New Video Alert! Watch this video to see exactly what your customers are looking for. It's our most updated feature in Enolytics and it's called, simply, PITCH THESE WINES. How do we know what your customers want? Their previous buying behavior tells us. We study the patterns, and anticipate demand. Then we "serve up" lists to you of exactly what to pitch to your customers. We've done the heavy lifting of identifying which wines to pitch to which customers. Have a look at the video and see for yourself! There's no guesswork. There's no "one size fits all" campaign. You can even see how much revenue you can expect to generate before you send any targeted campaign. For anyone on your team making sales calls by phone, we've also added an "Outreach Info" button where they can log outreach, track conversations, and see quick details to support a smarter and more productive interaction. All the "pitching" information i

We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

The wizard behind the curtain. That has always been the image that comes to mind when I ask wine people about data from their distributors. We’ve made headway on pulling back the curtain on distributor data, thanks to our relationship with VIP (Vermont Information Processing) and our ability to combine it with a winery’s DTC data. There’s clarity now. And visibility. And much less of a sense of mystery or smoke and mirrors. For wineries, it’s empowering. Here's a use-case example. Today we’re announcing a new development that goes even further. We call it RFV, or Recency-Frequency-Volume. It’s a twist on RFM (Recency-Frequency-Monetary), which is a key variable in DTC data to track customer behavior and their risk of dropping out of wine clubs. We’ve taken that idea and applied it to wholesale depletion data, to help wineries track their risk when it comes to their distributors. That’s RFV. We take the value of distributors' Rece

From the Desk of Michelle van der Lugt... Do you know what's REALLY scary in the wine world? It’s not ghosts in the cellar... It’s the numbers we’re seeing across the industry. Sales are slowing. Clubs are shrinking. Margins are vanishing faster than you can say BOO! And too many wineries are still guessing instead of knowing. What’s really scary is: Not realizing which customers are slipping away until they’re gone Leaving easy money on the table — from missed reorders, lapsed members, or untapped fans Sending the same message to everyone instead of the right offer to the right person Spending weeks building reports while momentum slips away That’s where Enolytics comes in. Our platform turns your DTC and wholesale data into clear, actionable insights — helping you sell more wine through smarter customer insights, personalized marketing, and real-time performance tracking. Here’s how we turn the scary into success: Spot at-ris

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm