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Corporate Gifting: Conception to Fulfillment

Event Type: Conference

Location: Wine Sales Symposium

Date: 5/13/2026

Corporate Gifting: Conception to Fulfillment
Corporate gifting is quickly becoming one of the strongest growth channels in the wine industry. In this session, Jessica Luke of Jackson Family Wines and Jessica Smith of WineDirect Fulfillment share how wineries can capture this demand with streamlined operations and tailored gifting experiences. Attendees will walk away with practical steps to build or expand a corporate gifting program that drives new customers and year round revenue.  Wine Sales Symposium - May 13, 2026 DoubleTree Hotel in Rohnert Park, CA Learn More Speakers Director of Marketing / WineDirect Fulfillment  Director of E-Commerce & Email Marketing / Jackson Family Wines  
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Today's wine business news for wine industry professionals...

According to SipSource®, January depletions came in soft, with little change to the 12-month volume trend for either Wine or Spirits. While that may not inspire confidence at first glance, a deeper look at the three-month revenue trends reveals a more nuanced story—one defined by bifurcation...

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Today's #winebiz news for #wineindustry professionals...

A family-owned winery filed a motion today asking a court to vacate a judgment requiring the winery to pay nearly $4 million to Napa County as punishment for routine business activity...

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Today's #winebiz news for #wineindustry professionals...

In a milestone for Florida agriculture, researchers have grown and harvested wine grapes that are resistant to the main bacterial disease that has long prevented the state from establishing a large-scale wine industry...

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WineDirect Fulfillment Celebrates Strategic Partnership with Jackson Family Wines
American Canyon, CA — WineDirect Fulfillment is proud to highlight its long-standing and evolving partnership with Jackson Family Wines, a collaboration built on shared values, innovation, and a commitment to excellence. At WineDirect Fulfillment, partnership is the foundation of everything we do. We operate as an extension of our clients’ organizations, working closely to plan, optimize, and execute fulfillment strategies that drive results. Our partnerships extend beyond our clients to include suppliers, communities, and industry peers, all united by a common goal: delivering exceptional value and impact. Since 2018, WineDirect Fulfillment has partnered with Jackson Family Wines to deliver scalable, efficient, and customer-focused solutions. What began as a solution to a shipping need has grown into a dynamic, multi-faceted partnership. Together, we have developed solutions across disciplines including martech integrations, sustainable packaging initiatives, and
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Today's wine business news for wine industry professionals...

Late Friday, Sept. 26, the Wine Institute released its 2024 production figures. The numbers are stark and deepen the strain on an industry already on its heels...

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Proposed Winery Assessment Fee in Lodi District Takes Step Forward: The San Joaquin County Board Supervisors has voted to allow the Lodi Winegrape Commission and consulting firm Civitas to speak with the cities of Elk Grove and Galt and consider forming a Lodi Winery Business Improvement District...
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Trade Dress: Protecting the Packaging that Makes Your Product Stand Out
Many wineries understand the importance of protecting their brand names through trademark registration and enforcement in the market, but producers should not overlook protection that may be available under U.S. trademark law for distinctive elements of product packaging and design. Considering trade dress within your overall intellectual property enforcement strategy will allow you to protect the unique aspects of presentation that make your product stand out on crowded market shelves. Trade dress is a type of trademark encompassing elements of product packaging and design which, taken together or separately, indicate to consumers that a product or service originates from a particular source, and which distinguish goods of one producer from those of its competitors. It is the look and feel of a product or service in the marketplace, and may consist of elements like size, shape, color, imagery, and decorative aspects of packaging. Trade dress must either be inherently distinctive or ha
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