wine industry leader since 2002, VinterActive’s VinQuest™ Research has helped thousands of brands profit from the best practices of DTC wine marketing. VinterActive’s award-winning PreferencePro™ automated wine marketing system has generated millions of dollars of revenue for large and small wineries across the U.S. Visit vinteractive.com for more information.

Media Contact: Adrienne Harrison | Communications Manager | pr@vinoshipper.com 

In this insightful piece written by the Vinoshipper CEO and founder, Steven Harrison discusses the evolving landscape of alcohol distribution under the 21st Amendment, highlighting the emergence of new direct channels that complement the traditional three-tier system, ensuring modernized, equitable market access.

If three tier system is ‘Unquestionably Legitimate,’
then so are new direct channels, says the 21st Amendment

Read full article

12 questions to ask your e-commerce provider

...and a guide of what you should expect

Selecting the right e-commerce provider in the beverage alcohol industry can be a challenging task. The dynamic nature of direct sales, coupled with intricate and niche laws governing the sale of alcohol, requires diligent compliance with federal and state legislation to safeguard your business and protect your customers. Whether you're embarking on a new venture or expanding your existing operations, conducting thorough due diligence is essential to ensure accurate compliance and set the stage for long-term success.  

In this article, we delve into a series of questions that will serve as a guide in selecting an e-commerce platform tailored to the unique complexities of the beverage alcohol industry. By addressing these considerations, you can confidently choose a provider that understands the intricacies of your industry and provides the necessary tools to navigate the regulatory landscape effectively. 

1. Does your platform prevent discounts from being applied to orders going to and sold within states that prohibit discounts, as well as block sales of items over a certain ABV as required by certain states? 

South Dakota does not allow for the use of discounts, promotions, or coupons for the sale of alcohol online that differentiates based on volume. There are four states in which you as a producer are not allowed to sell wine products over 16% ABV. Your e-commerce provider should have this rule built into the system and prevent you from violating these state laws.  

2. Does the shopping cart, order confirmations, and packing slips contain the required Prop65 and BPA language for shipments into and within California? 

The specific language required for Prop65 is as follows:  

“WARNING Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.” 

The specific language required for BPA is as follows: 

“WARNING Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information, go to www.p65warnings.ca.gov/BPA.” 

The warning must be prominently displayed on the product label or in the product's packaging. Your e-commerce provider should ensure this language appears on all the required areas of the shopping cart, receipts, and packing slips.  

3. Does your platform track quantity limit requirements in real time, by buyer or by shipping address, as required in various states? 

Certain states have quantity limits which set a limit on how much alcohol can be delivered to a single address or person in a month, calendar year, rolling twelve months etc., and some have a monthly and annual limit to monitor. Your e-commerce platform should automatically track this for you and not allow quantity limits to be exceeded to ensure you maintain compliance and are not subject to fines. 

4. Are your sales tax tables updated in real time and do they take into account the special alcohol taxes in various states outside of the standard sales tax rates? 

Sales tax changes are made by states and counties throughout the year. These changes, while announced, can often go unseen. Your e-commerce provider should have a system in place to routinely manage and update tax rates across the US based on the nine digit zip code of the shipping address.  Being asked to upload your own tax tables is cumbersome, time consuming and requires constant monitoring. 

5. Does your system automatically block sales to entire states or specific zip codes that cannot be shipped to? 

You simply cannot ship alcohol to some states or counties. Many e-commerce providers do not have the controls in place to block these transactions and instead leave it up to the producer to handle, after the purchase has already been made. It’s best to confirm with your e-commerce platform that transactions will only be processed if they are going to be compliant.  

6. Does the platform integrate directly to the shipping carrier to prevent entering data twice and do my shipping labels carry my license number for the states that require it on the label? 

