The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience. A True Community Effort When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then… Our Interactive App Makes This Map Experience Special When guests open the HipMaps app they see their

Heading to the Direct To Consumer Wine Symposium in Monterey, California from January 21st to 23rd? We gathered Monterey locals’ favorites - restaurants, libations, and fun things to do - to help you have the best experience while you're in the area! Monterey has an overwhelming number of great choices and we highlight the best of the best. Check out these spotlights by entering access code DTCWS in the HipMaps app. In the app you will see your real-time location on our map, read the locals' inside scoop on each place, link to websites, and get directions! Head to HipMaps.com for app download links and more info - and be sure to come by our booth in the DTCWS trade show to enter to win a free HipMap! 

Turning the Tables on Melanie Young

By Carl Giavanti   Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. […]

As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry trends, we’ve compiled a set of strategies to guide your winery through the year ahead, boosting your wine sales in 2024. Read on for insights into 2023’s achievements, additional trends to watch in 2024, and discover actionable steps to ensure success in the upcoming year. 1. Connecting with Customers: Beyond the Tasting Room In a digital age, connecting with consumers requires a personal touch—a lesson learned from 2023’s high-performing wine brands. Social media platforms are not just promotional tools; they’re windows into the soul of your winery. Authentic storytelling becomes crucial, providing a genuine glimpse behind the scenes. Embracing personalized virtual tastings and interactive events builds not just brand awareness but a community, aligning seamle

April 8th- SAN FRANCISCO — The California Sustainable Winegrowing Alliance (CSWA) launched a new website today, the start of Down to Earth month, dedicated to the Certified California Sustainable Winegrowing program at californiasustainablewine.com. Developed for trade, media, consumers and visitors who want to find sustainable wines, wineries and vineyards that are certified with a rigorous […] The post New Website Spotlights Certified California Sustainable Wines, Vineyards and Wineries appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/08/new-website-spotlights-sustainable-wines-vineyards?utm_source=rss&utm_medium=rss&utm_campaign=new-website-spotlights-sustainable-wines-vineyards Published Date:Thu, 08 Apr 2021 18:45:52 +0000 

April 1st – SAN FRANCISCO — The California Sustainable Winegrowing Alliance (CSWA) launched a new website today, the start of Down to Earth month, dedicated to the Certified California Sustainable Winegrowing program at californiasustainablewine.com. Developed for trade, media, consumers and visitors who want to find sustainable wines, wineries and vineyards that are certified with a rigorous […] The post New Website Spotlights Certified California Sustainable Wines, Vineyards and Wineries appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/01/website-spotlights-certified-california-sustainable-wines?utm_source=rss&utm_medium=rss&utm_campaign=website-spotlights-certified-california-sustainable-wines Published Date:Thu, 01 Apr 2021 18:08:05 +0000 

There’s good news and bad news about the way Covid-19 has impacted business around the globe since the world first felt its impacts earlier this year. The bad news is that it has shaken work paradigms at their core, forcing companies large and small to restructure the way they operate or to face the prospect […] The post Webinar to Focus on DTC Sales: It’s Essential to Transfer from Physical to Online appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/09/04/webinar-focus-dtc-sales-transfer-premise-to-online?utm_source=rss&utm_medium=rss&utm_campaign=webinar-focus-dtc-sales-transfer-premise-to-online Published Date:Fri, 04 Sep 2020 19:45:29 +0000