Many wineries understand the importance of protecting their brand names through trademark registration and enforcement in the market, but producers should not overlook protection that may be available under U.S. trademark law for distinctive elements of product packaging and design. Considering trade dress within your overall intellectual property enforcement strategy will allow you to protect the unique aspects of presentation that make your product stand out on crowded market shelves. Trade dress is a type of trademark encompassing elements of product packaging and design which, taken together or separately, indicate to consumers that a product or service originates from a particular source, and which distinguish goods of one producer from those of its competitors. It is the look and feel of a product or service in the marketplace, and may consist of elements like size, shape, color, imagery, and decorative aspects of packaging. Trade dress must either be inherently distinctive or ha

Afternoon Brief, April 5th

New Information Pipped to Emerge in Château Miraval Case: An ongoing legal case between former spouses Brad Pitt and Angelina Jolie concerning the Château Miraval estate could take a very different turn if a new request from Jolie is approved...

Afternoon Brief, April 4th

NBA and Kendall-Jackson Winery Announce Multiyear Partnership: The National Basketball Association (NBA) and Kendall-Jackson Winery today announced a multiyear partnership, making Kendall-Jackson the Official Wine of the NBA and USA Basketball and La Crema the Official Wine of the Women’s National Basketball Association (WNBA)...

In Dedication to Bill Hayes - Judge The Press Democrat North Coast Wine Challenge along with its intimate team of judges are saddened by the recent loss of much-loved fellow judge Bill Hayes. Bill was one of the core judges for the past 5 competitions and his expertise, knowledge, experience, and friendliness will be very much missed. Says Daryl Groom Chief Judge “Bill was always top of my list to invite back every year. He had a great palate but more importantly he just got along with everyone. He is a judge you could put on any panel as he loved and appreciated all wines and simply got along with everyone. He was always happy and smiling and at the end of every competition made sure he came and thanked me for having him and how much he enjoyed himself. He was often the last one to leave, always being around and volunteering for any Gold Medal judge offs for Best of Class. He oozed passion, respect, and kindness.                   &

Why today's biggest brands rely on CGI images, not traditional photography In the competitive world of marketing, it's essential to stay ahead of the game. Standing out from the crowd is critical to gain traction, attract customers, and increase sales. One of the most significant innovations in recent years has been the widespread adoption of 3D renders for product and brand photography.  In today's digital age, many leading brands, including Apple and IKEA, have adopted 3D renders for brand and product photography for several compelling reasons. Well-known wine industry staples including Penfolds, Kendall-Jackson, Cline, Wente, and Wolf Blass are using 3D renders to showcase their products, and it's paying off.  In this post, we'll explore why 3D rendering is better than traditional photography, and how it can benefit wine marketers, winery owners, and wine enthusiasts. Let's explore the advantages of 3D renders and how they can effectively reach mor

Afternoon Brief, March 24th

Napa Organizations Join Forces to Protect the Community from Wildfire: This annual fair brings together members of the wine industry, Napa residents, community organizations and local businesses to learn how they can help prevent or mitigate wildfires...

25 Years in Prison for 5 Attackers of Bordeaux Wine Tycoon Bernard Magrez: On 30 April, the first chamber of the Bordeaux criminal court convicted the six men charged with kidnapping and burglarising Bernard Magrez, owner of four Grands Crus Classés, and his wife, at their Bordeaux home overnight on 11 January 2018... The post Afternoon Brief, May 4th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/05/04/afternoon-brief-1857?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1857 Published Date:Tue, 04 May 2021 21:45:58 +0000 

Jackson versus Gallo: Label Wars 2: Two wine giants are squaring off over a labeling spat in a follow-up to a similar lawsuit in the '90s... The post Afternoon Brief, April 6th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/06/afternoon-brief-1837?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1837 Published Date:Tue, 06 Apr 2021 21:50:47 +0000 

California Winery Founds National Women in Wine Day, Inaugural Event Set for March 25: The first National Women in Wine Day has been set for Thursday, March 25, 2021, founded by a California winery that was co-created, and is co-owned, by two women... The post Afternoon Brief, March 16th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/16/afternoon-brief-1822?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1822 Published Date:Tue, 16 Mar 2021 21:44:54 +0000 

The Jackson Family’s Legacy in Superior Winemaking and Thoroughbred Horse Racing Come Together on Global Stage SONOMA COUNTY, Calif. (March 16, 2021) – Barbara Banke, Chairman and Proprietor of Jackson Family Wines, the family-owned wine company that founded Kendall-Jackson winery in 1982, and Churchill Downs Racetrack, proudly announce a four-year partnership in which Kendall-Jackson and La Crema are the Preferred […] The post Churchill Downs Racetrack, Kendall-Jackson, and La Crema Announce Multi-Year Partnership appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/16/churchill-downs-kendall-jackson-la-crema-partnership?utm_source=rss&utm_medium=rss&utm_campaign=churchill-downs-kendall-jackson-la-crema-partnership Published Date:Tue, 16 Mar 2021 18:07:49 +0000