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Ciatti California Market Report - April 2026
Vibes more positive, not yet the hard facts and figures An unseasonably warm start to spring in California has accelerated vine development in the growing areas to a marked extent: This month’s report relays the latest news from the vineyards – and how it may, or may not, affect the bulk wine and grape markets – and delves deep into the California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2025, published last month. The state’s smallest winegrape harvest in 26 years, combined with some improved mood music regarding case-good sales – if lacking hard figures to support it – has helped create a feeling that the wine industry is headed in the right direction. Before the sunlit uplands are reached, however, more painful rightsizing must occur, and we continue to see vineyards removed and mothballed, crush and storage capacity taken offline, and companies shrinking, merging, or shuttering altogether. In the shorter te
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The 2025 Crop Was Down an Equivalent of 72 Million Cases from the Five-Year Average
March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower
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Frank Pastori was such a renowned raconteur that people still remember hanging out in his rustic tasting room for hours to hear his stories.

Learn how Sonoma Countys Pastori family is reviving their historic vineyard with new Old Vine Zinfandel releases and a legacy of farming since 1914.

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2025 Harvest Challenge Wine Competition Announces Winners
Domaine Della 2023 Soberanes Vineyard Santa Lucia Highlands Pinot Noir Takes Top Prize  November 18, 2025 — Winners have been announced in the 2025 Harvest Challenge Wine Competition. After two spirited days of judging, Domaine Della 2023 Soberanes Vineyard Santa Lucia Highlands Pinot Noir took the top prize. It was also awarded Best of Show Red Wine and Best of Monterey County AVA. Coming in at 98 points, judges praised the wine as “warm and spicy” with “fig and nutmeg.” Other descriptors included “meaty,” “prosciutto,” and “dried rose petal.”  With entries from across the globe, the Harvest Challenge bases judging on a group of vineyards (or even vines) from the same region, belonging to a specific appellation and sharing the same type of soil, weather conditions and grapes that combine to give personality to the wine.  In other competitions, this terroir is ignored. At the Harvest Challen
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The 2025 Global Old Vine Conference: Meeting of the Minds will come to Sonoma County on November 1, in partnership with Zinfandel Advocates and Producers, commonly known as ZAP. A non-profit organization, the Old Vine Conference’s aim is to create a new global category of wine from heritage vineyards around the world.

The 2025 Old Vine Conference comes to Sonoma County, celebrating old vines with seminars, tastings, field trips, and global wine leaders dedicated to preserving heritage vineyards.

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The Importance Of Customer Brand Perception Through Wine Bottle Design | Global Package
A wine bottle is the physical expression of your brand. Over time, customers have learned to associate specific shapes and sizes with quality, heritage, and style, especially when dealing with premium brands. Every element of presentation matters, with the bottle and label working together as the most powerful first impression. Selecting the right pairing is a critical step in positioning a wine effectively. For smaller or lesser-known wineries, or those from less established regions, design can play an even greater role. A distinctive bottle or striking label may inspire a purchase before the wine is even tasted. Customers often seek out packaging they feel proud to share, whether as a gift, at the table, or as part of their own social identity. The elements of a product’s design can even potentially influence how much some people enjoy a given drink, and in a way become in and of themselves a part of the overall experience. In this article, we explore the bottle
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These grand cru-worthy vineyards have stood the test of time, been reborn or otherwise remain extraordinary tributes to time, place and good farming.

From 19th-century vines to regenerative farming, Sonoma Countys grand cru vineyards tell a story of heritage, resilience & exceptional Zinfandel, Pinot & Chardonnay.

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