Red blotch is not an issue any grower manages alone. Because viruses move across property lines, effective management depends on coordination, communication, and shared strategy. This Grower Field Day brings neighbors together in the vineyard to explore practical, field-tested approaches to managing red blotch at the block and neighborhood scale. Hosted at Beckstoffer Vineyards, vineyard manager Brian Hoefgen and viticulturist Jacob Maus, will focus on what collaboration actually looks like in practice, from coordinated monitoring to joint trials and shared decision-making. Researchers and industry experts including Luca Brillante, Malcom Hobbs, and David Andrada will discuss tools growers can use together, including hyperspectral imaging, and lessons learned from neighborhood-based virus response efforts. Designed to be informal and field-based, this session emphasizes observation, discussion, and real-world application. Attendees will leave with a clearer understanding of how co

Sorren, a Top 50 national tax, accounting, and advisory firm, has announced that Hess & Rohmer, a well-respected full-service CPA and advisory firm, has joined its national network. The partnership reinforces Sorren’s growth in Texas, building on its existing Houston presence while uniting Hess & Rohmer’s local legacy and trusted client relationships with Sorren’s national resources and expertise.   Established in 1999 by Brian Hess and Melody Rohmer, the firm was founded on a relationship-driven approach to client service. This philosophy, rooted in the belief that the firm’s success is directly tied to the success of its clients, has supported steady growth and service expansion over time.   “From the beginning, it was clear our firms share a common approach to serving clients and supporting our people,” said Josh Tyree, President of Sorren. “Together, we’re strengthening our ability to serve Texas businesses with the

vinSUITE Launches vinSIGHT: Analytics Platform That Predicts Wine Club Churn with Up to 94% Confidence  New intelligence layer helps wineries see revenue risk before it's too late and gain clear visibility into what's working across all sales channels    NAPA, CA | January 21, 2026 — vinSUITE, a winery direct-to-consumer software platform, today announced the launch of vinSIGHT, a comprehensive analytics solution that transforms winery sales data into actionable insights. The platform analyzes historical customer behavior patterns to predict wine club churn with up to 94% confidence, enabling wineries to protect revenue before members cancel.  Wine club churn traditionally appears in reports only after the revenue is already lost. vinSIGHT changes that by bringing hidden patterns into view, identifying subtle behavioral shifts (declining engagement, changing purchase patterns, and reduced interaction) that signal di

Introducing the Verdi Smart Valve Precision irrigation depends on one thing: knowing that every irrigation is delivered exactly as planned. For specialty crop growers managing multiple blocks, varied valve sizes, and rising production costs, achieving that level of control and visibility has often been difficult. Verdi’s new Smart Valve changes that. Each wireless unit enables remote control, real-time irrigation verification, flow-based scheduling, and water-use reporting, all powered by the Verdi Dashboard. It’s available in a full range of sizes from 1 inch to 4 inches. Built for Today’s Challenges Growers across specialty crops, from orchards and vineyards to berries and vegetables, are dealing with rising input costs, labor shortages, and increasing pressure to optimize resources. Many are navigating tighter margins while striving to maintain quality and compliance. The Smart Valve fills a critical gap in the market for growers who need automation that&rsq

Until now, getting reliable weather and soil data meant installing and maintaining a physical weather station, or relying on generic, imprecise forecasts. Verdi Weather changes that. This new feature gives you hyper-local weather data, right inside your Verdi dashboard. Powered by Precip, it puts actionable insights exactly where growers make irrigation decisions. Why We Built It Every week, growers make irrigation decisions that directly affect yield, quality, and costs. But too often, those decisions rely on assumptions, not field-specific data. “Knowing how much rain fell yesterday, last week, or across the whole season changes everything,” says Nart Barileva, Verdi’s Head of Data. “Precip’s data fills that gap instantly.”With Verdi Weather, there’s no hardware to buy or maintain. It’s already embedded in your dashboard, and the data is specific to your farm. What You Can See When you open the Verdi Dashboard, click the new Weather bu

Loyalty, Deconstructed: Small Moments, Big Retention What actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repeatable steps you can deploy without requiring bigger discounts or heavy lifting. In this replay, you’ll learn: Story by generation: Gen Z (values & moments), Millennials (experiences), Gen X (clarity), Boomers (legacy). Micro-exclusivity that scales: tiny lots, off-menu pours, member-only moments that feel special. Personalization beyond the name: preferences, simple “your year in wine” recaps, timely outreach. Surprise & delight: thoughtful unboxing layers, quick QR thank-you videos, occasional “upgrade” moments. Hospitality that converts: use the 80/20 guest-talk ratio and a 3-second pause to show you’re listening. Community & values: partner events, cause alignment, and easy member micro-communities. “Aim small, miss small. Start l