2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations. Topics will cover:  • Data-Driven Insights: Sales Trends and Predictions  • Adapting Your PR Strategy for an Evolving Media Landscape  • Leveraging DTC Sales Insights to Grow Sales Nationally  • Strategies & Tactics for Engaging New Wine Enthusiasts  • The Process of Designing Next-Gen Packaging  • What Artificial Intelligence Can Do for Your Wine Brand  • Growing Your DTC Sales Without the Traffic  • Keys Growth in a Flat Wine Market: Balancing Retention & Acquisition Session panels will feature industry professionals

Join us in Santa Rosa, CA, on May 11, 2023, for a one-day event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This conference will cover every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, product pricing, public relations programs, and more. In addition to the conference sessions, attendees have the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines. Early Registration Savings! 2023 Session Topics will Include: Data-Driven Insights: Sales Trends and Predictions Adapting Your PR Strategy for an Evolving Media Landscape Strategies & Tactics for Engaging New Wine Enthusiasts Leveraging DTC Sales Insights to Grow Sales Nationally The Process of Designing Next-Gen Packaging Growing Yo

Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. The event will be held on Thursday, May 11, 2023 at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, CA. The program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more. This year’s topics will include: Data-Driven Insights: Sales Trends and Predictions Adapting Your PR Strategy for an Evolving Media Landscape Strategies & Tactics for Engaging New Wine Enthusiasts Leveraging DTC Sales Insights to Grow Sales Nationally The Process of Designing Nex

January 13, 2021 Healdsburg, CA – Wine Industry Network (WIN) announced today that they are co-producing Enoforum USA in collaboration with event founders, Vinidea. Enoforum boasts a reputation as being the largest technical-scientific conference for the wine trade in all of Europe. It brings together vendors, suppliers, scientific researchers, as well as grape growers, wine producers and wine-based businesses of all sizes. In 2021 Enoforum comes to the U.S. for the first time. “We’re thrilled for the opportunity to play a role in bringing Enoforum to the United States. For 20 years, this technical conference has placed winemaking innovations center stage in Europe and now our winemaking community in the U.S. will have a chance to experience what their European counterparts have for the last two decades. The best part is, we finally have an event that recognizes the contributions our vendors make to our industry with a platform that allows them to showcase the latest

Due to the public health concerns of the COVID-19 pandemic, the 3-Tier Wine Symposium has been postponed from May 7 to Thursday, September 3, 2020. It will still be held at the Hyatt Regency in Santa Rosa, CA. “This crisis has forced us to reschedule the symposium, but it has also shown how important it is for wineries to be diversified in their routes to market,” says George Christie, President & CEO of Wine Industry Network. “In addition to the expert speakers we already have lined up for the symposium, we will address the lessons learned during the current crisis to help make wineries more prosperous and resilient in the future.” Registration for the new symposium date is now open, and additions to the program will be announced in the coming weeks. Any attendee already registered for the May 7 date will be offered a ticket for the new date or a full refund.

Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct to trade networks across states just as they have developed direct-to-consumer businesses? This session, presented by John Hinman, of Hinman & Carmichael, LLP will examine the potential and significant impact that the 2019 Supreme Court ruling in the Tennessee Wine and Spirits Retailers Association v. Thomas will have on other markets and the opportunity it will present to producers looking to leverage the Direct to Trade channel. Presenting Speaker:   John Hinman Founding Partner / Hinman & Carmichael LLP This one-day education symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. The event will include a beautiful wine country buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number

Industry Experts Share Their 3-Tier Insights The 2nd Annual 3-Tier Wine Symposium will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability. Building upon the foundation of last year's event, this year’s conference will include two panels featuring successful wine buyers and their perspective insights into buying behavior changes and purchasing trends in general. The program will also include a category overview, the impact of technology, small producer success stories and more. 2020 Featured Speakers:   Katie Calhoun President / Calhoun & Company Communications Michael De Loach Owner & President / MD Wine Industry Consulting

Conference to Focus on Increasing Profitability in Wholesale Channel Healdsburg, CA, January 29, 2020 – Wine Industry Network (WIN) announced today that registration is now open for the 2nd Annual 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA and tickets for the event are limited. The symposium was established for small to medium sized wineries who are eager to gain new insights into ways to increase their profitability in the wholesale channel. Building upon the foundation of last year’s conference, this year will again leverage experts from all facets of the three-tier system including two panels of successful wine buyers who will share their perspectives on buying behavior changes, purchasing trends, and advice for producers looking to expand their presence in the market. The p

Join us on May 7th - Register Early for Discounted Pricing Thursday, May 7, 2020  · Hyatt Regency Sonoma Wine Country Registration is Now OPEN - Seating is limited!   Driving Results through Distribution   Increasing Profitability in the Wholesale Channel   Seating is Limited / Register Now     Registration is now open for the 2nd Annual 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA, and tickets for the event are limited. This year's event will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations