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Event Type: Seminar
Location: Condor's Hope Vineyard, 12340 Foothill Rd New Cuyama, California 93254
Date: 4/28/2026
Tour Condor’s Hope Vineyard in the Cuyama Valley and see how a dry-farmed vineyard can succeed in an arid landscape. Steve Gliessman will share insights on vineyard design, rootstock selection, and establishment practices that help set vines up for long-term resilience. Learn how soil cultivation techniques can maximize storage of limited rainfall, along with other farming practices tailored to this unique site. Transportation is provided. Please select the carpool transportation option when registering if you plan to ride with the group. Itinerary: 8:00-9:00 am - Pick up at Santa Maria Speedway 9:00-11:00 am - Tour at Condor's Hope Vineyard 11:00 am-12:00 pm - Drop off at Santa Maria Speedway REGISTER Pick up location for carpool transportation: Santa Maria Speedway, 1900 Hutton Rd, Nipomo, CA 93444 This meeting is funded by the Department of Water Resources and is a collaboration between CSWA and CAFF. &nbs
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July 8, 2025
Dropping the Bottle: Your Winery's Greatest Missed Opportunities
Most wineries overlook simple chances to capture valuable insights into their patrons preferences and buying habits. By Alex Caffarini Recently, I
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Afternoon Brief: Come Together Rally for a Unified Response to Wine's Market Challenges
With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity, optimism, and consumer connection through the Come Over October campaign and Share & Pair Sundays...
COME TOGETHERCome Over OctoberAlex CaffariniCompassDTCHerrick GrapevinesNational Association of Wine RetailersRob McMillianSilicon Valley BankTablas Creek VineyardUC Davis Department of Viticulture & EnologyJackson Family WinesEl Camino Homeless OrganizationCopia VineyardsFull Cup SolutionsBaedeker WinesLake Chelan Wine AllianceNew York Wine ClassicVini d’AbbaziaDehlinger WineryKutjevo Winemakers AssociationScience & Wine World CongressRichard LloydDelivering Happiness LimitedJim HolmesCiel Du Cheval VineyardRich FrankBottega Napa ValleyDavid RameyRamey Wine CellarsPaul HobbsViña CobosFermentisSandbar Solar & ElectricLaffort USACCL LabelTotem Pole Ranch & WineryTreasury Wine EstatesDracaena WinesMartin Ray VineyardsDomaine de la Riviere
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June 11, 2025
Recency, Frequency and Monetary Value: Elevating Your Winery's Marketing Is as Easy as R-F-M
How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness
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Event Type: Seminar
Location: Paso Robles
Date: 5/21/2025
Experience an exclusive, behind-the-scenes tour of three unique dry-farmed vineyards in Paso Robles. Walk the sites alongside the growers themselves as they share their hands-on experience, challenges, and innovative approaches to dry farming. Delve into critical topics such as vine spacing, floor and canopy management, varietal selection, and site-specific strategies for thriving without irrigation. This is an opportunity to engage with like-minded professionals, exchange insights, and see firsthand how dry farming shapes vine health, fruit quality, and wine character. REGISTER Site locations: Armory Vineyards John Rolph Family Vineyards Adelaida Cellars CE: CCA 2 - SWM Logistics: Arrive to the pick-up location (Paso Robles Event Center) betweem 7:15-7:30 am for a 7:45 am departure. Coffee will be available. We will return to our meeting spot at 11:00 am. Look for the Vineyard Team sign. This event is free and open to the public. Transportation is included (to
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April 28, 2025
Your Winery's Compass: Navigating Market Turbulence with Analytics (Expert Editorial)
In a market where conditions are shifting rapidly, analytics isnt a luxury: its your competitive edge. By Alex Caffarini Empty tasting rooms.
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February 7, 2025
Transforming Tasting Room Feedback: From Polls to Deeper Customer Insights (Expert Editorial)
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s insightful [...]00
Event Type: Seminar
Location: Lone Madrone, 3750 Hwy 46 West, Templeton, CA 93465
Date: 2/20/2025
Dry farming in Paso Robles involves a variety of approaches and practices, including floor management, spacing, varietals, and canopy management. These methods are highly adaptable and tailored to the unique conditions of each site. Join us for a grower roundtable that will provide practical insights for both dry farmers and those interested in dry farming! Date/time: Thursday, February 20 @ 9:00-11:00 am Location: Lone madrone Winery REGISTER HERE This meeting is funded by the Department of Water Resources and is a collaboration between CSWA, CAFF, and Vineyard Team.
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Dry farming in Paso Robles involves a variety of approaches and practices, including floor management, spacing, varietals, and canopy management. These methods are highly adaptable and tailored to the unique conditions of each site. Join us for a grower roundtable that will provide practical insights for both dry farmers and those interested in dry farming! REGISTER HERE This meeting is funded by the Department of Water Resources and is a collaboration between CSWA, CAFF, and Vineyard Team.
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January 16, 2025
Since 2019, Bouchard Cooperages has proudly represented Schneckenleitner, Austria’s premier producer of large-format oak puncheons, casks, and tanks, in North America. Family-owned and operated since 1880 in Waidhofen an der Ybbs, Schneckenleitner produces over 180 large-format oak tanks annually for the world’s most prestigious cellars. 🍇✨ Vertically Integrated Stave Mill From forest to cooperage, Schneckenleitner controls every step. Logs are hand-selected from Austria’s tight-grain Weidling forest and seasoned on-site along the Ybbs River, benefiting from a unique microclimate for optimal oak seasoning. New Product Offerings Puncheons (500L–800L): Available in Austrian Oak Elegance (AOE) for whites and light reds, and Austrian Oak Complex (AOC) for richer whites and darker reds. Expect delicate spice and impeccable craftsmanship. Ovals (10 HL+): A cellar space-maximizing favorite, perfect for fermenting and aging whites with less lees-to-juice contact. Roun
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