The power of compelling visuals in product marketing A hero shot is a meticulously crafted image that places your beverage product at the forefront, enriched with carefully chosen props, backgrounds, and lighting to evoke a specific mood and convey your brand's essence. Unlike standard product photos, hero shots provide context and tell a story, making them particularly effective for social media campaigns and category pages on your e-commerce site. Key elements of effective hero shots for beverages Product-centric composition: The beverage should be the undeniable focal point. Whether it's a single bottle of craft beer or an artfully mixed cocktail, the product must command attention. Ambiance and context: Incorporate elements that reflect the beverage's character. A premium whiskey might be showcased alongside a cigar and a leather-bound book, suggesting sophistication and tradition. Thoughtful use of props and backgrounds: Select props that complement the beverage witho

100% BPA Free Great for wine, Champagne or other beverages. Durable acrylic. 1 of 8 new acrylic coolers 9072 Duet Two Bottle Wine Cooler An attractive double bucket. The one larger compartment can accommodate a Champagne bottle; the other side holds a still wine bottle. 12” across, 7-1/2” across base, 10-1/4” tall. 5-1/4 qt. capacity. Pkg. Code: BU. Imprint area: 2” wide, 2” high. Screen/Pad Print or Laser. Retails for around $18.30. Franmara, Inc has many more wine accessories, barware, cheese accessories, and cigar accessories. 800-423-5855, franmara.com or orders@franmara.com. See our online catalog at: https://viewer.zoomcatalog.com/franmara-2020-no-pricing

100% BPA Free Great for wine, Champagne or other beverages. Durable plastic with easy-to-carry handles. 9036 Foursquare Wine Cooler This cooler is a real space saver. 8 inches, square at the top. Can hold up to 3 bottles. Efficient, takes up only 5-1/2” square inches of table space.  Material: PS. 8-1/4” tall, 5-1/2” square. 5-1/4 qt. capacity. Pkg. Code: BU. Retails for approximately $12,95. Imprint area: 2-1/2” wide, 1” high. Screen/Pad Print or Laser. There are 6 New Plastic and Acrylic coolers available on our “Web Exclusives” link on our website, franmara.com, page 9 and 10. The link is at the bottom left of any franmara.com web page. Customize Any Oval Wine Bucket With Your Logo On It! Whether crafting a message, monogram, graphic or more, our personalization methods are as creative as your imagination: There are Laser Engraving, Full Color Doming, and Screen Printing. Franmara, Inc has many more wine accessories, barware

100% BPA Free Great for wine, Champagne or other beverages. Durable acrylic with easy-to-carry handles. Available in 2 sizes and colors!! These 2 contemporary buckets are created with a modern profile and intriguing curves making for a memorable presentation. Keep up to 2 bottles of your finest wines chilled and ready for service with the 9076. Keep up to 4 bottles ready with the 9078. Both are available in black or white. Perfect for wineries, restaurants, and catered events. The 2 bottle acrylic oval wine bucket.  9076 is a hefty two-bottle bucket and is good for restaurants or for home. Thick wall: 5.1 mm (0.20”) Weight: just under 2 lbs. 7-7/8” H, 7-7/8” W, 10-5/8”  across top.  The 4 bottle acrylic oval wine bucket.  9078 is a heavy-duty four bottle bucket has strong 5.8 mm (0.23”) thick sidewalls. Built for banquet as well as home use. Weight: just under 3 lbs. 10-1/8” H, 10-1/8”W, 14” long across top. Customize

Life is about moments, especially the ones that take our collective breath away. Over the years, cigars have become a sign that a special moment is occurring. Having the necessary tools to celebrate appropriately makes the moment even better. Celebrating Success People have been celebrating with tobacco for generations. In the Victorian times, cigars became a celebratory item connected to wealth and power. Men smoked cigars to celebrate victorious business moments, as the slow burn allowed them to relax and enjoy their success, grand opening, IPO, or promotion at work.  Enjoying a Wedding Along with celebrating success, cigars are associated with weddings. Smoking a cigar with the wedding party has become as common as celebrating with champagne toasts. What was once an activity reserved only for men has grown to include the entire wedding party, bridesmaids and all.  3-Piece Luxury Cigar Gift SetTraditions at a Birth Eventually, men used cigars to calm their nerves when their

