It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previously vague market between sparkling water and sweetened soda with this new line of sweetened, 1% fruit juice, low-calorie, carbonic hydration with flavors. I take note, but it’s not the flavoring that piqued my interest. It’s the packaging. The Triple Threat It is not new that carbonated, flavored, adult beverages are fueling the “any-alcohol-is-bad-for-your-health” declaration by creating flavors like Bellini Bliss and offering recipes that are meant to encourage consumers to enjoy the flavors and creativity of craft cocktails without the alcohol. If we look at other adult beverages, we can see they are also leading the conversation around sustainability and innovation in packaging. In Pepsi’s case, they chose 16.9-ounce single-serve bottles of recycled pla