E-commerce providers that have built in shipping integrations ensures you only have data in one place and ensures there is no data loss or confusion when having to transfer across systems. Additionally, in some states shipping labels require you to include your direct shippers license number, which is generally outside the scope of generic shipping labels provided by most e-commerce companies. Not having your license number on a label can lead to being out of compliance. Your sales and shipping labels should be taken care of within the same platform to ensure accuracy. 

7. Does your platform manage any state mandated delivery fees where necessary? 

States are continuously adjusting their e-commerce regulations as the modern economy continues to evolve. Most recently Colorado added a $0.27 delivery fee which rose to a $0.28 delivery fee on July 1, 2023. Your e-commerce platform should have oversight into changes and have a system in place to implement them. 

8. Will your system be able to manage the Recycling Bottle Fees that states are starting to implement? 

California will be implementing a California Redemption Value (CRV) on wine bottles, starting January 1, 2024. This will require you to collect and remit up to 25 cents per item for products shipped into or within California. Your e-commerce platform should be setup to handle the new CRV requirements. You should inquire if they are acting as the agent for you for direct sales and can they collect and remit CRV to the states for you. 

9. Does your system have embedded pre-purchase age verification that will keep records in case a customer orders a shipment to a state that requires pre-purchase electronic age verification? 

A growing number of states require third party pre-purchase age verification of buyers (a “I’m over 21” check box is not sufficient). This ensures no minors are able to buy alcohol online as their transactions are prevented. This should be built into the platform to prevent minors attempting to purchase products online.  

10. Does your platform provide competitive shipping rates, and will customer service manage all damage claims? 

When an item is damaged in transit, a producer must make a claim with their delivery partner, often up to a maximum amount and fight to convince the delivery partner the claim is true. This results in long claim times, lost revenue, and unhappy customers. Platforms should leverage their size and offer competitive shipping rates. Additionally, they should manage the claims for orders done through their platform to ensure the customer receives what they ordered.  

11. Does your platform manage exempt products to ensure that they are not sold outside of my home state? 

Some products are approved by the TTB only for sale within a home state and not across state lines. You want to be sure that such products cannot be sold to customers outside of your state. It’s best to confirm with your e-commerce platform that transactions will only be processed if they are going to be compliant. 

12. Does your platform include integrated compliance features or is another subscription required for a separate system? 

Platforms in the e-commerce space often mention they provide compliance but in reality, they integrate with a third party which comes with its own sets of additional fees and software. Check to confirm if the platform has compliance built into every transaction, so you know whenever a sale is made, whether in person, or for a cross-country shipment, you are compliant.  

Final thoughts  

In today's modern economy, establishing a strong online presence is paramount for the success of any business. Yet, navigating through intricate regulations while maintaining compliance can be daunting, nonetheless you deserve to feel secure and confident when selecting an e-commerce provider. 

That's where Vinoshipper comes in. We answer “yes” to all twelve questions. Vinoshipper is the only beverage alcohol e-commerce provider that combines essential sales tools with built-in compliance, which empowers you to grow your business with peace of mind. With Vinoshipper, you can navigate the intricate regulations, ensuring every transaction is conducted in accordance with federal and state compliance rules. 

When choosing an e-commerce provider, don't compromise on compliance. Trust Vinoshipper to provide the comprehensive solution you need to thrive in the beverage alcohol industry. With Vinoshipper, you can confidently embrace the online realm and unlock the full potential of your business.

Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance.

What you'll learn:

We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal:

• Sales channel performance across the industry
• Shipping volume trends and regional patterns
• Regulatory challenges
• How consumer behavior shifted in 2025
• What strategies worked (and what didn't)

About the report:

The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels.

Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's understanding of direct sales trends. Take the survey now.

Register for Webinar

Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two.

The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry.

What we are measuring:

• Sales channel performance
• Shipping volumes and trends
• Compliance costs and challenges
• Consumer behavior shifts
• What's working in 2025

We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry.

Take the survey

Survey closes December 7, 2025.

On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us.

Check out the National Direct Sales Report 2025 here.

