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Wine Builds Community This Spring: Share & Pair Sundays

Nine Sundays, one enduring idea: wine is best when shared. See how Share & Pair Sundays is uniting wine businesses and consumers this spring.

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Alcohol Beverage Importers Continue to Navigate Uncertainty Despite Supreme Court Decision on IEEPA Tariffs
On February 20, 2026, in a victory for American beer, wine, and spirits importers, the Supreme Court in Learning Resources, Inc. v. Trump, 607 US ____, Slip Op., February 20, 2026 (“Learning Resources”) struck down President Trump’s imposition of tariffs under the International Emergency Economic Powers Act (“IEEPA”). The Trump administration had used IEEPA to justify certain tariffs imposed on imported goods from various countries in 2025, including beer, wine and spirits. Despite the decision in the importers’ favor, no one is popping the Champagne quite yet. First, while the Court’s opinion invalidated the Trump administration’s IEEPA tariffs, it has no effect on the administrations’ ability to rely on other statutes to impose tariffs. Second, on the same day that the Supreme Court issued its decision, the President issued a proclamation imposing a 10% worldwide tariff under a different federal law (discussed in more detail belo
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How “Come Over October 2025” Can Help You Promote and Sell Your Wine

Event Type: Webinar

Location: Online

Date: 8/21/2025

How “Come Over October 2025” Can Help You Promote and Sell Your Wine
Join Karen MacNeil, Kimberly Noelle Charles and Gino Colangelo, co-founders of the Come Over October campaign, for a focused webinar on how wineries, wine companies, and wine regions can use this fall’s campaign to promote and sell their wines. Begun in 2024, Come Over October is a hugely successful grassroots consumer campaign in support of wine as the beverage that brings people together. To date Come Over October, and its sister campaign Share & Pair Sundays, have garnered nearly 2 billion media impressions and more than 1400 retail stores will run Come Over October promotions this fall. The webinar will include special guests, plus an excerpt from the campaign’s interview with winemaker Alecia Moore (stage name P!nk). Speakers:  
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Come Over October Is Back!
It’s baaaaaack! The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together. Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions: –Game Day gatherings with wine and snacks –Best Friend nights centered around cooking dinner together –Neighborhood Potlucks that build community connections –Leaves Changing Color celebrations with white, red, and rose tastings after autumn walks –At-home wine tasting parties for old and new friends –Wine Book Club gatherings that combine reading with regional wine exploration –Renewed Sunday Supper traditions –End of October costume parties featuring bewitching wines –TGIF Wine and Cheese gatherings after work –Love Your Local Winery visits to support the wineries in all 50 states And you can even create your own themes! The
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At a recent event hosted by Jackson Family Wines, top voices from across the trade reinforced the urgency of the effort, emphasizing that Come Over October isn’t just a seasonal promotion—it’s a strategic counterbalance to the wine industry’s most pressing headwinds.

With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity,

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