We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help with their DTC shipping and fulfillment. Here, then, are some of the top trends and technologies we are seeing, and that we feel are poised to become common practice throughout the wine industry. Augmented Reality, Augmented Bottles Augmented reality is simply the idea of integrating digital information (and even digital interaction) right at the point where the user is already interacting with something in physical reality. While many augmented reality experiences started with clumsy-looking VR headsets and glasses, many simpler projects are taking root using just a smartphone and a QR code. Enter the augmented bottle. The

Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences. How to do this: create virtual tours that allow visitors to explore your vineyards or orchards, witness the production process, and even participate in virtual tastings. VR experiences provide a novel way to engage with consumers. 1. Virtual Vineyard or Orchard Tours Invite your customers on a virtual journey through your vineyards or orchards. Through VR headsets or even smartphone apps, they can explore landscapes, wander between rows of vines or trees, and admire breathtaking vistas. Incorporate interactive elements such as informational hotspots or guided narrations to provide educational insights about the terroir, varieties, or cultivation practices. By virtually transporting the audience to the heart of your winery or cidery, you can create a sense of connection and intrigue. 2. Immersive Production Process Take customers behind-the-scenes with a

As the access to legal cannabis expands across the US, many in the wine industry are uncertain how to approach this budding $20B industry. Join us as we explore in detail where wine and cannabis overlap using key demographic and geographic usage as well as demand trends provided by Headset and NielsenIQ experts! More Information Here.

Investing in Cannabis has been anything, but a sure thing. And aside from the Federal, State, and Local challenges, the category continues to grow at an unprecedented pace. But where are the opportunities and what does the near future look like for the cannabis investor? How has the alcohol beverage category responded so far and what can we expect going forward? Come hear our experts from Headset, Reed Smith LLP, and Guild Enterprises shed some light on the unfolding story. Learn More Here.