Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

Afternoon Brief, November 18th

Flooding in South-East Australia Set to Hit Wine Production: Wine producers in south-east Australia have been taking stock of flood damage and some fear significantly reduced yields, although the total proportion of vineyards affected remains unclear...

Empson USA Expands Presence in the US Wine Market with Addition of California Winery McPrice Myers Wines to Its Prestigious Portfolio

After its first domestic partnership in Oregon, Empson USA announces its foray into California wine with this marquee Paso Robles winery.  New York, NY, June 14th – Empson USA, one […]