See our AI-powered camera system scanning technology in action and our industry-leading FruitScope data platform at work. Learn how growers are getting accurate yield estimates, precise vine inventories, and using vine-level insights to make faster, more precise, and more profitable decisions in the field. Date: April 21, 2026 Time: 11:00 AM – 1:00 PM Location: Silver River Vineyards, San Miguel, CA Hosted in partnership with California Association of Winegrape Growers Complimentary lunch and wine provided. Spots are limited, register to attend here.

by Miguel SandovalWhen people think about Wine Fulfillment, they often imagine the final mile—packages arriving on doorsteps like shiny new pickups rolling off the lot. It’s the glamorous part. Cue client smiles, thank-you emails, corks popping, and the sweet smell of success. But before we get to the harvest (aka delivery), there’s some serious groundwork that has to happen. And at the heart of that is receiving—the engine under the hood, the plow before the plant, the grease that keeps the gears turning. Let me break it down. Receiving: The Tractor That Starts the Season Receiving is the first step in the lifecycle of a product here at Copper Peak Logistics, and just like in farming, if you don’t prep the soil right, you can forget about a good crop. In logistics terms, receiving is the moment your inventory rolls in and we say, “Alright, let’s get to work.” We inspect it, sort it, scan it, and make sure everything is just as it should

It's the first of its kind, and you get to have a front row seat. Wine data literacy + AI. It's a course created by the Harvard Data Science Review, where I'm proud to serve on the Advisory Board. We'll be piloting the course live in Switzerland in just a few weeks, and registration is open now for the half-day online learning experience. We'll be building that mini-course into a week-long version available on demand. So even if you can't join on June 24, there will be more chances coming up. I can imagine some questions you might be having, such as why is Harvard so interested in the wine industry? I wondered the same thing tbh. These are world-class data scientists and AI specialists, and no, their "day jobs" are not in wine. I'm the outlier in that regard, offering boots-on-the-ground perspective from Enolytics about the applications of data analytics in our industry. It's just that they love wine - like, really love wine - and they

Growers Enjoy Near Perfect Growing Season SANTA ROSA, Calif. (October 31, 2024) – The 2024 winegrape harvest has just completed in Sonoma County and both growers and vineyard employees are raving about what may be one the best vintages in the past 50 years. According to Karissa Kruse, president and CEO of the Sonoma County Winegrowers, “the best word to describe the 2024 Sonoma County harvest is smooth!” Added Kruse, “The tonnage varied by grape variety and AVA, but the quality was outstanding across the region. As the vineyards turn dormant, most farmers are hosting celebratory lunches and parties for their vineyard employees and crews and relaxing a bit before pruning season and another cycle begins.” The start in early to mid-August for most grape growers was considered a return to normal, after a late start in 2023. The season was blessed with beautiful weather and little to no pressure to pick until the fruit was showing its best flavors and acid

Dr. Jie Li and Dr. Miguel Gomez from the Dyson School of Applied Economics and Management at Cornell University are leading an important initiative to understand vineyard growers' demand for clean, certified grape plant material, and they are inviting all grape growers nationwide to participate in a brief, five-minute survey. Sunridge Nurseries has been a dedicated participant in the National Clean Plant Network (NCPN) for many years, proudly supporting its mission to foster growth and innovation within the grapevine industry.   As part of our commitment to this vibrant sector, we are reaching out to our entire grower community to help circulate this survey. Your participation is not just appreciated; it is crucial. By sharing your valuable insights, you are helping to shape the future of grapevine cultivation and drive meaningful change. Together, we can enhance our practices and ensure a thriving future for our industry.  Thank you for taking the time to contribute to

“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet. People care about social and environmental issues, and want to support brands that share their values and do something about it. This week’s Marketing Tip tells the inspiring Sustainable Story of how Bi

Santa Rosa, California, USA, January 15, 2024 — BevZero, a global innovator in the beverage industry, and leading winery service and equipment provider, is excited to announce its key partnership with TOMSA Destil, a well-established and distinguished engineering company that designs, manufactures, installs, and operates advanced technologies in the processes of extraction, fermentation, distillation, valorization of by-products and waste management, among other processes involved in the production of alcohol and biofuel. Together, these companies are poised to revolutionize the beverage landscape by developing a state-of-the-art dealcoholization technology that will be distributed globally by BevZero in Q3 of 2024.  Additionally, BevZero will start selling immediately a portfolio of equipment that helps wineries reduce their carbon footprint, including emissions reduction and wastewater and biomass treatment. As the global focus on environmental responsibility intensifies,

Celebrating 15 Years of SIP Certified Over 47k acres of certified vineyards, 5 wineries, and 60.3m bottles Nearly 30 years ago, a small group of like-minded grape growers started a nonprofit to guide and educate the industry toward sustainability. Today, one of the groups’ award-winning programs, SIP Certified, is recognized as the gold standard program for sustainable winegrowing.  In 1996, this group, known as Vineyard Team, wrote the first self-assessment for sustainable vineyard farming: The Positive Points System (PPS). By completing the PPS year after year, growers would evaluate and improve their sustainable practices on every level, from habitat protection to water conservation, soil health to human resources. Consumer demand to understand how their wine was made compelled the group to transform the self-assessment tool into an official certification program. Their goal was to develop a rigorous, third-party verified program so vineyard stewards could be confident t

Afternoon Brief, April 20th

Vineyard Worker Killed in Industrial Accident Near San Miguel: Leonides Magallon, 72, reportedly was driving a tractor along Allende Road when the vehicle went off the road and down a hill...

Get advice from the alcohol industry’s top designers Wine is not just a beverage; it's an experience. From the vineyard to the bottle, every aspect of the winemaking process contributes to the unique character and personality of the final product. And yet, one of the most critical components of the wine experience is often overlooked: packaging and label design. Last year the Outshinery team worked with the wine industry's top designers to put on an event called Set your packaging for success. It’s been a topic that stuck, with people still talking about how this factor of any alcohol brand is essential to getting attention and building excitement and trust with consumers. Packaging and label design are critical components of the alcohol industry. They not only attract customers and communicate information about the product but also establish the brand's personality and differentiate it from its competitors. For brands looking to succeed in the highly co