Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron. IRVINE, CA — Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions, today announced a partnership with Corksy, the modern direct-to-consumer platform for wineries. Through this partnership, Sipcrü Studios serves as a sourcing partner for productions seeking authentic wine and beverage brands for on-screen environments, working directly with studios, prop masters, and production teams responsible for building dining, restaurant, and hospitality scenes. Corksy will help connect wineries with these placement opportunities while giving its clients priority access to certain productions. Wine and spirits are a natural part of the environments portrayed in film and television, appearing regularly in dining scenes, celebrations, and hospitality settings ac

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Going to the movies sounds like a fun, relaxing evening, but for Laurie Millotte, watching Jurassic World on the big screen was the spark that led to eight transformative years (and counting) building a new company. As she watched the incredible CGI technology bring dinosaurs to life, Millotte knew she could do the same thing with bottle shots, giving wineries a faster, easier way to create them.  As an accomplished wine label designer, she had long been frustrated with poor-quality bottle shots and the inconsistent imagery across winery portfolios—and even went so far as to set up her own photo booth and wrestle with photographing highly reflective glass and metallic labels herself. “It's challenging to take great pictures of wine bottles,” says Millotte. “It's like taking a selfie in a house of mirrors. But bottle shots matter—they appear on marketplaces and DTC websites, distributors send them to retailers and restaurants, they accompany ar

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

CLUBS VS SUBS LET’S DISCUSS IF IT IS TIME TO MOVE YOUR WINE CLUB TO A SUBSCRIPTION. Unless you’ve lived in your cellar for the past five years, you’ve noticed we live in a subscription economy. We have subscriptions for food, clothing, pets, razors, socks, movies, sports, makeup, and almost anything. You name it, and there is a box that can be delivered with options on your schedule. How sustainable is this trend? Will we forever be ordering small packages in bright boxes with sample sizes, or is this just a fad? And is the decrease in wine clubs part of it? WHAT IS A WINE CLUB? Let’s start by defining a wine club. This recurring sales model provides wineries with a direct channel to reach high-value consumers and bypass traditional distribution channels. They are structured to offer repeat customers a winery-curated selection of wines at a small discount delivered to their homes monthly or quarterly. Key prospects for club membership are customers who have pu

Wine Clubs vs. Subscriptions: Which is Better?

As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the […]

Anaba Wines Invites Guests to Sip, Savor and Swing Under the Stars at New ‘Anaba After Dark’ Summer Series

Music, movies and family fun for all to be enjoyed at picturesque estate (August 1, 2022; Carneros, CA) – Sonoma-based Anaba Wines is excited to introduce ‘Anaba After Dark,’ set […]

We're All Glad that Year is Over 2020 will go down as the year in which we answered the heretofore rhetorical question - What else can go wrong? That is the opening line from the 2021 SVB State of the Industry Report that will come out Wednesday the 13th.  Throughout 2020 many of us experienced the same run of emotions from disbelief, fear, acceptance, determination, and occasionally even a bit of joy through one of the most difficult times in history. As we went through the year, we would think to ourselves - this has to be the worst of it. It has to get better from here?  We all fought through a series of events, increasing our vocabulary along the way: Coronavirus, COVID, S.I.P. Orders, social distancing, Zoom meetings, herd immunity, PPE, and pandemic - which I thought only happened in bad science fiction movies before last March. Will 2021 Be Better than 2020? I can say with absolute confidence that 2021 will be better than 2020, but I can also say that &l

We Can Do Better. Here's How. John F Kennedy said once: "It is not enough to pin the blame on others, to say this is a problem of one section of the country or another, or deplore the fact that we face. A great change is at hand, and our task, our obligation, is to make that revolution, that change, peaceful and constructive for all." I am blessed to be surrounded each day by a team rich with diverse backgrounds, ethnicities, religions, ages, and experiences, with many perspectives and voices to contribute. I have needed to do very little to create a relationship of respect among them except try to foster a forum where hard and serious conversations can occur (albeit over Zoom) and promote understanding, and not always force agreement. My team is doing the rest. Many are angry, most are sad, all are concerned and everyone is affected. Allyship is hard and a lifelong process but we're trying. We all need to try harder. As stewards of our client's marketi

The Ray Carlson & Associates, Inc. business model includes an experienced Geographic Information System (GIS) division which serves to enhance the company’s leadership position among land surveying companies. A geographic information system is a blending of software, hardware, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. Layers and tables of information are combined to provide a framework in order to plan, model and make better decisions. Your purpose dictates which layers of information are used. Internally our GIS Division tracks all jobs through a customized GIS-enabled database which allows for increased data access, tracking of submittals and efficiency among adjacent jobs with the integration of thousands of job records. As GIS improves our surveying, so the combination of high precision GPS and land expertise of our surveying professional counterparts allows us to, in turn, to be considered uniquely ad