Sparkling wine is one of the most expressive and technically demanding wine styles. Its character begins with the grape variety, the vineyard, and the production method, but the final sensory signature depends heavily on yeast. Yeast acts as the invisible winemaker, shaping aroma, flavor, texture, and bubble structure throughout both primary and secondary fermentations. Different strains of Saccharomyces cerevisiae behave very differently under the challenging conditions of sparkling wine production. Low pH, increasing alcohol, and high pressure create an environment where only the right strains thrive. Equally important, each strain varies in its ability to create and release the flavor compounds that drive complexity and define style. When secondary fermentation takes place in the bottle and is followed by proper riddling, the yeast has an even greater influence on the final profile. To help winemakers better understand the impact of yeast selection, ATPGroup conducted a focused tria

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

May 2025 Marketplace Roundup Custom Sparkling Shiners from Rack & Riddle — Available Now! Rack & Riddle offers sparkling wine shiners—tirage bottled and aged sur lees from 6 months up to 3 years—ready now and prepared for custom finishing. This pre-aged, pre-stocked wine is ready to move. Simply select your AVA and wine style, and Rack & Riddle handles the riddling, disgorging, and finishing for you. Choose from Brut, Low Alcohol Brut, Rosé, Blanc de Noirs, or Blanc de Blancs, with AVAs including California, Sonoma Coast, Napa Valley, Russian River, North Coast, and Central Coast. Available in 750ML, 375ML, and select 1.5L formats, these ready-to-label wines offer a fast, flexible way to bring premium sparkle to your brand. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Cabernet Sauvignon - Robert Young Chardonnay - Robert Young Sonoma Coast Pinot Noir (828) - Gloria Ferrer Need Grap

Watch the rep[lay of this fast-paced session is packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season.

Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, cofounder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season. This webinar will cover: Promotion ideas to stand out this busy BFCM season Highly targeted micro-promotions for the home stretch of 2024 Best practices for holiday gifting And bonus tips to increase winery visits and improve shipments Make the most of the busiest time of the year with practical, fast, and easy-to-implement ideas. Register Now Speakers Jennie Gilbert, Red ChirpSusan DeMatei, WineGlass MarketingSpecial Guest Natalie Morgan at Gloria Ferrer Wines

Throughout July, InnoVint is bringing together top winery CEOs, COOs, finance leaders, and winemakers to share their secrets to running a successful, healthy wine business. The Healthy Winery Webinar Series consists of three events, each dedicated to exploring a critical dimension of winery health: financial, operational, and cultural. Join the discussion and get practical tips to bring back to your own winery, regardless of your role. Event 1: Financial Health - Strategies for Sustainable Winery Growth Tuesday, July 9th at 11:00 AM PDT Peter Willmert, CEO, Hudson Napa Valley Rick Lawson, Director of Finance, Shafer Vineyards Event 2: Operational Health - Best Practices for Efficient Winery Operations Monday, July 15 at 1:00 PM PDT Juan Munoz-Oca, COO, Marchesi Antinori Ryan Pennington, COO, L’Ecole Event 3: Cultural Health - Building and Nurturing a Positive Winery Environment Wednesday, July 24 at 11:00 AM PDT Remi Cohen, CEO, Domaine Carneros Kyle Altomare, Winema

Afternoon Brief, April 10th

Scientists Launch Wine Bottle Washing Project in Finger Lakes, New York: Glass scientists in New York State are studying ways to wash and reuse wine bottles in order to mitigate rising costs for Finger Lakes producers...

Afternoon Brief, March 8th

Women Are ‘The Emerging Market’ for Fine Wine – But Merchants Must Invest to See Growth: Fine wine merchants and private client teams may be missing a trick by failing to invest in high-net-worth women as fine wine collectors, according to some of the leading voices in the industry – with the first merchant to crack this emerging market set to have “a massive advantage”...

Afternoon Brief, September 1st

Introducing the Newest AVA in California: Winters Highlands: Winters Highlands has been designated as the newest American Viticultural Area (AVA) by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)...