Sonoma, CA – April 22, 2026 – Free Flow Wines announces the winners of the 13th Annual KEGGY Awards, honoring outstanding partners who are advancing sustainability, quality, and innovation across the wine and hospitality industries. Now aligned with Earth Month, the KEGGY Awards continue to spotlight the environmental and operational benefits of wine on tap, while celebrating the growing community of wineries, distributors, and on-premise operators leading the charge. FFW & Partners’ Cumulative Impact to Date: 45,448,130 bottles saved from landfill 80,827,751 lbs. of CO₂ emissions prevented from entering the atmosphere New in 2026, Free Flow Wines has expanded its award categories to recognize excellence across a broader set of hospitality leaders. These new honors celebrate accounts that demonstrate a strong commitment to reusable stainless steel kegs, investment in draft beverage quality, and a dedication to elevating the overall guest experience. New categories include Best Ho

We asked Gemini and the AI answer was spot on. If you are anything like us, no doubt you’ve started to explore the various LLMs (Large Language Models) available to the public – Google’s Gemini, ChaptGPT, Perplexity, and others are changing the way people find and discover just about anything. And this is only the beginning. Some are saying that by 2028, 75% of all online revenue will be driven by LLM’s vs. search engines and Google reports that 1.5 billion users now regularly use AI Overviews. If you aren’t thinking about the strategy to maximize how your brands show up in LLMs, now is the time to start. We are in the same boat. Our engineering team has been working on AI solutions for a while now, with LLM top of mind. Because integrating it into the LibDib platform will put Makers in the drivers seat, enabling them to stay top of mind with Buyers and Consumers as the future of search value rapidly changes before our eyes. So, we recently decid

Afternoon Brief: Sonoma County Vintners Announces “Wine Is Us” Campaign Promoting Positive Benefits of Wine

Sonoma County Vintners (SCV) is excited to announce their new Wine Is Us multimedia campaign as part of their ongoing efforts to advocate for and promote Sonoma County wines to the world...

Afternoon Brief, December 26th

How AI Has Revolutionized the Wine Industry: The integration of Artificial Intelligence (AI) in the wine industry marks a significant shift from traditional viticulture and enology practices to a more technologically advanced approach...

Afternoon Brief, September 6th

Renowned International Winemaker Files Lawsuit Against Napa County over Denial of Water Rights: Jayson Woodbridge, owner and winemaker of one of the world’s most sought-after wines, has filed suit against the County of Napa after the county refused to issue permits for water wells on Woodbridge’s vineyard properties, in violation of state and federal law...

Wine on tap programs nationwide are recognized for collectively saving more than 35 million bottles from the landfill with the use of reusable steel kegs to support their wine on tap programs.  Sonoma, CA, July 24, 2023 – Free Flow Wines has announced 20 new winners at the 10th annual KEGGY Awards, recognizing the exceptional impacts these partners have made in reducing waste from the landfill and CO2 emissions. The KEGGY Awards were created in 2014 to recognize winery partners for their commitment to sustainability by choosing reusable stainless-steel kegs - a truly zero-waste package. Each Free Flow keg holds the equivalent of 26 bottles of wine and will eliminate approximately 1,560 bottles from the landfill over its lifetime.  As of today, Free Flow Wines and their partners have saved more than 35 million bottles, or 53 million pounds of waste, from the landfills and the equivalent of over 63 million pounds of CO2 from the atmosphere. Each reusable steel keg will sa