Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April through June aren't the ones with the best wine or the prettiest views. They're the ones that showed up in someone's planning process three weeks before the trip happened. People don't stumble into wine country on a whim and wander from door to door the way they did fifteen years ago. They research. They scroll. They book. And if your winery isn't visible and compelling during that research window, you're invisible when it counts. The hotel industry figured this out years ago. Marriott doesn't wait until summer to market beach properties. They start running "book your getaway" campaigns in late winter, because they know the booking win

Bloom signals more than color in the field. It marks the transition into one of the most critical irrigation periods of the year. As crops move from dormancy into active growth, water demand begins to shift quickly. Root systems wake up. Canopies expand. Evapotranspiration increases. What worked during winter or early pre-season conditions will not carry you through bloom and fruit set. This is the moment to recalibrate. Start with a System Check Before peak demand hits, take time to evaluate your irrigation infrastructure: Inspect valves, filters, and pressure regulators Confirm flow meter accuracy Review pump performance under load Test soil moisture sensors and telemetry connectivity Verify that automation schedules match current crop stage Small inconsistencies in early season can become major inefficiencies during full production. Match Irrigation to Crop Physiology During bloom, consistency matters. Over-irrigation can reduce oxygen in the root zone and impact nutrient uptak

Since its launch in 2022, ChatGPT has swept into our lives like a whirlwind romance. It’s the new Google for our age. Don’t know what to cook for dinner? ChatGPT it. Need to finally draft that pesky email? ChatGPT it. In fact, some people are literally dating the chatbot. CBS Saturday Morning recently reported on Chris Smith, a man who claims to have fallen in love with ChatGPT. He’s even proposed. She said yes. It’s a heartwarming tale that forebodes the end of human civilization as we know it. Of course, the insatiable demand to have all our questions answered and our heart’s deepest desire fulfilled at the push of a button comes with ripple effects—not only for our souls, but our wallets. The AI boom has unleashed a construction spree of energy-hungry data centers to support the tech’s exploding use, requiring utility companies to upgrade their infrastructure, which is then passed on to the average consumer in the form of electricity bills

Vineyard Robotics is transforming how wine grape growers monitor and manage their crop. Our AI-powered camera systems gather precise, vine-level data from bud break to bloom to harvest. Easily mount the system to any ATV, tractor, or farm vehicle and drive any speed from 1–12 mph past your rows. Our cameras capture accurate fruit counts, cluster size, color, bloom data, canopy vigor, and more. FruitScope OS lets you take action on your data in the field so you can plan efficiently, forecast reliably, and manage your vineyard with precision. Stop by booth 415 at the WIN Expo on December 4 and use promo code VIN415.

Each summer, Sunridge Nurseries looks forward to participating in the various table grape field days organized by our esteemed breeding partners, Grapa Global™ and Bloom Fresh Global™. These events serve as a celebration of innovation, where we explore the forefront of fruit cultivation through engaging vineyard tours, informative technical presentations, and exclusive fruit tastings. The turnout is consistently impressive, with dedicated growers from around the globe coming together to exchange knowledge and experiences. These events are opportunities to reflect on our commitment to nurturing a global community within the viticulture industry. We take great pride in our involvement in these field days, as we not only share our expertise but also support growers seeking reliable, long-term partnerships to source the most sought-after varieties. This past July and August, Table Grapes' Vice President of Sales, Dustin Hooper, attended each of the ARR

If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural phenomenon. Many of us were so busy scrambling for buyers, we may have forgotten to notice just how great the weather has been. Why wouldn’t we get handed a great year when most of us can’t sell any grapes? Let’s look at some numbers My gut feeling was that 2025 was similar to 2023 with a few big differences. 2023 saw some record high rainfall in the winter and early spring throughout California. Even the Paso Robles area got around 21” of rain from July 1st 2022 to July 1st 2023, up from a whopping 6.5” the year prior. That amounted to lots of nice canopy development early in the year and some good yield potential, provided you didn’t get shatter during the chilly springtime. This year however, the Central Coast was back to a measly <7” of rain w

Wakefield Taylors Wines and 1800 Milenio Take Top Honors July 14, 2025 — Winners have been announced in the 18th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place recently in Santa Rosa, Calif., was founded on the premise that the majority of wine purchased for home consumption is bought by women. The IWWSC judging panels consist entirely of professional women in the wine and spirits industries — winemakers, distillers, marketers, buyers, sommeliers, educators and journalists.  This year, Wakefield Taylor Wines 2024 Estate Riesling and 1800 Milenio Extra-Aged Añejo took top honors. Wakefield Taylor, a heritage winery in Australia’s Clare Valley (a region known for quality Reislings), wowed judges with its “mouthwatering citrus blooms” and “gentle salinity.”  A representative from 1800 Mileno remarked, “1800 Milenio is backed by 11 generations of tequila-making e