Afternoon Brief, February 1st
How a California Premium Winery Quickly Flipped Its Boomer-Dominated Consumer Base to Younger Generations: Amid more sobering reports this month that wine is becoming an increasingly tougher sell to younger, diverse generations came two surprising signs that the industry can quickly and successfully change course...
Afternoon Brief, September 2nd
Wind Change Saves Wineries from Fire: Wildfire flames might have bypassed vineyards in California's El Dorado County, but smoke taint remains a risk...
Afternoon Brief, May 18th
Experts Weigh in on the Biggest Obstacles and Opportunities to Sell More Wine: Next week the virtual Wine Industry Sales Symposium we bring over twenty wine industry experts together across six conference sessions to share insights and experiences to help wineries improve their DTC and wholesale channel performance...