Combating declining consumption and tasting room visits is the current pressing priority for small and medium-sized wineries whose primary source of revenue has been direct-to-consumer (DtC) sales. Waiting for the situation to change is no longer an option. Instead, wineries are turning to their existing customers to maximize short-term revenue and draw in new customers to rebuild their base.  This task can seem daunting, but wineries with the vinSUITE integrated DtC software platform have a powerful new tool at hand. The recently released vinSIGHT transforms the sales data automatically collected by vinSUITE into actionable insights. This new predictive analytical platform analyzes the winery’s historical customer behavior patterns and predicts wine club churn with up to 94% confidence, enabling wineries to prevent revenue loss before members cancel. Jimmy Wu, vinSUITE’s President, explains: “By the time wine club churn shows up in standard reports, that revenue is already l

See vinSIGHT Live: Predict Wine Club Churn and Track DTC Performance in One Place Wine club churn rarely starts with a cancellation. It starts earlier, with subtle behavior shifts that are easy to miss in standard reports. In this live walkthrough, we’ll show you vinSIGHT, vinSUITE’s new analytics layer built to help winery teams see risk sooner, understand what is driving it, and take action with confidence. You will also see the Sales Dashboard, designed to help you monitor DTC performance at a glance so you can make faster calls on staffing, promotions, pricing, and inventory. What you will learn How vinSIGHT predicts churn risk See how vinSIGHT flags at risk wine club members with up to 94% confidence. What drives churn risk Understand the signals behind the score, including engagement shifts, purchase patterns, and behavior changes. How to prioritize retention efforts Learn how to filter and segment by risk level, tenure, club tier, spend, and other criteria so your te

See vinSIGHT Live: Predict Wine Club Churn and Track DTC Performance in One Place Wine club churn rarely starts with a cancellation. It starts earlier, with subtle behavior shifts that are easy to miss in standard reports. In this live walkthrough, we’ll show you vinSIGHT, vinSUITE’s new analytics layer built to help winery teams see risk sooner, understand what is driving it, and take action with confidence. You will also see the Sales Dashboard, designed to help you monitor DTC performance at a glance so you can make faster calls on staffing, promotions, pricing, and inventory. What you will learn How vinSIGHT predicts churn risk See how vinSIGHT flags at risk wine club members with up to 94% confidence. What drives churn risk Understand the signals behind the score, including engagement shifts, purchase patterns, and behavior changes. How to prioritize retention efforts Learn how to filter and segment by risk level, tenure, club tier, spend, and other criteria so your te

vinSUITE Launches vinSIGHT: Analytics Platform That Predicts Wine Club Churn with Up to 94% Confidence  New intelligence layer helps wineries see revenue risk before it's too late and gain clear visibility into what's working across all sales channels    NAPA, CA | January 21, 2026 — vinSUITE, a winery direct-to-consumer software platform, today announced the launch of vinSIGHT, a comprehensive analytics solution that transforms winery sales data into actionable insights. The platform analyzes historical customer behavior patterns to predict wine club churn with up to 94% confidence, enabling wineries to protect revenue before members cancel.  Wine club churn traditionally appears in reports only after the revenue is already lost. vinSIGHT changes that by bringing hidden patterns into view, identifying subtle behavioral shifts (declining engagement, changing purchase patterns, and reduced interaction) that signal di

vinSUITE connects wine club management, tasting room POS, eCommerce, and order management in one system so your team can simplify day-to-day workflows and deliver a consistent customer experience across channels. We are excited to demo vinSIGHT, our newly launched analytics and intelligence layer for vinSUITE clients. vinSIGHT consolidates key DTC performance metrics into a clear dashboard and helps answer common winery questions like: How healthy is our wine club, what is changing month over month, and which channels are driving our best members. Most importantly, vinSIGHT includes wine club churn prediction with a 94% confidence score, helping you spot churn risk early, before it becomes lost revenue. You will see how vinSIGHT highlights which members are most at risk, what factors are contributing, and where to focus retention efforts for the biggest impact. vinSUITE Unified Symposium Booth: 228