Self-serve wine bottle shot tool reaches four million configurations six months after launch Outshinery Lite, the self-serve wine bottle shot tool from Outshinery, now supports over four million unique image configurations through its proprietary 3D container library. The milestone reflects six months of expansion since the tool's September 2025 launch. The container library maps every variable a winery needs to produce a photorealistic bottle shot: bottle shape, glass color, liquid shade and opacity, closure material, and size. Unlike AI image generators that produce different results each time, each Lite configuration is deterministic. The same inputs produce the same photorealistic output, every time. "Wineries tell us the same thing: they need images that are consistent across every SKU, every vintage, every channel," said Laurie Millotte, founder and Chief Amazement Officer of Outshinery. "We did not build four million images. We built a system of configurable

With summer around the corner and containers of all sorts of vessels including Egginox tanks fresh from Slovenia on the water, the Bouchard Cooperages team wanted to take the time to highlight the special relationship between Egginox and one of their larger Burgundy clients: Domaine Trapet. For any producers still interested in Egginox (500L - 2,500L) it is not too late to add any orders in our containers so please enquire. History Egginox was founded in early 2019 when three Slovenian friends and business partners working in the stainless  steel and wine industry were tasting in a cellar. They were tasting wine from wooden and concrete eggs, and they realized nobody had created a stainless steel egg. The following year was, of course the global pandemic, but during the ensuing lockdown, the three partners started experimenting and finding winery partners. Today Egginox is currently manufactured at Slometal in Nova Gorica, Slovenia which borders Italy and the Friuli wine r

Afternoon Brief: Constellation Brands Repositions Wine and Spirits Business to a Portfolio of Exclusively Higher-growth, Higher-margin Brands Aligned to Consumer-led Premiumization Trends

Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has signed an agreement with The Wine Group to divest primarily mainstream wine brands and related vineyards and facilities from its wine portfolio...

Early morning fog from the Pacific Ocean flows into the Anderson Valley through the coastal redwoods and rises into the hills before dissipating as day warms the air. These maritime influences keep daytime temperatures low, making it the coolest wine-growing region in California and the perfect environment for the Pinot Noir grapes for which it has gained fame. “Over the past decade, Anderson Valley has entered the world stage,” says Kristen McMahan, Winemaker at Goldeneye. “As one of the largest producers in the Valley, we take that to heart. We want people to explore Anderson Valley, and we want to be a good representative and steward of the place where we grow grapes and make wine. We're really proud of it, and so we aim to deliver the best possible examples of the Valley’s wines.” When it was designated an American Viticultural Area (AVA) in 1982, two-thirds of the Anderson Valley’s 582 vineyard acres were planted to Chardonnay and Alsace Var

Afternoon Brief, September 19th

WHO Shifts Its Alcohol Narratives and the Wine Industry Faces New Challenges: The World Health Organisation has alcohol in its crosshairs. One industry expert tells Felicity Carter that the wine industry needs to pay attention...

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea

Afternoon Brief, March 24th

Fighting to Save the American Oak: Imagine a nation populated primarily by retirees, with few babies, and even fewer individuals ready to head into the workforce. Anyone with even the most tenuous grasp of socioeconomics could tell you those demographics will spell doom for the country's future in a matter of decades...

Afternoon Brief, January 21st

A Bottle of Wine Could Cost $5 More This Year as California Winemakers Grapple with a Glass Crisis: California winemakers are grappling with a glass crisis that has sent the price of bottles shooting up, raising fears that they'll have to increase costs for consumers...

Famille Hugel Celebrates #Hugelday on November 13, 2021

1921 – 2021 : Hundred years of the famous yellow, red and gold labels. Riquewihr, November 9, 2021 – Here’s no escaping one Alsace tradition at this time of year, wherever you are in the world, and that’s #HUGELDAY! On November 13, the 12th edition of #HugelDay will take place all around the world. This […]