It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all the time. If you didn’t have a barren wasteland with vines poking out of it, you weren’t a good farmer. Anything you couldn’t get to with a tractor you sprayed with herbicide. One of my first vineyard jobs in Italy was spraying glyphosate out of a backpack sprayer all spring. I felt like I was in the final scene of the Godfather! Minus the dying part. Herbicide: the new four-letter word Mentalities have shifted since then both in Europe and here in the states. All in all it’s a good shift. We’ve all seen places that have gone on for years and years using herbicide to a point where you don’t even need to spray it anymore because that soil is so d

What’s the opportunity cost of stopping to ingest another piece of content? Two sentences in, are you gripped with a guilty impulse to reach for your phone or keyboard and start making calls instead? I’d like to redirect your energy so that your success in sales isn’t random or acute, but consistent and chronic — the result of a strategic, focused effort that means doing less and selling more. Defining Success If I “get you” to read this article, does that mean I’ve written it well?  “Well,” you might say, “that depends on your goal, I guess. What are you trying to do here —put words in my mouth?” As tribal creatures, we tend to assume everyone around us is on the same page, that we define success in the same way.  In Chapter 1 of The Psychology of Money, Morgan Housel argues that “Nobody’s Crazy” — every one of us handles our finances based on different values, informed

Afternoon Brief, March 1st

Federal Government to Spend $177 Million to Help Canadian Wine Industry: The federal government announced a plan to help the Canadian wine sector Friday during a visit to Lightfoot & Wolfville Vineyards in Wolfville, N.S...

DRINKS Appoints Tech Finance Leader Matt Wolf as CFO

Wolf brings over a decade of financial leadership experience and a track record of success in SaaS and emerging tech LOS ANGELES, Jan. 4, 2024 — DRINKS, the pioneering and leading operating […]

Why today's biggest brands rely on CGI images, not traditional photography In the competitive world of marketing, it's essential to stay ahead of the game. Standing out from the crowd is critical to gain traction, attract customers, and increase sales. One of the most significant innovations in recent years has been the widespread adoption of 3D renders for product and brand photography.  In today's digital age, many leading brands, including Apple and IKEA, have adopted 3D renders for brand and product photography for several compelling reasons. Well-known wine industry staples including Penfolds, Kendall-Jackson, Cline, Wente, and Wolf Blass are using 3D renders to showcase their products, and it's paying off.  In this post, we'll explore why 3D rendering is better than traditional photography, and how it can benefit wine marketers, winery owners, and wine enthusiasts. Let's explore the advantages of 3D renders and how they can effectively reach mor

Afternoon Brief, July 25th

Alexandre de Lur Saluces, Longtime Proprietor at Bordeaux’s Château d’Yquem, Dies at 89: The aristocrat was a global ambassador for the Sauternes icon, then waged a bitter battle to prevent LVMH’s takeover...

Business Development Director Wolfgang Ploesch talks about Sustainability Trends in Packaging in this week's first episode. Watch the full video here: https://lnkd.in/dFwYEz9A

Afternoon Brief, January 13th

Wine Spectator's Kim Marcus, 1959–2022: Longtime senior editor helped shape the magazine's global coverage of wine for more than three decades...