A fast-paced overview of this year’s biggest releases and a high-level roadmap for what’s next. Hear from leaders across the organization, including our CEO.

Thursday, Oct 23, 2025 -  10:00am - 11:15am PST

Live Zoom Webinar

Register Now

Get ready for the holiday season with this comprehensive session! Join Michelle Ewart of ME Creative (Napa, CA) and the Vinoshipper team for essential marketing strategies and platform optimization tips. We'll cover holiday marketing best practices, plus crucial Vinoshipper setup items like cart functionality, creating compelling multi-packs and gift options, organizing your product catalog for maximum impact, and streamlining batch gift orders. Walk away with a complete roadmap for a successful holiday season. 

Aug 28, 2025 10:00 am PT

Register Now

9 proven strategies to maximize Your October, November, December revenue 

October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order value, and build relationships that carry into the new year. 

For many beverage alcohol businesses, OND can represent 30–40% of annual sales. The reason? Peak holiday spending meets perfect timing, gatherings, corporate gifting, and a growing preference for wine purchases create a massive opportunity. 

The businesses that win the season don’t just survive the rush, they plan ahead, market smart, and execute flawlessly. 

1. Start early and build holiday momentum

While many of the sales will take place in OND, August and September are nearly the most important months as this is when your planning and preparations take place. 

Suggested timeline: 

• August: Create strategy, attend Vinoshipper’s webinar, prep inventory, create holiday multipacks, update website

• September: Launch holiday messaging, start early-bird email campaigns, highlight your harvest underway, create excitement 

• October: Begin promotions and holiday gifting reminders

• November: Double down on holiday promotions, stay at the top of mind of your followers, remind them of your club benefits

• December: “Last chance” ground shipping + expedited options, Local pickup, 2-day, and next-day shipping 

Pro Tip: Offer early-bird discounts for orders before Thanksgiving to spread out fulfillment and reward early shoppers.

Register for Webinar

Register for webinar

Windsor, CA – July 9, 2025 - Vinoshipper, the leading direct sales wine commerce platform, announced the launch of their POS 2.0, a major upgrade to its point-of-sale system featuring new tab management capabilities. This release marks a significant step in Vinoshipper’s evolution from a compliance and commerce provider to a fully integrated platform, giving wineries a unified solution for managing all sales channels. 

Transforming tasting room operations 

The centerpiece of POS 2.0 is tab management, which allows tasting room staff to open and manage multiple orders simultaneously. This functionality addresses a key challenge in busy tasting rooms by allowing staff to keep multiple orders open as guests add items over time, from initial tastings to bottles, merchandise, and more. 

“The new multi-tab functionality is a game changer for our clients - giving them a fully integrated solution with all customer data in one place, at no additional cost.” said Steven Harrison, CEO of Vinoshipper.

Features in POS 2.0 include: 

• Tabs: Open and manage multiple ongoing orders in real time, perfect for seated tastings and group visits. 
• Multi-employee management: Assign unique PINs to team members for easy tracking of individual sales, tips, and club signups. 
• Wine club management: Add new club memberships directly from an open tab at checkout. Existing members are automatically recognized by name, email, or phone number. 
• Refreshed UI & streamlined hardware: A clean, intuitive UI with additional hardware options for receipt printers, cash drawers, and label printers. 

What wineries need to know 

The Vinoshipper POS app is free to use, with no fixed monthly fees and no additional software costs. It runs on iOS devices (iPad/iPhone) and integrates seamlessly with the broader Vinoshipper platform, including e-commerce, club, shipping, and compliance. 

“If you’re using another POS and have been waiting for a reason to switch—this is it,” added Harrison. 

Availability and Support 

Vinoshipper POS 2.0 is available now in the Apple App Store for iOS 16 or later on iPhone and iPad. 

Getting started 

To help clients get started, Vinoshipper is hosting a live training session, "Crush Course: From Setup to Sale in POS 2.0," on Thursday, July 24, 2025, at 10am PST / 1pm EST. 

