When growers talk about adopting new techniques, the conversation usually stays inside the rows — canopy decisions, new tools, new timing, new workflows. But the early adopters who come out of a season feeling confident tend to share one quiet habit: They stabilize the perimeter first. Not because fencing is flashy. Because it reduces variables. If you’re trialing changes in the vineyard and wildlife pressure spikes at the same time, it’s hard to tell what’s actually working. A dependable perimeter helps protect your results, your labor plan, and your fruit — while you focus on what you’re testing. Why the perimeter is the smartest “first move” A fence is a risk-control upgrade. It doesn’t require retraining crews, rewriting SOPs, or perfect timing. It just needs to be designed correctly for your pressure and installed correctly for your terrain. That’s why it pairs so well with seasons where you’re trying anything new:

With growers facing rising operational costs, a focus on recycling of materials, and as methyl bromide and other pesticides and herbicides are being phased out, forward-thinking companies are looking for an effective alternative to sterilize soil, control disease pathogens, nematodes, insects and weeds. Why? Because healthy, insect-free, and disease-free plants produce higher yields of vegetables and flowers in less time, reaching the market sooner and resulting in faster sales. Safe, Clean & Effective. Soil sterilization is an essential part of growing plants as well as reusing or selling media. And one of the most effective ground sterilization solutions to achieve this is with something surprisingly simple: steam. Using a commercial soil steamer is a highly effective way to prepare soil in your greenhouses, high tunnels, or open fields for planting.Using steam rids the substrate of fungi, diseases, invasive species, weed seeds, and other harmful biological materi

For many North Coast growers, Fleabane has gone from an occasional nuisance to a persistent challenge. Once it takes hold between rows or drip lines, it competes with young vines for moisture, slows canopy growth, and creates long-term pressure that can be costly to manage later in the season.  What’s catching many growers off guard right now is timing. Fleabane does most of its damage before spring even begins. By the time it becomes tall, fibrous, and woody, mechanical removal struggles, contact herbicides lose effectiveness, and regrowth surges after bud break.  Why Fleabane Persists  Unlike many annual weeds that fade with summer heat, fleabane germinates and seeds aggressively over winter, forming low mats that harden into upright stalks by early spring. That’s why post-harvest through dormancy (Q4) is often the most strategic time for control, not April or May when vineyard crews are already stretched across canopy management an

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer, can significantly impact yields and threaten a vineyard’s bottom line. While large-scale vineyards often have the resources to invest in high-tech solutions, smaller wineries need affordable yet reliable options to safeguard their vines. The Challenges of Wildlife Management for Small and Medium Vineyards Smaller vineyards often face unique challenges when it comes to wildlife management. Limited budgets can make it difficult to invest in extensive control systems, while the smaller scale of operations means even minimal wildlife damage can result in significant revenue loss. Additionally, managing labor and maintenance costs further stretches already limited resources, leaving vineyards vulnerable to the impact of deer and other wildlife. “We’ve seen time and time ag

TRIDENT Extra Strength Extruded Deer Fence is manufactured with a reinforced bottom, making it a top tier solution to deer pressure for your vineyard. The reinforced bottom increases the likelihood of deterring deer and other small critters from gaining access underneath the fence line. Combining this fencing with a monofilament tension line makes a stable, strong barrier against garden pests. The Trident Reinforced Extra Strength Fence features: Reinforced bottom strands 750 lb. break strength 15 - 20 yr. life span Nearly invisible after 20’ Extra Strength Extruded is simple enough for anyone to install without the help of a professional.  This fence is 110 grams per square meter, making it an incredibly lightweight alternative to more costly and complicated fence systems. Installation with our no-dig ground sleeve post system and UV treated heavy duty ties is simple enough for anyone. Once installed, this deer fence will require little to no maintenance. The

Leading Global Glass Manufacturer Implements 3-Part Plan for a Sustainable Future Throughout the Industry With 10,000 employees, 34 glass production facilities in 12 countries and manufacturing upwards of 17 billion glass bottles and jars per year, Verallia, the world’s third largest producer of glass packaging for the wine, spirits and food industries, has roots that go both deep and wide. The Wine Industry Network (WIN) talked with Felix Lamolinerie, CEO of Verallia USA, about how the company began, and its evolution into a sustainability leader for the worldwide glass industry. History The company’s origins come from the establishment of the Vauxrot glass facility in France in 1827. With its 200 years of know-how, Verallia, the preeminent industry leader, is seizing the initiative to redefine how glass is produced, reused and recycled in order to ensure that it is the world’s most sustainable packaging material into the foreseeable future. “Sustainability has

Let Verallia's lightweight expertise help you with your carbon footprint  Elevate Your Brand, Reduce Your Carbon Why Verallia for your glass packaging needs? Beyond our commitment to sustainability, our lightweight bottles embody premium quality. Picture your brand in the hands of eco-conscious consumers, proudly showcasing a commitment to sustainability and a taste for the extraordinary. ➡️ Discover the range Verallia USA stands at the forefront of a lightweight revolution, and we are excited to share our ambitious sustainability roadmap with you. As a leading glass packaging manufacturer, we are here to not only meet your needs but to elevate your commitment to excellence and environmental responsibility. Scope 1, 2, 3, what does it mean? 🏭 Scope 1 refers to direct emissions, CO2 emitted within the perimeter of the plant (carbonated raw materials, heavy and domestic fuel oil, melting and non-melting natural gas). ⚡️ Scope 2 refers to

Cockroaches are a problem in commercial properties, especially in restaurants and food processing plants. They are attracted to these locations because of the food, moisture, and warmth that is often present. Cockroaches can contaminate food with bacteria, viruses, and other pathogens that they pick up while crawling through such unsanitary areas as sewers and garbage dumps. The disease pathogens that cockroaches can carry and spread, such as Salmonella and E. coli, can cause serious health problems in humans if ingested. In addition, cockroach droppings and exuviae – exoskeletons shed from molting – can trigger allergic reactions in people, especially those with asthma. Cockroaches reproduce rapidly. They are known to hide in small cracks and crevices, which makes them difficult to detect and eliminate. If left unchecked, they can quickly turn into a major infestation that compromises the safety and quality of the food being produced or served. It’s important for res

In the summer months, there’s nothing quite like sitting outside and enjoying a glass of wine. But, wide-open stemware invites insects, leaves, pollen, and other outdoor elements into the glass. Fortunately, there is a solution that allows you to enjoy your wine without having to share with unwanted outdoor visitors.  When you enjoy a favorite bottle of wine, the last thing you want to do is throw out a glass or two because a fly, mosquito, leaf, or other unwanted outdoor pest landed in it. You only get so many glasses out of a bottle.  The easy solution to protect your wine  Ventilated silicone wine glass covers keep the wine in and the bugs out. Made of food-grade silicone, these ventilated drink covers have a four-inch diameter. They are BPA-free and dishwasher safe, so you can easily reuse them. The covers have a silicone perimeter with a weighted screen that allows your wine to continue to aerate and taste fresh.  What differentiates these covers from oth