For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron. IRVINE, CA — Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions, today announced a partnership with Corksy, the modern direct-to-consumer platform for wineries. Through this partnership, Sipcrü Studios serves as a sourcing partner for productions seeking authentic wine and beverage brands for on-screen environments, working directly with studios, prop masters, and production teams responsible for building dining, restaurant, and hospitality scenes. Corksy will help connect wineries with these placement opportunities while giving its clients priority access to certain productions. Wine and spirits are a natural part of the environments portrayed in film and television, appearing regularly in dining scenes, celebrations, and hospitality settings ac

Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts is shared among employees who juggle multiple roles within the winery or are outsourced to external agencies. This guide aims to simplify social media strategies, providing actionable insights and tips for achieving success in 2024. 1. Engage Your Audience and Build a Social Media Community Your social media platforms should feel like a welcoming place for wine enthusiasts. A strong online community enhances brand loyalty and transforms casual followers into brand loyalists. Regularly interacting with your audience–through responding to comments, engaging with similar accounts, and hosting live events and behind-the-scenes content–should be a cornerstone of your social media strategy. Being engaged in the social media world doesn’t have to take up all of your time, but i