To schedule a demo or learn how POS 2.0 fits into your current software setup, contact: customerservice@vinoshipper.com.

Benchmarking growth & innovation across America’s beverage alcohol producers

Join Vinoshipper on January 16th for an in-depth presentation of the first comprehensive national study of America’s beverage alcohol producers. This webinar will combine real transaction data from over 3,000 Vinoshipper clients with fresh survey insights to provide an unprecedented view of direct sales trends, challenges, and opportunities across the industry.

Don’t miss this unique opportunity to gain valuable insights that can drive your direct sales strategy in 2025.

January 16, 2025 @ 11:00 am - 12:00 pm PST

Register Now

Windsor, CA – November 27, 2024 Leading beverage alcohol direct sales platform, Vinoshipper, in partnership with Wine Industry Network, announces the launch of its “2025 National Direct Sales Survey & Industry Insights Report.” This pioneering initiative combines real transaction data from over 3,000 producers with fresh industry insights to create a comprehensive analysis of America’s beverage alcohol direct sales landscape.

Producers are invited to participate in this brief 5-15 minute survey, which will remain open through December 20, 2024. The findings will be presented in a detailed webinar on January 16, 2024.

The survey examines critical areas driving industry growth: current market trends, revenue optimization strategies, digital solutions, and proven approaches that deliver direct sales success.

“With Vinoshipper data we have a unique opportunity to create an unparalleled view of direct sales across the US,” says Taylor Harrison, Analyst. “In our January webinar, we’ll combine this data with survey findings to deliver actionable intelligence that helps producers with their direct sales strategies in 2025.”

Producers interested in contributing to this valuable industry resource can access the survey immediately. The complimentary webinar, presenting the complete findings, will be held on January 16th.

To participate in the survey, click here and register for the webinar presentation here.

About Vinoshipper Vinoshipper is a comprehensive technology solution provider for the beverage alcohol industry, offering services including POS systems, wine club management, e-commerce, and wholesale operations support. With a focus on compliance and user-friendly design, Vinoshipper empowers producers to grow their businesses efficiently and effectively. Visit vinoshipper.com to learn more.

For 18 years, you've known us for compliance - now discover how we've evolved into the industry's most comprehensive direct sales platform. Our team is ready to show you how we can streamline your entire operation, from point-of-sale to multi-state compliance.

At booth 632, we'll be showcasing our Vinoshipper POS software and hardware - a complete solution that integrates seamlessly across all sales channels. If you're looking for a single platform to manage all your direct sales channels, we'll be happy to show you how our POS system can work for your business.

We're also excited to share our new Compliance Management Services (CMS), providing a third option in compliance solutions, joining ShipCompliant and Avalara. If you're currently managing compliance in-house or using a service that isn't meeting your needs, come learn how our expertise can make a difference.

We understand that changing systems or choosing a new sales platform can feel daunting. That's why we've brought together our most experienced team members to meet with you:

Meet our team at Booth 632:  

• Steven Harrison – Chief Executive Officer and Founder
• Arthur O’Connor – Chief Operating Officer
• Terra Jane Albee – Director of Client Success
• Matt Gibson –  Mobile App Developer
• Adrienne Harrison – Communications Manager

Stop by Booth 632 anytime during the convention to see how we can best support your business. Let us show you why more wineries are choosing Vinoshipper as their complete direct sales solution.

Vinoshipper has been the leading compliance and direct sales platform for US wineries for the past 18 years. We built our business on making things simple and user-friendly, taking the complexity out of direct wine sales.

Our platform offers everything together in one place - e-commerce, POS, club management, compliance, wholesale, out-of-state licensing, out-of-state reporting, product registration, reports, and marketing integrations. With seven-day-a-week customer support, you can count on us to help manage all aspects of your direct sales business and have the support when you need it.

We've invested in one of the largest development teams in the industry and built our platform on rock-solid technology for one reason - to make sure everything just works. No downtime, no missed sales, no headaches. We provide a reliable platform you can trust to run your business.

From small wineries selling a few hundred cases to national brands moving serious volume, we scale our services to fit your business. Whatever your size, whatever your needs, we've got you covered.

Vinoshipper – Expand direct sales. Simplify compliance. Build relationships.

www.vinoshipper.com

Guide to mastering wine club releases

Managing club releases can often feel overwhelming, but with Vinoshipper, it doesn’t have to be. Whether you are a club manager or jack of all trades, Vinoshipper helps you prepare and charge hundreds or thousands of orders effortlessly. It handles customizations, shipping holds, new club members, gift memberships, and declined card follow up with ease. Vinoshipper’s intuitive, user-friendly platform addresses the unique challenges of clubs, ensuring smooth and efficient releases, so you can focus more time on building your club and delivering exceptional experiences to your loyal customers.  

Our Club Expert, Jason, has put together a helpful guide to mastering club releases, including his top tips and tricks for making each club release a success. Check out the full blog post for 6 tips and tricks to master a wine club release.

When selecting a point-of-sale (POS) system for your winery, it's crucial to choose one that truly understands the complexities of the beverage alcohol business. The Vinoshipper POS does exactly that, outperforming generic systems like Square by being specifically designed to meet the evolving demands of the industry. 

For a detailed comparison of how Vinoshipper performs against generic POS systems, check out the full blog post.

Vinoshipper empowers businesses throughout the United States, enabling them to extend their reach to a broader customer base. We're dedicated to assisting producers of all sizes from various wine-producing regions, ensuring they have the tools and support to grow.

Our commitment places Vinoshipper in a distinctive position to shed light on America's lesser-known yet vibrant wine regions. Prompted by a client inquiry about Missouri, we compiled a report to benefit them and others, revealing the potential within this unique wine market. Highlighting aspects from Norton as the top-selling varietal to a burgeoning club customization scene, our Missouri report offers valuable insights for producers looking to explore new opportunities.

View full report here.

Vinoshipper empowers businesses throughout the United States, enabling them to extend their reach to a broader customer base. We're dedicated to assisting producers of all sizes from various wine-producing regions, ensuring they have the tools and support to grow.

Our commitment places Vinoshipper in a distinctive position to shed light on America's lesser-known yet vibrant wine regions. Prompted by a client inquiry about Missouri, we compiled a report to benefit them and others, revealing the potential within this unique wine market. Highlighting aspects from Norton as the top-selling varietal to a burgeoning club customization scene, our Missouri report offers valuable insights for producers looking to explore new opportunities.

View full report here.

1. Are compliance checks done in real time?
   Compliance checks must happen in real time to ensure a smooth transaction for the customer, and to provide a safety net for yourself. This begins with precise age verification. It's essential to confirm that only adults of legal drinking age (LDA) can make purchases online. Subsequently, compliance extends to accurately calculating and applying the appropriate tax rates, taking into account the location of the sale and the destination of the order. 

2. Are the compliance rules automatically setup? 
   Producers should not have to worry about managing their own set of tax rates, shipping limits, and pre-purchase age verification as this easily leads to mistakes. Compliance solutions should have a built-in tax rate table, working on 9-digit zip codes, so you feel confident all taxes are correct. 

3. Can states rules be manually bypassed?
   This should be a no brainer, if states rules can be bypassed, you should question how compliant your solution really is. The law is the law. In some applications, it can be easy to turn off quantity limits for a state and forget to turn them back on, leading to overselling, which will subject you to penalties and potentially a loss of license for that state. When a state sets its rules, those rules should be built into your compliance system and should not be manually bypassed. 

4. Are sales tax rates customized for special alcohol rules and are they updated regularly? 
   Sales taxes are voted on and changed throughout the country all the time. Cities, counties, and states are all able to change their tax rates on alcohol. This needs to be reflected in your tax table, or you may be mis-reporting tax to a certain municipality. When tax rates change, your compliance solution should change with them. If a city votes to be a dry city, shipments may have to be stopped going to those cities immediately. Charging sales tax on alcohol is not as easy as just using the general retail rates published by the state. 

5. Are states that prohibit direct sales automatically blocked from having products shipped into them prior to processing? 
   There are US states that strictly prohibit the shipping of wine – Mississippi and Utah. There are additional states that only allow wine shipped if the customer ordered the wine on-site – Delaware, Arkansas, Rhode Island. Several states prohibit the direct shipping of spirits and beer. These states should be fully blocked within your compliance system and not be manually overwritten.  

6. Are special beverage alcohol fees built into transactions rather than set up as special SKUs, such as a transportation fee (CO) or recycling fees (CA)? 
   Colorado released a transportation fee in 2022 and California launched its recycling fees in 2024. These both need to be calculated at checkout and reported to the state. Non-alcohol e-commerce systems such as Shopify and Square will not have these alcohol specific fees built in, and therefore will require manual calculation. The best compliance systems will have alcohol fees built in, along with thought out ways to report the fees.  

7. Are reports provided to file with states yourself? 
   Utilizing an alcohol-focused e-commerce system ensures your data is readily available for automated report generation. Conversely, non-alcohol-specific platforms may not automatically calculate critical metrics like liters sold, potentially increasing compliance reporting errors. 

8. Is report filing included in the services? 
   What’s better than accurate reports? An e-commerce provider that will file compliance reports for you since they already have all the data in the system! Having to use an outside compliance company means greater movement of data, an increased risk of error, and working with yet another vendor. Choose a compliance partner that is also your e-commerce partner. 

9. Is there a late fee guarantee? 
   If you are paying a 3rd party provider to do your filing for you, there should be no late filings, and if there are, your provider should be on the line. Having your e-commerce and compliance under one roof ensures the compliance partner always has the most up to date data and can pull that data at a moment's notice. No more late fees, and your compliance partner should be on the hook for guaranteeing that. 

10. Is there a need to worry about dry zip codes, quantity limits and if the limit is per person or per address etc?
    It is a worry that everyone has. A producer in Florida may not be aware of a changing dry county in Alaska, let alone know how to build that into their e-commerce compliance solution. Your compliance solution should handle this for you, allowing you to sell worry free, at all times. 

Final thoughts

In today's modern economy, establishing a strong online presence is paramount for the success of any business. Yet, navigating through intricate state regulations while maintaining compliance can be daunting. Nonetheless you deserve to feel secure and confident when selecting an e-commerce provider.  

That's where Vinoshipper comes in.  

With Vinoshipper, you can navigate the intricate regulations, ensuring every transaction is conducted in accordance with federal and state compliance rules. And as of 2024, Vinoshipper is the only beverage alcohol e-commerce provider that combines direct sales tools with built-in compliance filing for sales on producers' licenses. 

When choosing an e-commerce provider, don't compromise on compliance. Trust Vinoshipper to provide the comprehensive solution you need to thrive in the beverage alcohol industry. With Vinoshipper, you can confidently embrace the online realm and unlock the full potential of your business. 

https://www.vinoshipper.com/blog-posts/essential-questions-e-commerce-compliance-partner

When launching or expanding your winery's direct sales, you're likely to face various regulatory challenges, including taxes, recycling fees, and shipping limits. These can become potential stress points for both new and growing ventures 

Vinoshipper simplifies this for you. We ensure every sale is compliant, managing the correct taxation, collection, remittance*, and simplified reporting. With us, each sale is worry-free and compliant. 

Choosing how to sell—whether directly at your winery, online, or through a wine club—starts with the right POS system. Vinoshipper offers versatile POS solutions tailored for 2024, designed to support sales anywhere, anytime. 

