If you’re already selling through On Demand, you’ve taken an important first step toward modern distribution. Your products are already on the platform, your brand is discoverable via our partner wholesaler’s e-commerce site, and you’re part of a network designed to make wholesale more accessible. But some Makers stop there—and that can mean leaving opportunities on the table. As the beverage alcohol industry continues to shift, the most successful brands are the ones that expand their reach, increase visibility with buyers, and create multiple paths to market. You’re Already on the Platform—Take the Next Step One of the biggest advantages you already have is that your brand is already set up on the LibDib platform. That means expanding into additional markets is often much easier than you think. In many cases, it’s simply a matter of: Signing in to your LibDib account Reviewing the markets currently available (or click here) De

Since the RNDC / Reyes announcement, I’ve received several messages asking the same question: What does this mean for LibDib? The short answer is this: LibDib was a distributor before we partnered with RNDC, and we continue to be a distributor going forward. RNDC exited California, but LibDib continues to operate in California and other markets. Our business does not hinge on one partner, one market, or one structure. From day one, our model was built to be flexible, compliant, and durable — allowing us to nimbly partner with 3PLs, all distributors, and other fulfillment solutions to ensure brands can get to market legally and efficiently. However. Will there be changes? Yes. Will there be shifts in how business is done? Absolutely. For anyone watching what’s happening in the middle tier right now — this is the new reality. Consolidation, portfolio reshuffling, exits, and strategic pivots are no longer edge cases. They are becoming the de facto operating en

LibTech’s new Supplier Cloud makes it easy to manage brands, engage Distributors, and enhance product data–all in one hub SAN JOSE, CA – August 26, 2025 – LibTech, the SaaS division of LibDib, today announced Supplier Cloud, a new platform purpose-built for the beverage alcohol industry. Supplier Cloud is backed by AI-driven content management, allowing Suppliers to manage brands, engage Distributors, and enhance product data with speed and efficiency.  “Today marks a new era of onboarding, presenting, and maintaining brand information across markets, Distributors and Customers,” said Richard Brashears, General Manager of LibTech. “Supplier Cloud simplifies portfolio management across the entire distribution network. It’s smart, scalable, and built specifically for our industry.” Over the past decade, LibTech’s experienced engineering team has driven the growth of emerging brands by solving complex challenges uniqu

As the dust settles from recent shifts in California distribution—particularly for suppliers who were formerly working with RNDC—it’s decision time. Your next move is critical, especially in a market as complex and competitive as California. Before signing with a new distributor, it’s important to take a step back and strategically evaluate your options. While some opportunities may look promising on the surface, the details matter. Here's what every small to mid-sized supplier should be thinking about: 1. The Big Distributors Are Focused Elsewhere The top three distributors recently took on dozens of $50M+ brands, marking a seismic shift in portfolio priorities. Here’s what that means for you: Attention is limited. Smaller suppliers (think sub-$5M in revenue) are unlikely to get airtime with portfolio managers or sales reps. Placements may be at risk. If your product isn’t a top-tier revenue driver, it could be deprioritized or even replac

Wine distribution in California just got a whole lot smarter. At LibDib, we’ve always believed that modern wineries deserve modern solutions. That’s why we’re excited to roll out a new Hybrid Distribution Model—built specifically for today’s wine brands that want flexibility, transparency, and full control over their path to market. This isn’t your typical one-size-fits-all distribution model. It’s à la carte distribution designed for how wineries operate now—and how they want to grow. What Is Hybrid Distribution? LibDib’s Hybrid Model blends the best of full-service distribution with the freedom to manage your own sales. That means: You control the relationships with your accounts (or bring your own rep!) LibDib handles all three-tier compliance, invoicing, payments, and reporting Access to warehousing, delivery, and merchandising only if and when you need it Live sales tracking, buyer insights, and inventory visibility v

We asked Gemini and the AI answer was spot on. If you are anything like us, no doubt you’ve started to explore the various LLMs (Large Language Models) available to the public – Google’s Gemini, ChaptGPT, Perplexity, and others are changing the way people find and discover just about anything. And this is only the beginning. Some are saying that by 2028, 75% of all online revenue will be driven by LLM’s vs. search engines and Google reports that 1.5 billion users now regularly use AI Overviews. If you aren’t thinking about the strategy to maximize how your brands show up in LLMs, now is the time to start. We are in the same boat. Our engineering team has been working on AI solutions for a while now, with LLM top of mind. Because integrating it into the LibDib platform will put Makers in the drivers seat, enabling them to stay top of mind with Buyers and Consumers as the future of search value rapidly changes before our eyes. So, we recently decid