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The 2025 Global Old Vine Conference: Meeting of the Minds will come to Sonoma County on November 1, in partnership with Zinfandel Advocates and Producers, commonly known as ZAP. A non-profit organization, the Old Vine Conference’s aim is to create a new global category of wine from heritage vineyards around the world.

The 2025 Old Vine Conference comes to Sonoma County, celebrating old vines with seminars, tastings, field trips, and global wine leaders dedicated to preserving heritage vineyards.

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AI Wine Marketing Agents: 4 Free Ways They Can Help You in 2025
With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago.   But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good news is that, amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents. What the Heck is an “AI Agent?” Leading business productivity tools – including Salesforce, OpenAI, JotForm, and Zapier – now offer their unique interpretations of “AI Agents” that can amplify the results of any sales or marketing team. Intriguing use cases in the wine industry include AI-powered sommeliers, social media assistants, DTC marketing management, and public-facing chatbots, all of which are empowered to represent your
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Today's #winebiz news for #wineindustry professionals...

In a pioneering partnership, the prestigious Old Vine Conference (OVC) is teaming up with Zinfandel Advocates & Producers (ZAP) and other notable organizations including California Wines, Lodi Wines and the Historic Vineyard Society to host an extraordinary event series from October 31 to November 4, 2025 in Northern California...

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Women For WineSense Presents “As a Doctor, I’ve Read the Data, and I Still Consume Wine in Moderation: a Talk with Laura Catena

Event Type: Webinar

Location: Webinar

Date: 9/30/2024

Women For WineSense Presents “As a Doctor, I’ve Read the Data, and I Still Consume Wine in Moderation: a Talk with Laura Catena
Dr. Laura Catena, a fourth-generation Argentine vintner, medical doctor and graduate of Stanford Medical School, will navigate the complex relationship between wine consumption and health in our next Pro Virtual Event, Monday, September 30, at Noon Central on Zoom. Dr. Catena is the Managing Director of Bodega Catena Zapata and Luca Winery. During the past 25 years, she has been a practicing part-time physician of Emergency Medicine in San Francisco. Her discussion will cover the pending update of the US dietary guidelines for alcohol against the backdrop of a recent WHO statement that 'no amount of alcohol is safe.’  Drawing on her extensive background in both medicine and winemaking, Dr. Catena will critically examine the WHO's claim, emphasizing the importance of moderation and the cultural aspects of wine drinking.  Join us for this nuanced, research-based exploration of alcohol's effects on health which advocates for informed individual decision-making
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At 2024 ZAP, it became clear that California Zinfandel has finally grown up. | Wine Industry Advisor Featured Article by Randy Caparoso

At 2024 ZAP, it became clear that California Zinfandel has finally grown up By Randy Caparoso There is, undoubtedly, no organization that’s done more for a single varietal category than […]

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Today's wine business news for win industry professionals...

Georgian Wine Producers Lose Up to 100% of Their Vines in Storms Affecting 4,600HA: On the evening of September 2, hailstorms of unprecedented ferocity tore through the Georgia’s largest wine region, Kakheti, where around 80% of the country’s wines are produced...

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Zinfandel Advocates & Producers (ZAP) has launched Zinfandel Live to tell the Zinfandel story in six, short entertaining episodes beginning July 27 on the ZAP YouTube  channel...

Six Episodes: Hosted by Leslie Sbrocco, Television Host and Wine Expert Rough & Ready, CA (August 1, 2023) Zinfandel Advocates &

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