Explore the top POS options offered by Vinoshipper for a seamless, compliant selling experience for your winery. 

iPad with card reader

The iPad POS system is a classic choice for wineries, offering versatility and convenience. Easily access and manage customer details including club memberships, address changes, and card updates. It can easily be rotated to face the customer, allowing them to verify their information and order, as well as add tips. Integrated with a card reader, it supports various payment methods including swipe, insert, tap, Apple Pay, Google Pay, and more. 

Key benefits

• Facilitates complimentary tastings.
• Accepts a wide range of payment types.
• Enhances the tipping process.
• Supports barcode scanning for efficient service.

Ideal use locations

• Tasting rooms, for an interactive customer experience.
• Industry events, providing mobility and ease of use.
• Throughout the winery, for versatile point-of-sale options.

iPhone

Key benefits

• Utilize Apple Tap to Pay for easy transactions – no card reader required.
• Social gatherings, like friends' birthday parties.
• Throughout the winery for versatile selling points.
• Effortlessly sign up new club members.

Ideal use locations

• Farmer’s markets and retail shops for on-the-spot sales.
• Industry events, providing mobility and ease of use.
• Throughout the winery, for versatile point-of-sale options.
• Literally anywhere you find potential customers!

Laptop or computer

Key benefits

• All your business tools in one accessible place.
• Requires minimal setup, making it easy to get started.
• Facilitates taking orders over the phone.
• Efficiently handles bulk processing tasks.

Ideal use locations

• At your office desk, where business management is streamlined.
• On the tasting room counter, for seamless sales transactions.
• Across the winery floor, ensuring operational flexibility.
• Even from your kitchen table, proving that business can happen anywhere.

Considering a review of your POS system? We're eager to connect with you. Email us at customerservice@vinoshipper.com, and let's explore how Vinoshipper's POS can empower you to expand your sales across 40+ states. 

*Vinoshipper is a marketplace facilitator for 36 states. Vinoshipper is responsible for collecting and remitting sales tax for sales made via Vinoshipper. You may still need to submit a Sales Tax Return with zero net sales dependent upon the state. Please review our help document for more information: https://vinoshipper.freshdesk.com/support/solutions/articles/9000202264-marketplace-facilitator-sales  

Vinoshipper, the nation’s largest Direct-to-Consumer (DTC) wine shipping platform with more than 3,000 clients, released its second annual report today that shows a unique and optimistic perspective on direct sales across 47 states. 

February 1st – “Last year was pivotal for the American Direct-to-Consumer (DTC) wine market, with a growing number of producers coming into the direct shipping market which supports the continued expansion of direct sales,” said Vinoshipper CEO, Steven Harrison. “While some traditional markets show signs of contraction, the smaller craft producers are resilient and innovative by using a modern technology platform like ours.”

The range of data in the report includes micro to small wine and mead producers, and represents nationwide craft alcohol direct to consumer sales. The statistics are based on actual transactions and are not projections or surveyed opinion.

More details include:

This report offers insights into the American DTC wine market, serving both as a historical account and a strategy guide.

In 2023, wineries shipped to an average of 13 states, with individual state averages ranging from 6 to 23.

There was a noticeable trend of increasing average order discounts, hinting at a strategy to boost larger purchases through discounts.

Orders outside of wine clubs consistently showed a higher average order value (AOV) than club orders, suggesting an opportunity for producers to enhance their club offerings or develop more exclusive tiers to match rising customer spending habits.

Customized club orders typically included 1-2 more units than standard club orders.

There was a 6.37% increase in overall average order values in 2023, despite no change in the average number of units per order.

There continues to be a shift towards premium products, witnessed by an uptick in spending for higher-priced wines.

The sparkling white wine category saw remarkable growth, with a sales value increase of 26% and a 5% increase in liters sold.

Read the entire 22 page report here.

About Vinoshipper

Vinoshipper is the number one platform for alcohol producers looking to expand their direct sales. Its compliance engine has been backing wineries, cideries, meaderies, distilleries, and brewers, since 2006, by offering a fully compliant online store, point-of-sale, club management, and UPS integration.