For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

Jose Aceves, of Dutton Ranch, Named Vineyard Employee of the Year At Newly Named “Fundación de la Voz de los Viñedos” Event SANTA ROSA, Calif. (February 27, 2023) – News was being delivered throughout the day at the newly named Fundación de la Voz de los Viñedos’ 5th annual Vineyard Employee Recognition Celebration. Acknowledged as one of the most innovative and prestigious awards in the winegrape industry, the Employee Recognition award salutes the accomplishments, talent and leadership of vineyard employees who contribute greatly to making Sonoma County a world-renowned wine region and sustainability leader. This year’s event was held at Saralee and Richard’s Barn at the Sonoma County Fairgrounds in front 380 people including vineyard employees, their families, grape growers and community leaders. “The Employee Recognition event is my favorite of the year because we publicly honor our valued employees in front

Life is about moments, especially the ones that take our collective breath away. Over the years, cigars have become a sign that a special moment is occurring. Having the necessary tools to celebrate appropriately makes the moment even better. Celebrating Success People have been celebrating with tobacco for generations. In the Victorian times, cigars became a celebratory item connected to wealth and power. Men smoked cigars to celebrate victorious business moments, as the slow burn allowed them to relax and enjoy their success, grand opening, IPO, or promotion at work.  Enjoying a Wedding Along with celebrating success, cigars are associated with weddings. Smoking a cigar with the wedding party has become as common as celebrating with champagne toasts. What was once an activity reserved only for men has grown to include the entire wedding party, bridesmaids and all.  3-Piece Luxury Cigar Gift SetTraditions at a Birth Eventually, men used cigars to calm their nerves when their