Sustainable farming practices are essential for protecting the environment, improving long-term agricultural productivity, and supporting healthy communities. In fact, many of the methods highlighted today are shared across a variety of certification programs, from sustainable certifications like SIP Certified to regenerative programs like Regenerative Organic Certified (ROC). While each certification has its own specific requirements, the core principles of responsible farming remain consistent. In this week’s Marketing Tip, we’ll take a closer look at three key areas – Water Management, Soil Health, and Habitat Preservation – and how sustainable farmers manage them to ensure future success. Water Management Water is one of agriculture’s most critical resources. Sustainable farmers work carefully to both use water efficiently and protect water quality.   Efficient Irrigation Anyone who has struggled to keep a plant alive knows that plants

“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet. People care about social and environmental issues, and want to support brands that share their values and do something about it. This week’s Marketing Tip tells the inspiring Sustainable Story of how Bi

Afternoon Brief, May 25th

Drinking Preferences: The Decline of Wine: New data shows a paradox in the U.S. wine industry last year with more regular wine drinkers, but consuming in falling volumes...

Napa Valley’s La Pelle Rounds Out Portfolio with Syrah and Chardonnay from Santa Barbara County

September 6th – Napa, CA – Napa Valley’s La Pelle has completed their collection of wines with the release of their Syrah and Chardonnay, both sourced from Santa Barbara County’s […]

Afternoon Brief, November 1st

‘Theft of the Century’: ‘Couple’ Wanted After Stealing 45 Hugely Valuable Wines from Michelin-Starred Restaurant: Spanish media are calling it the “theft of the century.” A couple has seemingly pulled off a famous wine heist after stealing dozens of bottles of astronomically expensive wines, including a famous bottle of 1806 Château d’Yquem, from Atrio – a two Michelin-starred restaurant Caceres Spain...

Napa Valley’s La Pelle Team Debuts Bien Nacido Vineyard-Designated Chardonnay

June 8th – Napa Valley, CA – La Pelle Wines, founded in 2016 by winemaker Maayan Koschitzky (Atelier Melka), vineyard manager, Miguel Luna (Partner, Silverado Farming Company) and Pete Richmond (Vineyard Manager, Silverado Farming Company) has announced the release of their 2018 Bien Nacido Vineyard-designated Chardonnay. This is the first time the partners, whose mission it […]

California Farmworkers Say They Didn’t Get Masks During Wildfires: Availability of N95 masks for farmworkers looked as hazy as the orange sky in California this week... The post Afternoon Brief, September 16 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/09/16/afternoon-brief-1697?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1697 Published Date:Wed, 16 Sep 2020 21:58:54 +0000