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Afternoon Brief: US Wine Trade Alliance Urges Final Wine Exemption as US-EU Tariff Agreement Advances
Following this weekend's announcements, The U.S. Wine Trade Alliance (USWTA) is urging U.S. trade officials to ensure that wine is included in the list of exempted goods under the new transatlantic trade framework...
US Wine Trade AllianceWilliam Harrison Vineyards & WineryNapa Valley GrapegrowersSt. Helena Hospital FoundationVinitalyItalian Wine AcademyKevin BersofskyFolio Fine WineJake WicksRoebuck EstateKristin TaylorKT WinerySuburban PropaneCorksyVeralliaATP GroupALH winesCastle Rock WineryStonum Vineyards and Winery
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Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know
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January 4, 2024

Afternoon Brief, January 4th
Spraying Goodbye to Vineyard Chemicals: Spraying vineyards used to mean heavy doses of toxic chemicals - not any more...
Ashes & DiamondsWine & Spirits Wholesalers of AmericaGaragiste Wine FestivalSevenfiftyDRINKSJ. BookwalterVintage Wine EstatesCalifornia PayrollGlobal PackageNorthBay Equipment Service & SalesBolour/Carl Immigration GroupKT WineryVentisquero WinesMawby Vineyards and WineryVisit Santa Ynez ValleyAgCode IncE. & J. Gallo Winery LibDibRNDC
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September 29, 2023

Afternoon Brief, September 29th
Ohio Launches Appeal Over Wine Shipping: The state of Ohio has requested the Supreme Court to take on another wine shipping case....
California Sustainable Winegrowing AllianceArcanaVineyard TeamVine Cliff WineryMom JuiceKT WineryIWSRAtwater VineyardsGamble Family VineyardsIronstone VineyardsVitis ViniferaWagner Vineyards Estate WineryWhiteHall Lane WineryFoley Family WinesSonoma County WinegrowersSonoma County VintnersSonoma County Harvest FairAvalara
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