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WIN Insider Series with Lauren Wong | Aperture Vineyards & Winery
In this WIN Insider interview, George speaks with Lauren Wong, Vice President of Sales and Marketing at Aperture Vineyards & Winery, ahead of the Wine Sales Symposium on May 13th in Sonoma County. Lauren shares her journey from luxury fragrance brands to wine marketing, influenced by her father’s work as a renowned wine label designer. She discusses Aperture’s brand philosophy of combining high-quality wines with inclusive, approachable marketing and addresses the evolving challenges wineries face in post-COVID marketing—emphasizing creativity, adaptability, and innovation. A key focus is strategic partnerships for the symposium and Lauren explains how partnerships enhance brand exposure, reinforce values, and create collaborative opportunities that benefit all parties. She encourages wineries of all sizes to actively pursue partnerships by understanding their brand’s value and aligning with partners’ goals—including creative, non-monetary collaborations with local businesses, cha
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Today's #winebiz news for #wineindustry professionals...

In a milestone for Florida agriculture, researchers have grown and harvested wine grapes that are resistant to the main bacterial disease that has long prevented the state from establishing a large-scale wine industry...

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Today's wine business news for wine industry professionals...

Late Friday, Sept. 26, the Wine Institute released its 2024 production figures. The numbers are stark and deepen the strain on an industry already on its heels...

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Proposed Winery Assessment Fee in Lodi District Takes Step Forward: The San Joaquin County Board Supervisors has voted to allow the Lodi Winegrape Commission and consulting firm Civitas to speak with the cities of Elk Grove and Galt and consider forming a Lodi Winery Business Improvement District...
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Today's #winebiz news for #wineindustry professionals...

Longtime viticulture advisor and researcher Larry Bettiga will deliver the prestigious ASEV Merit Award presentation at the 2025 American Society for Enology and Viticultures (ASEV) National Conference, taking place June 16-19 in Monterey, California...

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