Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge. “The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increa

Traditionally, the cost of purchasing a bulk glass depalletizer for bottling has been out of reach for many wineries. However, current market pressures bring bulk glass into reach for many wineries as the industry grapples with rising costs. In addition, fuel, labor and corrugated packaging costs have escalated, making cased glass increasingly expensive. According to data from the U.S. Bureau of Labor Statistics, glass prices have escalated 44% over the past decade and have risen steadily at an average annual rate of 6% since 2020. These expanding costs have transformed what was once a 5 to 6-year ROI for the bulk conversion into an 18-month to 3-year ROI. Given today’s economic challenges, it may be time for producers to reevaluate their math. Market Pressures Amplify the Case for Bulk Glass Transitioning from cased glass to bulk glass is not only cost-effective but also offers long-term benefits in efficiency, sustainability and competitiveness. “The numbers have cha

Daryl Siverly, Laboratory Supervisor - Martinelli Winery & Vineyards Before purchasing the SPICA, we ran all the enzymatics manually, which is horrible since it takes such a long time. We would get results at 4pm on a very busy crush day, when the winemakers require the results around 1:00pm or 12:00pm. Sometimes we would have to re-run samples due to human error or pipetting issues. Therefore, occasionally it would be 5:00pm before we had acceptable results. 2023 crush was the highest tonnage we've ever harvested, with SPICA we had results by 11:00am or 12:00pm. The winemakers were very happy because they had all their results quickly, so they knew what the next production movements would be in a timely manner. That in turn got the work orders quicker to the cellar crew. So, the entire production team was helped by SPICA’s efficiency, accuracy and repeatability.    The winemakers are confident in SPICA’s numbers, especially when it pertains to e

Bank Feeds allow you connect your QuickBooks account to your bank accounts. This is available for both QB Desktop and QB Online. It allows you to see your deposits within QuickBooks and saves you having to look up paper statements or login to your bank account in another tab. Your account balances and transactions show up automatically in the software – no manual data entry is required from your bank. QuickBooks supports 20,000 local and international banks, so getting setup should be fairly straightforward. To do this in QuickBooks Desktop, follow these steps: Go to the Banking menu.  Hover over Bank Feeds and select Set Up Bank Feed for an Account.  Select your QuickBooks account and then select Next.  Select the Financial Institution for this account and then select Next.  Follow the onscreen instructions on how to connect your account. Note: If you download transactions from your bank and import them to QuickBooks for the first time, then this sets

This live virtual event will feature three wine industry business leaders discussing how modern wineries can future-proof their sales platforms. Tips for preparing your website for the holiday season How wineries can drive more conversions with quality visual content Management tools to create and optimize feeds for several channels and marketplaces worldwide Panelists: Molly Spurgin, vinSUITE | Laurie Millotte, Outshinery | Martin Ender, DataFeedWatch September 21, 2022 9:30 am PST | 12:30 pm EST Save your seat! 

You're invited to a webinar with vinSUITE + Outshinery + DataFeedWatch. How can modern wineries future-proof their sales channels?  Get the answers in this live virtual event featuring three wine industry business leaders: Molly Spurgin from vinSUITE, Laurie Millotte from Outshinery, and Martin Ender from DataFeedWatch for this session.  September 21, 2022 9:30 am PST | 12:30 pm EST Here's what you'll take away: Tips for preparing your website for the holiday season How wineries can drive more conversions with quality visual content Management tools to create and optimize feeds for several channels and marketplaces worldwide ‍ Save your seat!

We have the honor to announce 10 new winners at the 9th annual KEGGY Awards, recognizing the exceptional impacts these partners have made in reducing waste from the landfill and CO2 emissions. The KEGGY Awards were created in 2014 to recognize winery partners for their commitment to sustainability by choosing reusable stainless-steel kegs - a truly zero-waste package. Each Free Flow keg holds the equivalent of 26 bottles of wine and will eliminate approximately 1,560 bottles from the landfill over its lifetime. WINERY AWARD RECIPIENTS  To recognize the bottle waste saved from the landfill   Saved more than 1,000,000 bottles (1,834,405 lbs CO2 emissions) Prestige Wine Imports Angeline and Martin Ray Vineyards & Winery   Saved more than 500,000 bottles (917,179 lbs CO2 emissions) Trinchero Family Estates Treasury Wine Estates Banfi   Saved more than 100,000 bottles (183,436 lbs CO2 emissions) Whisper Wines Kobrand Corporation Biagio Cru Wines & Spirits Da

Effectively use multiple channels for effective customer touchpoints Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for wineries of all sizes to sell more wine, beyond their website. This episode was packed with recommended resources, which we’ve recapped below. Don’t miss the full episode, which you can watch instantly below. So much marketing gold! Recommended resources from the panel: Barrels Ahead Podcast Libdib Ben Salisbury on LinkedIn VinSocial Sippd Recipes for your wine WineDirect Marketplace Ben Salisbury’s courses Drift Conversational Marketing Salisbury Creative Group Academy (Wine Sales Stimulator: highly recommended!) Next month’s On the Spot registration Vivino Storybrand Book Ben Salisbury’s YouTube video Small Winery Marketing on a Shoestring (Drew called this a ‘masterclass playbo