Automation: What We Know and What We are Learning Sustainable Ag Expo   I   November 12    I    4:30-5:00 pm Don't miss this seminar at the Sustainable Ag Expo in November!  Grant Cremers (Delicato Family Vineyards) will talk about a grower’s perspective on automation in the vineyard: Get insights into your most pressing questions including deciding what to automate, how to manage the transition and expectations, and what autonomous tractor work looks like today. Stick around after the session for Sustainable Gear & Beer! Get tickets here! --- Grant Cremers has been growing winegrapes on the central coast for 30 years. He has had the opportunity to learn from his time as a field scout, PCA, Vineyard Manager, Vineyard Director, and now Vineyard and Winery General Manager. He has made time to participate in our industry and community, including serving as past Board Member of the Vineyard Team, past Chair of the Ag Advisory Committee

The 2024 Sustainable Ag Expo is set to be an unforgettable event, offering a unique blend of educational sessions, exhibitors, and exclusive networking opportunities November 11th - 13th, 2024. Here are three reasons you won't want to miss at this year’s event:   Reason #1: Welcome Event Featuring an Exclusive Presentation  Kick off your experience with a pre-Expo event on Monday, November 11th, from 5:00-7:00pm at beautiful Center of Effort Winery in Arroyo Grande, California. Expo Headliner Fritz Westover presents, Dormant Grapevine Pruning & Vine Training: Are we Slowly Killing our Vines? This intimate conversation delves into the critical impact pruning and training have on vine health, and discusses whether diseases or improper techniques are more detrimental. Attendees will walk away with pruning strategies that minimize disease. Westover will also share methods for in-season vine training and summer pruning to enhance vine longevity using

The complexities of our industry demand efficiency and increased ROI.  Yandell Companies understands firsthand how important minimizing touchpoints can be for a winery. That’s why we have build a complete fulfillment solution to ensure stronger visibility, improved deliveries, and the best rates: One-Stop Shop: We offer a unified, singular environment that includes trucking, warehousing, logistics, DTC, and value-added services like repack. Streamlining fulfillment—placing everything under one roof—leads to best-in-class service and operations.  All-in-One CSR: Rather than working with multiple contacts, you are assigned one, direct contact. One customer service representative ensures seamless interaction with your in-house team.  “Yandell is the most reliable and dependable vendor I have worked with. They do what they say they’ll do, and always get the job done on time, if not ahead of schedule.” – Appellation Trading Co. E

Afternoon Brief, January 10th

Association Touts Wine’s Many Assets as It Counters Anti-Consumption Push: It is a little more than a year since the World Health Organization (WHO) released a report that sent shivers through the tasting rooms of alcoholic beverage producers internationally...

Afternoon Brief, July 31st

DTC Market Trends Toward a Re-Balanced Standard: The direct-to-consumer wine market is still trying to figure out what the new normal looks like. Is it the pandemic’s hyper growth? Is it the pre-pandemic’s pretty good growth? Or is it something else entirely?

2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations. Topics will cover:  • Data-Driven Insights: Sales Trends and Predictions  • Adapting Your PR Strategy for an Evolving Media Landscape  • Leveraging DTC Sales Insights to Grow Sales Nationally  • Strategies & Tactics for Engaging New Wine Enthusiasts  • The Process of Designing Next-Gen Packaging  • What Artificial Intelligence Can Do for Your Wine Brand  • Growing Your DTC Sales Without the Traffic  • Keys Growth in a Flat Wine Market: Balancing Retention & Acquisition Session panels will feature industry professionals