We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

LangeTwins Family Winery and Vineyards Selects Resurrection Brands to Manage Sales and Marketing Across Its Portfolio

Resurrection Brands expands team and eyes growth across retail accounts and on-premise for LangeTwins Family Winery in the US LODI, Calif. August 14,

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watersheds through shifting farming practices, restoration, and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides. LISTEN IN Resources:         REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate 121: Regenerative Agriculture (Rebroadcast) BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative Agriculture Blue Point Conservation Science California Department of Farming and Agriculture Center for Land Based Learning Commun

Afternoon Brief, March 8th

Women Are ‘The Emerging Market’ for Fine Wine – But Merchants Must Invest to See Growth: Fine wine merchants and private client teams may be missing a trick by failing to invest in high-net-worth women as fine wine collectors, according to some of the leading voices in the industry – with the first merchant to crack this emerging market set to have “a massive advantage”...

Afternoon Brief, September 19th

WHO Shifts Its Alcohol Narratives and the Wine Industry Faces New Challenges: The World Health Organisation has alcohol in its crosshairs. One industry expert tells Felicity Carter that the wine industry needs to pay attention...

Afternoon Brief, June 15th

Peju Winery Founder and Napa Valley Pioneer Tony Peju Dies at 85: Anthony “Tony” Peju, wine industry pioneer and founder of PEJU Winery, passed away in his Calistoga home on June 10, 2023 at the age of 85...