Choosing Wine is an Emotional Decision Red, white, or sparkling – when reaching for a bottle on the wine shelf, it’s not just about the grape, origin or vintage. The chosen wine stands out from the crowd and makes an impression visually and to the touch. Labels make all the difference. They highlight the quality of the fine drop, tell stories, and reflect character. On just a few square centimetres, they give a brand a distinctive face in a world of standard bottles. Whether and how this is perceived can significantly influence the product’s success. If the packaging doesn’t appeal, even the best wine inside won’t help. First Impressions Count Let’s be honest. First: the initial impression – the “moment of truth” – is crucial. Second: even well-known brands need to prove themselves on the shelf. Third: the traditional wet-glue label is no longer the benchmark. Pressure Sensitive Labels (PSL) demonstrate that an attractive app

Imagine a warm and sunny day in May. You're walking across the green fairway of a golf course (or riding in a cart if you prefer), surrounded by vineyards and oak-studded rolling hills. When you arrive at the tee, there's a gathering of friends and colleagues. You mingle—catching up with old friends or meeting new ones. You stop at a booth to snag a glass of sparkling wine or limoncello and place a bet on how many capsules are in the jar; if you're right, it could win you a prize. When it's time for your foursome to tee off, you move on through the course to the next tee, where more fun awaits. The day ends at the clubhouse with a full dinner, awards ceremony and a party with the DJ spinning music for dancing, drinking and good vibes. This scenario isn't just a daydream or another weekend golf game in wine country; it's an entirely different experience designed to provide a casual environment for the hard-working folks in the wine and spirits industry to h

Afternoon Brief, March 27th

The Oregon Vineyard and Wine Industry’s New Economic Impact Report Shows Continued Growth and Increased Contribution to the State’s Economy: With an $8 billion economic impact, Oregon’s vineyards and wine businesses continue to be an economic driver deeply rooted in the state’s agriculture, offering high-value tourism experiences despite fewer tasting room visits...

Afternoon Brief, February 28th

Enrico Scavino, One of Piedmont's Winemaking Greats, Dies at 82: A member of the Barolo Boys, Scavino was unafraid to mix tradition with modernity in the name of outstanding wine...

Highly Anticipated Barolo & Barbaresco World Opening Returns to the US for the Third Time

With Major Activations in New York City for Media, Trade and Consumers, 200 Wineries Will Celebrate Barolo, Barbaresco and Langhe By Showcasing over 400 Labels New York, NY – February […]

Afternoon Brief, February 21st

WSWA's Sipsource Report Tracks 2023 Year-End Losses for Both Wine and Spirits: While there seems to be clear consensus on how difficult 2023 was for the beverage alcohol industry, there is no single agreed-upon view of what this means for the future...

Afternoon Brief, November 1st

Fine Wine Optimism Prepares for Reality Check: A new report into the fine wine world shows amazing optimism in the face of global economic realities...

Afternoon Brief, October 14th

Napa Lawsuit Plants Seeds of Doubt: A legal challenge to Napa's lawmakers hinges on the definition of the world "plant"...