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Awtomic (Washington)Awtomic (Washington)
News
Shopify for Wineries: Addressing the "One-Stop Shop" Concern
May 14, 2026
Wondering if Shopify or a Wine-focused platform is the best ecommerce solution for your winery? Learn why Shopify’s ecosystem, app support, and agency partnerships make it a powerhouse for wineries looking to grow online. Shopify for Wineries: Addressing the "One-Stop Shop" Concern When wineries consider ecommerce platforms, a common concern we hear is: “With Shopify, I have to work with multiple vendors, but verticalized ecommerce platforms for wine feel like a one-stop shop.” We get it—running a winery is complex, and simplifying operations is always a priority. But let’s break this down because, in reality, no platform is truly a one-stop shop. Instead, it’s about choosing the right ecosystem that gives you flexibility, innovation, and the best possible tools for your business. The Myth of the "One-Stop Shop" Verticalized systems do a great job serving wineries, but even with their platforms, you’re still workin
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Sonoma County WinegrowersSonoma County Winegrowers
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Finding the Next Generation Farmers
April 29, 2026
Finding the Next Generation Farmers

Sonoma County is defying national trends as a new generation of farmers steps up to lead family vineyards and farms. Discover the legacy, innovation, and multi-generational commitment shaping the future of Sonoma County winegrowing.

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Sonoma County WinegrowersSonoma County Winegrowers
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The Soil’s Alive She Said
April 22, 2026
The Soil’s Alive She Said

Explore the vital role of soil in Sonoma County winegrowing, from diverse vineyard soils to the science of the soil food web, and how healthy soils shape sustainable farming and exceptional wines.

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Sonoma County WinegrowersSonoma County Winegrowers
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Malbec has never played a starring role in Sonoma County viticulture but rather been a pivotal component of many Bordeaux-inspired red blends. Most wineries working with Malbec only source a bit here and there to add its juiciness and good acidity to their varietal Cabernet Sauvignons and the like.
April 15, 2026
Malbec has never played a starring role in Sonoma County viticulture but rather been a pivotal component of many Bordeaux-inspired red blends. Most wineries working with Malbec only source a bit here and there to add its juiciness and good acidity to their varietal Cabernet Sauvignons and the like.

Explore Sonoma County Malbec—an under-the-radar varietal prized for blending and small-lot wines. Discover its history, vineyard acreage, top producers, and global roots, and why this versatile grape shines in Sonoma County for World Malbec Day.

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Sonoma County WinegrowersSonoma County Winegrowers
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There are legendary horsemen all across America. Sonoma County was home to one of the best, a true cowboy, Johnny Brazil Jr. In this, the year of the fire horse, it seemed only right to give him his due.
April 8, 2026
There are legendary horsemen all across America. Sonoma County was home to one of the best, a true cowboy, Johnny Brazil Jr. In this, the year of the fire horse, it seemed only right to give him his due.

Discover the legacy of Sonoma County horseman Johnny Brazil Jr., a legendary cowboy, World War II veteran, and pioneer of the California reined cow horse tradition. Explore his lasting impact on ranching, horsemanship, and agricultural heritage in Sonoma County wine country.

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Sonoma County WinegrowersSonoma County Winegrowers
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A hospitality legend in Sonoma County and beyond, Nick Peyton is retiring. The longtime maître d’ and owner with Chef Douglas Keane of Cyrus Restaurant, first in Healdsburg and now in Geyserville, is 78 and ready to “suck down coco locos on a Costa Rican beach” as he wrote in an email to guests. His last day of service will be at the end of this month.
March 25, 2026
A hospitality legend in Sonoma County and beyond, Nick Peyton is retiring. The longtime maître d’ and owner with Chef Douglas Keane of Cyrus Restaurant, first in Healdsburg and now in Geyserville, is 78 and ready to “suck down coco locos on a Costa Rican beach” as he wrote in an email to guests. His last day of service will be at the end of this month.

Nick Peyton, Sonoma County hospitality icon and co-owner of Cyrus Restaurant, retires after a celebrated career shaping Wine Country dining. Discover his legacy, Michelin recognition, and impact on Sonoma County’s wine and culinary scene.

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Advanced Viticulture, Inc.Advanced Viticulture, Inc.
News
AI in the Vineyard: Useful or Just Hype?
March 17, 2026
AI in the Vineyard: Useful or Just Hype?
Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow grapes are the last ones to see such innovation. And since then, AI has grown exponentially. If two years ago you were playing around with Chat GPT to create bizarrely distorted images and learn about tax loopholes, you can now go onto the likes of Claude and have it just create a website for you from a single prompt. Chatbots like this have essentially eliminated the need for entry-level coders. However Claude is a computer, so it makes sense that it’s gotten very good at writing code for other computers. Similarly Chat GPT has digested the entire internet, and curates any answer for you by plucking it from its vast network of information. Sometimes its correct, and other t
AIViticultureAgTechIrrigation
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Sonoma County WinegrowersSonoma County Winegrowers
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In Alexander Valley since 1910, the Cadd family started with hops and prunes before getting into dairy, pears and apples. In the 1970s they planted their first vineyards, which at present consists of 36 acres of grapes, primarily Chardonnay and Sauvignon Blanc.
March 12, 2026
In Alexander Valley since 1910, the Cadd family started with hops and prunes before getting into dairy, pears and apples. In the 1970s they planted their first vineyards, which at present consists of 36 acres of grapes, primarily Chardonnay and Sauvignon Blanc.

Learn how the Cadd family shaped Alexander Valley agriculture over six generations, transitioning from prunes and apples to Sonoma County vineyards while preserving farming heritage.

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