(SANTA MARGARITA, Calif.) – When WarRoom Cellars purchased the Bonny Doon label in 2019, iconic owner Randall Grahm, a self-declared “anti-pointillist”, worried about how the new owners would maintain quality in the 40 year old brand. He needn’t have fretted. The Wine Enthusiast magazine awarded the 2019 Bonny Doon Vineyard Vin Gris de Cigare 92 […] The post Bonny Doon Vineyard Continues on Track Following 2019 Sale appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/09/bonny-doon-vineyard-on-track?utm_source=rss&utm_medium=rss&utm_campaign=bonny-doon-vineyard-on-track Published Date:Fri, 09 Oct 2020 20:01:27 +0000 

The third week of August served as a wake-up call to Mother Nature’s awesome power. A siege of more than 12,000 lightning strikes ripped through the state, touching off wildfires particularly in Northern California. The numbers are frightening. CAL FIRE is currently tracking three wildfire groupings covering close to 700,000 acres. The CZU Lightning Complex around the Santa Cruz Mountains is 56% contained as of this writing and caused the evacuation of the UC Santa Cruz campus. The SCU Lightning Complex, the second largest fire in California history, encompasses twenty fires east of Silicon Valley. It is currently 82% contained. The LNU Lightning Complex, already the third largest fire in California history, covers over 375,000 acres, threatens the city of Vacaville. The fires there are 87% contained. Despite the drama played out by Mother Nature, her lightning accounts for only 6% of wildfires. Human nature triggers by far most of the state’s wildfires. In a

While we've been fighting the Pandemic, another public policy battle surrounding health has been quietly fought in the shadows, the goal of which is to reduce or eliminate wine consumption by painting it as cancerous and unhealthy. This battle has been going on for a very long time, but the wine business hasn't responded or pushed back on the subject for 20 years. Recent Warnings I honestly had been living in the past with the belief that the French Paradox, the Mediterranean Diet, and Dr. Arthur L. Klatsky's extensive work on the cardiovascular health benefits of moderate alcohol consumption still maintained a place in the consumer's mind today. But I was shocked out of my sedated state in 2018 when I discovered the extent to which I was wrong, and started trying to get the industry's attention. In the 2019 State of the Industry Report, I issued warnings about the rise in neo-prohibitionism; a loosely aligned movement with the World Health Organization as a

Over the past forty-eight hours, the California Department of Alcoholic Beverage Control (“CA ABC”) has provided additional regulatory relief to licensees, including information relevant to industry members engaged in fundraising in connection with Coronavirus-related charities.  In addition, CA ABC and the Alcohol Tobacco Tax and Trade Bureau (”TTB”) announced that industry members will be permitted to delay certain payments and filings.  We have summarized each of these notices below, but the full text of these notices can be accessed through the links below: CA ABC Second Notice of Regulatory Relief CA ABC Notice re Renewal Fees TTB Industry Circular re Postponement of Payments and Filings  1. CA ABC Second Notice of Regulatory Relief CA ABC issued a Second Notice of Regulatory Relief on April 1, 2020 (the “Second Notice”) temporarily loosening  it’s enforcement of certain regulations during the period that shelter-in-place restrictions are in place..  CA ABC had previously ann

It’s a very exciting time for FRANMARA, INC. We are proud to announce our 50th anniversary in business and our new catalog is just being released. We carry all types of corkscrews from $0.50 to over $1,300.00.  We carry several exclusive European Wine Accessories, all made in Europe, and we have many exclusive in-house designs we have created.  Our extensive line of wine accessories continues to grow, and we are always expanding the line from all over the world in items like wine aerators, wine preservation, pourers and stoppers for wine and champagne, coasters, wine buckets, wine decanters, and wine travel accessories. Our Barware line is growing over 200% this year and we have introduced our professional line of barware products for both the professional and consumer. Our benchmark for quality has always been the restaurant professional since the company started in 1970. Jiggers, strainers, crumb scrapers, wine decanters, wine coolers, cheese accessories, openers, sto