Discover Pragmatic AI Tools to Help Wine Marketers in 2025 Cut through the hype with AI Wine Marketing News Believe it or not, it's been two years since AI tools made their debut in DTC wine marketing. First-generation tools, such as ChatGPT, found a productive niche in copywriting, image generation, and video production.  Now, "AI Agents" are stealing the headlines with hyped-up promises paired with perilous predictions of doom. That's why VinterActive publishes AI Wine Marketing News -- a bi-weekly news digest -- featuring only trustworthy AI news items relevant to wine marketers. CLICK HERE TO READ THIS WEEK'S EDITION In this week's edition, we're featuring 5 news items:     Apple: The Illusion of Thinking Salesforce AI Research: Study shows AI agents struggle with CRM and confidentiality Futurism: ChatGPT "Absolutely Wrecked" at Chess by Atari 2600 Console From 1977 MIT Media Lab: Your Brain on ChatGPT Princeton: Ho

With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools with the capacity to make our businesses efficient and profitable?   Despite all appearances to the contrary, given that first paragraph – this isn’t another post trying to shame the industry into adapting. A well-connected bev alc professional need only scroll LinkedIn for about two seconds for a hearty dose of “stop complaining; this is your fault” novellas on the state of alcohol sales today.  No; the intent here is to empower you: to suggest that the AI tools available to us right now are not only developed enough, but so easily adoptable that taking action today might just be enough to usher you and your team into a sound night’s sleep for the first time since, perhaps, “the before times&rdq

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago.   But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good news is that, amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents. What the Heck is an “AI Agent?” Leading business productivity tools – including Salesforce, OpenAI, JotForm, and Zapier – now offer their unique interpretations of “AI Agents” that can amplify the results of any sales or marketing team. Intriguing use cases in the wine industry include AI-powered sommeliers, social media assistants, DTC marketing management, and public-facing chatbots, all of which are empowered to represent your

The nationwide salesforce of a U.S.-based company with 75 dedicated professionals was experiencing interpersonal conflict, poor communication, and increased tension, which resulted in the fractured sales department falling short of performance goals for two years straight. Despite being a talented group of individuals, they struggled to collaborate effectively and meet deadlines, resulting in a disjointed group, each doing their own thing. To address these issues, the company decided to implement a year-long leadership development training program that incorporated DiSC assessments. DiSC, a behavioral assessment tool, categorizes individuals into four primary styles: Dominant, Influential, Steady, and Conscientious. Each style represents unique preferences, strengths, and potential challenges in interpersonal interactions. By understanding their own and their teammates’ DiSC styles, the sales team hoped to improve communication, collaboration, and overall team dynamics.

Category: Business Development Type: Full-time Min. Experience: Some Experience Salary: $70,000 - $90,000 About Andavi Solutions Andavi Solutions provides category leading software with actionable data insights connecting partners within the beverage alcohol and consumer packaged goods industries. Andavi Solutions offers an integrated suite of technology solutions to provide insights, drive superior decision-making, and deliver ROI across the value chain and is built upon market-leading tech stacks. About the Role Reporting to the Vice President of Business Development, this role will support the business by developing a pipeline of prospects through digital efforts. Personalized and timely communication is crucial for the development of business prospects. Championing Salesforce and Pardot’s systems, this role will also work alongside marketing to craft multiple digital engagement touch points including website, social, case studies, and email communications.  Pr

ALL ABOUT ACQUISITION & DATA With summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and foster a genuine connection with your audience to e

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. ALL ABOUT ACQUISITION & DATA Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and

Verallia USA and Domaine Carneros Join Forces in Sustainable Wine Packaging Initiative Verallia USA, a leading producer of glass packaging solutions, proudly announces its collaboration with Domaine Carneros, a renowned winery committed to excellence and sustainability in the wine industry. This partnership marks a significant step towards reducing environmental impact while maintaining high standards of quality and innovation. Domaine Carneros, known for its exceptional traditional method sparkling wines, values the importance of sustainable practices in winemaking. According to Remi Cohen, CEO at Domaine Carneros, "Glass bottles are an essential component of our wines. They not only produce a beautiful presentation and package but also provide the durability needed for our sparkling wines." As part of this collaboration, Verallia USA is introducing a 830g traditional sparkling wine bottle, which is 70g (2.47 oz) lighter than the standard 900g (31.74 oz) US Traditional Meth

Leading Global Glass Manufacturer Implements 3-Part Plan for a Sustainable Future Throughout the Industry With 10,000 employees, 34 glass production facilities in 12 countries and manufacturing upwards of 17 billion glass bottles and jars per year, Verallia, the world’s third largest producer of glass packaging for the wine, spirits and food industries, has roots that go both deep and wide. The Wine Industry Network (WIN) talked with Felix Lamolinerie, CEO of Verallia USA, about how the company began, and its evolution into a sustainability leader for the worldwide glass industry. History The company’s origins come from the establishment of the Vauxrot glass facility in France in 1827. With its 200 years of know-how, Verallia, the preeminent industry leader, is seizing the initiative to redefine how glass is produced, reused and recycled in order to ensure that it is the world’s most sustainable packaging material into the foreseeable future. “Sustainability has

Looking to lose weight? Lighten Up with a 390g bottle Are you looking to shed some weight? No, we are not talking about hitting the gym, but rather, the weight of your wine bottles! We have been in the glass industry for almost 200 years, crafting beautiful glass packaging to showcase your exceptional wines while making them easier on the scale (pun intended).  At Verallia USA, our commitment to sustainability and quality is as light as our bottles. We take our responsibility to the environment seriously, with more sustainable manufacturing practices and reduced carbon footprints.   ➡️ All colors and finish available in our catalog. Get in touch  I  LinkedIn   I  Our Catalog