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Afternoon Brief: Come Together Rally for a Unified Response to Wine's Market Challenges
With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity, optimism, and consumer connection through the Come Over October campaign and Share & Pair Sundays...
COME TOGETHERCome Over OctoberAlex CaffariniCompassDTCHerrick GrapevinesNational Association of Wine RetailersRob McMillianSilicon Valley BankTablas Creek VineyardUC Davis Department of Viticulture & EnologyJackson Family WinesEl Camino Homeless OrganizationCopia VineyardsFull Cup SolutionsBaedeker WinesLake Chelan Wine AllianceNew York Wine ClassicVini d’AbbaziaDehlinger WineryKutjevo Winemakers AssociationScience & Wine World CongressRichard LloydDelivering Happiness LimitedJim HolmesCiel Du Cheval VineyardRich FrankBottega Napa ValleyDavid RameyRamey Wine CellarsPaul HobbsViña CobosFermentisSandbar Solar & ElectricLaffort USACCL LabelTotem Pole Ranch & WineryTreasury Wine EstatesDracaena WinesMartin Ray VineyardsDomaine de la Riviere
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February 7, 2025
Transforming Tasting Room Feedback: From Polls to Deeper Customer Insights (Expert Editorial)
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s insightful [...]00