HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c

Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest in the people shaping the future of the wine industry. Now in its 16th year supporting winery DTC, WISE continues its commitment to helping winery professionals grow through hands-on education, coaching, and certification. The new scholarships support both emerging professionals and rising managers who demonstrate heart, hustle, and a commitment to excellence. Recipients will be recognized at the 2026 Direct to Consumer Wine Symposium, held in Monterey California January 20-22, 2026. Two Tracks, One Goal: Empowering DTC Growth Rising Star Professional Scholarship (Value: $1,275) One Available. For individuals new to the wine industry or early in their DTC journey. Includes: WISE #111 Tasting Room Professional OR WISE #113 Wine Club ProfessionalWISE #116 Outbound Phone Sales Professional WISE

American Canyon, CA — WineDirect Fulfillment is proud to highlight its long-standing and evolving partnership with Jackson Family Wines, a collaboration built on shared values, innovation, and a commitment to excellence. At WineDirect Fulfillment, partnership is the foundation of everything we do. We operate as an extension of our clients’ organizations, working closely to plan, optimize, and execute fulfillment strategies that drive results. Our partnerships extend beyond our clients to include suppliers, communities, and industry peers, all united by a common goal: delivering exceptional value and impact. Since 2018, WineDirect Fulfillment has partnered with Jackson Family Wines to deliver scalable, efficient, and customer-focused solutions. What began as a solution to a shipping need has grown into a dynamic, multi-faceted partnership. Together, we have developed solutions across disciplines including martech integrations, sustainable packaging initiatives, and

We’re turning up the heat at the DTC Wine Symposium!  As proud sponsors of this incredible event, we invite you to join our fun-filled session, Spicy Strategies to Turn Up the Heat in Wine Sales.  🔥 Inspired by the popular YouTube series Hot Ones, our session will feature experts from Priest Ranch Napa Valley / Somerston Estate, Round Pond Estate, and Tank Garage Winery, who will share the strategies driving their brands forward—all while tackling increasingly spicy wings 🔥  Join us for actionable insights and a lot of fun. Can’t make it to the #DTCWS2025? You can still catch us at these upcoming events: 🍇 Unified Wine and Grape Symposium - Booth 641 🍇 Oregon Winegrowers Association's Oregon Wine Symposium - Booth 109 We’d love to connect and share how we’re helping wine brands thrive. See you there!

Heading to the Direct To Consumer Wine Symposium in Monterey, California from January 21st to 23rd? We gathered Monterey locals’ favorites - restaurants, libations, and fun things to do - to help you have the best experience while you're in the area! Monterey has an overwhelming number of great choices and we highlight the best of the best. Check out these spotlights by entering access code DTCWS in the HipMaps app. In the app you will see your real-time location on our map, read the locals' inside scoop on each place, link to websites, and get directions! Head to HipMaps.com for app download links and more info - and be sure to come by our booth in the DTCWS trade show to enter to win a free HipMap! 

18th Annual Direct to Consumer Wine Symposium to be Held January 21-23, 2025 in Monterey, CA

June 18, 2024 – The Direct to Consumer Wine Symposium (DTCWS), presented by and as a fundraiser for Free the Grapes!, is celebrating its 18th year as the nation’s premier […]

We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help with their DTC shipping and fulfillment. Here, then, are some of the top trends and technologies we are seeing, and that we feel are poised to become common practice throughout the wine industry. Augmented Reality, Augmented Bottles Augmented reality is simply the idea of integrating digital information (and even digital interaction) right at the point where the user is already interacting with something in physical reality. While many augmented reality experiences started with clumsy-looking VR headsets and glasses, many simpler projects are taking root using just a smartphone and a QR code. Enter the augmented bottle. The

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the real-world experiences of seasoned DTC professionals already executing consistently successful SMS promotions. You’ll leave with a list of ideas, a repeatable process for crafting the messages themselves, tips on handling response volume, and a guide for how to measure and iteratively improve performance. Make sure you’re ready to employ this powerful tool to reach your 2024 revenue goals. If you're attending the DTC Wine Symposium, make sure to come join us on Wednesday, January 17th at 11 am in the Park Room!

Save the date! DTC Wine Symposium: January 17-18 2024. Presented by and a fundraiser for Free the Grapes!, the DTCWS is celebrating its 17th year as the nation’s premier winery DTC sales and marketing conference. The symposium will be held January 17-18, 2024, and will again include keynote speeches from industry leaders and thought leaders outside the industry, practical workshop sessions, town hall-type discussions, as well as a trade show featuring the industry’s top suppliers.  Event Website

If you're attending the DTC Wine Symposium next week — virtually or in person — please check out our session.  You won't want to miss the actionable advice from panelists Haley Rose with Peju Winery and Libby Cunningham with Bricoleur Vineyards. They'll be generously sharing real data about what's worked best for their organizations. We'll be dissecting how they have used text messaging to: engage people on their website with webchat communicate more effectively with club members securely collect credit card information faster execute some really unique promotions and automate notifications like shipment tracking, reservation confirmations, and reminders.  If you're attending in person, come join us at 1:30 on Thursday in Golden Gate B. Or use the Whova App to watch the live stream!