This week only, we’re adding something extra to make your Sip & Savor experience even more exciting. Every ticket purchased for our May 1st Sip & Savor includes an entry into a wine giveaway , a curated 4-pack featuring one wine from each winery pouring at the event: Bienvenue, Bucher, Jeff Cohn & Parea. A collection valued at over $200 ! The giveaway entry offer ends Sunday, April 26th at midnight, and the winner will be announced at the event on Friday, May 1st (must be present to win). This isn’t your typical wine tasting… At our Kentucky Derby Sip & Savor , it’s all about sipping, playing, and celebrating. Here’s what you can expect: Photo Booth Moments – Grab your crew and capture the night DIY Hat-Making Station – Because Derby style is a must Lawn Games & Activities – A little friendly competition never hurts Welcome Mint Spritz – The perfect way to kick off the evening Classic Derby Races on the TVs – Get into the spirit Music + Great Vibes all night l

For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

Criveller Group is pleased to showcase a selection of innovative processing solutions at this year’s Unified Wine and Grape Symposium tradeshow, featuring equipment designed to deliver efficiency, reliability, and exceptional performance for today’s production environments. At our booth, visitors will have the opportunity to see our High Solid Crossflow Filter with Stainless Steel Membranes, along with the TVC EVO and Lobe Pump from Enoveneta. Whether you are exploring new equipment, considering system upgrades, or simply interested in the latest processing technologies, our knowledgeable team will be available to answer questions and discuss how these solutions can support your operation. We invite you to stop by the Criveller Group booth to say hello, connect with our team, and experience our latest lineup of equipment firsthand. Criveller Group: Booth: A1 Criveller Group was founded in 1979 with an emphasis on providing innovative processing and packaging solutions to

Agriculture is a tough business and the rigorous demands of viticulture management requires durable, precision-engineered vehicles capable of traversing diverse landscapes, coping with unpredictable weather and efficiently managing structured vineyard layouts. Can-Am, an iconic brand of BRP Inc., is at the forefront of innovation for the agricultural industry with their new lineup of all-terrain vehicles (ATVs) and side-by-sides (SSVs) designed specifically for 2026. These vehicles are not merely recreational—they are essential tools for the winemaking process. Introducing the revolutionary 2026 Can-Am Defender HD11, a tough, clever and capable utility SSV designed for peak performance with a powerful 999cc inline three-cylinder Rotax ACE engine that outputs an impressive 95 horsepower and 70 lb-ft of torque. Featuring industry-best payload capacities of 2,500 lbs for towing and up to 600 lbs in the cargo bed, this vehicle is built to tackle the toughest tasks. The Defender

Following an incredible weekend at the CRUSH Wine & Culinary Showcase, I’m proud to share that Legacy Barrel Services is now an official Silver Affiliate Member of the Temecula Valley Winegrowers Association. We’re thrilled to be part of this growing community of winemakers, growers, and partners who are shaping Temecula’s next chapter in California wine. The region’s energy, quality, and sense of collaboration are truly inspiring. Legacy looks forward to spending more time in Temecula, meeting producers, visiting cellars, and supporting the amazing wines being crafted here. A sincere thank you to Bianca Castillo, Leah Ponte, and the entire TVWA team for the warm welcome. Excited for what’s ahead.

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

The 5th Annual Par Then Bar Open® (PTBO) Golf Tournament is back on May 16, 2025, at Eagle Vines Golf Club in American Canyon—and this is your chance to be part of an exclusive wine industry tradition that blends competition, camaraderie, and connection. Why Play in PTBO? This one-of-a-kind industry event, presented by APS Packaging & MBF North America, is more than just a golf tournament. It’s a chance for winery professionals, suppliers, and service providers to step away from the daily grind and enjoy a fun, relaxed atmosphere while building meaningful industry connections. With a field of industry professionals from across the wine sector, PTBO creates the perfect setting for networking—whether it’s chatting between holes, sharing a meal at the post-game dinner and awards ceremony, or celebrating at the after-party with music and an open bar. What Are the Requirements? Wineries are welcome to play in the tournament for free! A compl

Afternoon Brief, June 20th

Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...