Vibes more positive, not yet the hard facts and figures An unseasonably warm start to spring in California has accelerated vine development in the growing areas to a marked extent: This month’s report relays the latest news from the vineyards – and how it may, or may not, affect the bulk wine and grape markets – and delves deep into the California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2025, published last month. The state’s smallest winegrape harvest in 26 years, combined with some improved mood music regarding case-good sales – if lacking hard figures to support it – has helped create a feeling that the wine industry is headed in the right direction. Before the sunlit uplands are reached, however, more painful rightsizing must occur, and we continue to see vineyards removed and mothballed, crush and storage capacity taken offline, and companies shrinking, merging, or shuttering altogether. In the shorter te

Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard.  And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire industry is running for sheriff. Automation isn’t new, but for the wine & spirits world, it might as well be black magic. We love to talk about efficiency, scaling, and modernizing — right up until someone proposes replacing busywork with bots. Suddenly, it’s “But our rep relationships!” or “This is how we’ve always done it.” As if nostalgia for manual labor is part of our brand identity. Let’s get one thing straight: no one’s asking you to hand your label design to Midjourney or let ChatGPT pick your clones. We’re talking about automating the parts of your business that drain time, w

Green shoots: Is this a “transitional moment”? With spring getting underway, this month’s California Report assesses vineyard conditions, grape demand, and whether the bulk wine and grape markets are seeing the first tentative green shoots of  recovery: Is the industry in a “transitional moment” before growth returns later this year or next? We dive into recent reports that case-good sales declines in the US are slowing, using the latest SipSource US wholesale depletions data to pick out some sales trends. The convergence of pricing toward California-appellation levels on all but a select handful of wines theoretically enables bulk wine buyers to make their decisions based purely on which samples best meet their quality/character specifications. This has opened up product development and scope for wine companies to attack potential retail opportunities. With wine aisles growing shorter, this is a challenging time to “buy the dip” with inn

Market rich in strategic buying opportunities With 2026 already six weeks old, this month’s California Report relays the bulk wine and grape activity levels that we have seen since the turn of the year: What has been receiving buyer interest, and at what kind of pricing? As well as updating our monthly bulk inventory charts, we drill down deeper into the inventory we have listed with us, finding the availability picture a little more nuanced than might be assumed. Cashflow is now an almost universal concern throughout the industry, and late payment has become a common issue. Many growers are minimizing farming until their vines are contracted, some uprooting altogether. Buyers – outside of those fulfilling private-label programs – are wary of committing; some even have wine or grapes to sell. Adding to buyer hesitancy is the lack of evidence that case-good sales are stabilizing – this month’s report has the latest from SipSource on US wholesaler depletion

2025 in review; looking ahead to 2026 This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts for a number of 12-month ranges – and updated for January – are included, so too SipSource US wholesaler depletions data that takes in the opening two months of the important OND sales period, and the first packaging bulletin of the year from our friends at Saxco. A Q&A with Ciatti broker Chris Welch, discussing the current wine consumption and bulk market situation, will be published in the coming days. It is fair to say 2025 – like 2023 and 2024 before it – was not an easy year for California’s wine industry, nor was it for the wine industry globally. Evolving consumer preferences as the Baby Boomer generation shrinks, persisting post-pandemic inflationary tailwinds, and economic and political uncertainty, have been eroding sales in most major wine-con

We’re getting a jump on wine data innovations in 2026 with this sneak preview of an announcement we’re excited to make, formally, very soon: Two-way marketing (automated) integrations with RedChirp, Klaviyo and Mailchimp. What does that mean? Build any audience in Enolytics, and push it directly to your campaign systems. Not just for one-off sends, but for fully automated campaigns. We'll also pull data back from these systems, giving you a single view of your CRM, reservation system, and campaign activity.  You'll see the entire customer journey and every point of contact in one place. Any audience, any schedule. Completely flexible to what works best for you. Set it up once and let it run. You'll be generating revenue while you sleep. In 2025, we leaned heavily into serving up the information is an easy-to-see way. That's because the most popular question we've heard in 2025 was this: “Now what do I DO with this data?” We heard you,

Plata Wine Partners is a premium “vineyard-to-bottle” production house rooted in California’s top coastal AVAs. With more than 20,000 acres of sustainably managed vineyards, Plata provides bulk-wine, private-label, and custom-program solutions for brands of all sizes. Their team brings together expertise in viticulture, winemaking, production, and finance to deliver programs aligned with modern consumer preferences. As the business evolved, Plata recognized that their Winemaker’s Database (WMDB) system lacked the accuracy, speed, and real-time visibility required by a 12+ facility production model. Plata implemented InnoVint in 2024, and the difference after just one harvest was remarkable. The Challenge: A System That Slowed Down the Entire Business Before InnoVint, Plata’s production and finance teams were burdened by manual processes that made everyday work harder and introduced costly risk.  Excessive manual data entry. Every two weeks, the

The wizard behind the curtain. That has always been the image that comes to mind when I ask wine people about data from their distributors. We’ve made headway on pulling back the curtain on distributor data, thanks to our relationship with VIP (Vermont Information Processing) and our ability to combine it with a winery’s DTC data. There’s clarity now. And visibility. And much less of a sense of mystery or smoke and mirrors. For wineries, it’s empowering. Here's a use-case example. Today we’re announcing a new development that goes even further. We call it RFV, or Recency-Frequency-Volume. It’s a twist on RFM (Recency-Frequency-Monetary), which is a key variable in DTC data to track customer behavior and their risk of dropping out of wine clubs. We’ve taken that idea and applied it to wholesale depletion data, to help wineries track their risk when it comes to their distributors. That’s RFV. We take the value of distributors' Rece

"In the dark": Wine industry crying out for certainty October rainfall complicated harvest at the end of an already challenging growing season, characterized by cooler-than-normal weather and slower ripening. Growers held on for as long as possible in an attempt to attain requisite Brix levels, and some breakdown of fruit was evident, potentially reducing the final state-wide tonnage figure to the lower end of already modest expectations. The late-season grape market was very quiet, further reducing the picking of grapes in the harvest’s final weeks. This month’s report relays where and on what grapes activity did occur, and looks ahead to what we might expect to see on the 2026 grape-buying campaign. The bulk wine market has been more active, picking up slightly as October turned to November: We report on what wines this activity has occurred, where, and the identity of the buyers. The list of factors hindering market confidence is lengthy: Negative case-good sa